Analisis Pengaruh Quality, Image, Brand Equity, dan Value terhadap Loyalitas Seller sebagai Salah Satu Partner E-marketplace di Lazada Indonesia

Penelitian ini bertujuan untuk mengetahui pengaruh dari beberapa faktor yaitu quality, image, brand equity dan value terhadap loyalitas seller sebagai salah satu partner e-marketplace di Lazada Indonesia. Sampel diambil dengan menggunakan metode purposive sampling, dengan jumlah sampel sebanyak 82 responden. Teknik pengumpulan data menggunakan kuesioner dan literatur. Metode analisis yang digunakan adalah metode analisis regresi berganda untuk mengetahui pengaruh antara variabel-variabel bebas terhadap variabel terikat. Hasil penelitian ini menunjukkan bahwa; 1). Kualitas e-marketplace tidak berpengaruh positif dan siginifikan terhadap loyalitas seller 2). Citra Perusahaan penyedia e-marketplace berpengaruh positif dan signifikan terhadap loyalitas seller 3). Ekuitas brand Perusahaan e-marketplace berpengaruh positif dan signifikan terhadap loyalitas seller 4). Nilai yang dimiliki oleh Perusahaan e-marketplace berpengaruh positif dan signifikan terhadap loyalitas seller 5). Kualitas Pelayanan, citra Perusahaan, ekuitas brand dan nilai Perusahaan secara bersama-sama berpengaruh positif dan signifikan terhadap loyalitas seller sebagai salah satu partner e-marketplace di Lazada Indonesia. Loyalitas seller sebagai salah satu partner e-marketplace di Lazada Indonesia terbukti dipengaruhi oleh keempat variabel yang diteliti yaitu sebesar 74% dan sisanya 26% dipengaruhi oleh faktor atau variabel-variabel lainnya.Kata Kunci: Quality, Image, Brand Equity, Value, Loyalitas Seller2 This study aims to determine the effect of e-service quality, image, brand equity, and value to seller's loyalty as a partner in Lazada Indonesia e-marketplace. Samples were taken by using purposive sampling method, with the total number of sample is 82 respondents. The technique of collecting data is using questionnaires and literatures. The analytical method that used in this research is multiple regression analysis to determine the effect of independent variables on the dependent variable. The results of this study indicate that; 1). E-service quality does not affect significantly on seller's loyalty. 2). Image has a possitive and significant effect on seller's loyalty. 3). Brand Equity has a possitive and significant effect on seller's loyalty. 4). Value has a possitive and significant effect on seller's loyalty. 5). E-Service quality, value, brand equity, and value jointly has a positive and significant effect on seller's loyalty as a partner in Lazada Indonesia e-marketplace. The seller's loyalty shown to be affected by the independent variables in this study at 74% and 26% is influenced by other factors or variables.Keywords: Quality, Image, Brand Equity, Value, Seller's Loyalty DAFTAR PUSTAKA Arikunto, Suharsimi. 2006. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta. 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Digital design of medical replicas via desktop systems: shape evaluation of colon parts

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Expanding the use of real-time electromagnetic tracking in radiation oncology.

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User involvement in healthcare technology development and assessment: Structured literature review

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Artificial neural network-statistical approach for PET volume analysis and classification

Copyright © 2012 The Authors. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.This article has been made available through the Brunel Open Access Publishing Fund.The increasing number of imaging studies and the prevailing application of positron emission tomography (PET) in clinical oncology have led to a real need for efficient PET volume handling and the development of new volume analysis approaches to aid the clinicians in the clinical diagnosis, planning of treatment, and assessment of response to therapy. A novel automated system for oncological PET volume analysis is proposed in this work. The proposed intelligent system deploys two types of artificial neural networks (ANNs) for classifying PET volumes. The first methodology is a competitive neural network (CNN), whereas the second one is based on learning vector quantisation neural network (LVQNN). Furthermore, Bayesian information criterion (BIC) is used in this system to assess the optimal number of classes for each PET data set and assist the ANN blocks to achieve accurate analysis by providing the best number of classes. The system evaluation was carried out using experimental phantom studies (NEMA IEC image quality body phantom), simulated PET studies using the Zubal phantom, and clinical studies representative of nonsmall cell lung cancer and pharyngolaryngeal squamous cell carcinoma. The proposed analysis methodology of clinical oncological PET data has shown promising results and can successfully classify and quantify malignant lesions.This study was supported by the Swiss National Science Foundation under Grant SNSF 31003A-125246, Geneva Cancer League, and the Indo Swiss Joint Research Programme ISJRP 138866. This article is made available through the Brunel Open Access Publishing Fund