Investigating Effects of Screen Layout Elements on Interface and Screen Design Aesthetics

A recent study suggested the use of the screen layout elements of balance, unity, and sequence as a part of a computational model of interface aesthetics. It is argued that these three elements are the most contributed terms in the model. In the current study, a controlled experiment was designed and conducted to systematically investigate effects of these three elements (balance, unity, and sequence) on the perceived interface aesthetics. Results showed that the three elements have significant effects on the perceived interface aesthetics. Significant interactions were also found among the three elements. A regression model relating the perceived visual aesthetics to the three elements was constructed. When validating the model using standard questionnaire scores of real web pages, high correlations were found between the values computed by the model and scores of questionnaire items related to visual layout of the web pages, indicating that layout-based measures are good at assessing the classical dimension of website aesthetics

Investigating Effects of Screen Layout Elements on Interface and Screen Design Aesthetics

A recent study suggested the use of the screen layout elements of balance, unity, and sequence as a part of a computational model of interface aesthetics. It is argued that these three elements are the most contributed terms in the model. In the current study, a controlled experiment was designed and conducted to systematically investigate effects of these three elements (balance, unity, and sequence) on the perceived interface aesthetics. Results showed that the three elements have significant effects on the perceived interface aesthetics. Significant interactions were also found among the three elements. A regression model relating the perceived visual aesthetics to the three elements was constructed. When validating the model using standard questionnaire scores of real web pages, high correlations were found between the values computed by the model and scores of questionnaire items related to visual layout of the web pages, indicating that layout-based measures are good at assessing the classical dimension of website aesthetics

The relationship between visual interface aesthetics, task performance, and preference

The purpose of this thesis was to develop a conceptual framework that shows the relationship between aesthetics, performance, and preference in computer interface design. To investigate this relationship, the thesis focused on investigating the effect of layout aesthetics on visual search performance and preference. This thesis begins with a literature review of related work followed by the rationale for conducting this research, in particular, defining what it meant by visual aesthetics in the context of interface design. Chapter 4 focused on investigating the effect of layout aesthetics on performance and preference. The results show that response time performance and preference increased with increasing aesthetic level. Preference and performance were found to be highly correlated. Chapter 5 focused on investigating users’ layout preference when they were not involved with a performance-based task. The results showed, surprisingly, that preference was highest with a “moderate” level of layout aesthetics and lowest with “high” and “low” levels of aesthetics. Chapter 6 focused on investigating visual effort by measuring eye movement pattern during task performance. The results showed that visual effort increased with a decreasing level of aesthetics. Chapter 7 extended the experiment in Chapter 4 using more “ecologically valid” stimuli. The results essentially replicated the results produced in Chapter 4. Chapter 8 focused on investigating the relationship between so-called “classical” aesthetics and background “expressive” aesthetics. The results showed that task performance using classical aesthetics was highest with high and low levels of aesthetics and worst with medium levels of aesthetics. Performance with expressive aesthetics increased with decreasing aesthetic levels. This thesis concludes with a conceptual framework for aesthetic design to help interface designers design interfaces that look aesthetically pleasing while at the same time supporting good task performance

User's web page aesthetics opinion: a matter of low-level image descriptors based on MPEG-7

Analyzing a user's first impression of a Web site is essential for interface designers, as it is tightly related to their overall opinion of a site. In fact, this early evaluation affects user navigation behavior. Perceived usability and user interest (e.g., revisiting and recommending the site) are parameters influenced by first opinions. Thus, predicting the latter when creating a Web site is vital to ensure users’ acceptance. In this regard, Web aesthetics is one of the most influential factors in this early perception. We propose the use of low-level image parameters for modeling Web aesthetics in an objective manner, which is an innovative research field. Our model, obtained by applying a stepwise multiple regression algorithm, infers a user's first impression by analyzing three different visual characteristics of Web site screenshots—texture, luminance, and color—which are directly derived from MPEG-7 descriptors. The results obtained over three wide Web site datasets (composed by 415, 42, and 6 Web sites, respectively) reveal a high correlation between low-level parameters and the users’ evaluation, thus allowing a more precise and objective prediction of users’ opinion than previous models that are based on other image characteristics with fewer predictors. Therefore, our model is meant to support a rapid assessment of Web sites in early stages of the design process to maximize the likelihood of the users’ final approval

MODEL DAN FAKTOR PENERIMAAN MOBILE WEBSITE UNTUK E-GOVERNMENT: LITERATURE REVIEW

Inovasi dan kemudahan penggunaan (perceived ease of use or usability) e-Government merupakan faktor yang menyebabkan rendahnya penerimaan e-Government di kalangan masyarakat, baik pengguna internal pemerintahan maupun masyarakat pada umumnya. Mengingat pesatnya perkembangan teknologi mobile, pengembangan website dalam versi mobile merupakan inovasi dalam upaya meningkatkan keterlibatan dan keinginan masyarakat untuk menggunakan website e-Government. Selain itu, berdasarkan aspek kemudahan, penting bagi desainer atau developer mobile website untuk memahami dan menyesuaikan desain mobile website dengan target pengguna. Dalam merancang desain visual, perancang juga diminta untuk mempertimbangkan aspek psikomotorik, kognitif, dan afektif pengguna untuk mengoptimalkan penggunaan teknologi. Ketiga aspek tersebut biasa digunakan oleh pengguna untuk menilai apakah suatu inovasi teknologi mudah diterima atau tidak oleh penggun

Aesthetic Approaches to Human-Computer Interaction

Proceedings of the NordiCHI 2004 Workshop, Tampere, Finland, October 24, 200