The Lifecycles of Apps in a Social Ecosystem

Apps are emerging as an important form of on-line content, and they combine aspects of Web usage in interesting ways --- they exhibit a rich temporal structure of user adoption and long-term engagement, and they exist in a broader social ecosystem that helps drive these patterns of adoption and engagement. It has been difficult, however, to study apps in their natural setting since this requires a simultaneous analysis of a large set of popular apps and the underlying social network they inhabit. In this work we address this challenge through an analysis of the collection of apps on Facebook Login, developing a novel framework for analyzing both temporal and social properties. At the temporal level, we develop a retention model that represents a user's tendency to return to an app using a very small parameter set. At the social level, we organize the space of apps along two fundamental axes --- popularity and sociality --- and we show how a user's probability of adopting an app depends both on properties of the local network structure and on the match between the user's attributes, his or her friends' attributes, and the dominant attributes within the app's user population. We also develop models that show the importance of different feature sets with strong performance in predicting app success.Comment: 11 pages, 10 figures, 3 tables, International World Wide Web Conferenc

Cultures in Community Question Answering

CQA services are collaborative platforms where users ask and answer questions. We investigate the influence of national culture on people's online questioning and answering behavior. For this, we analyzed a sample of 200 thousand users in Yahoo Answers from 67 countries. We measure empirically a set of cultural metrics defined in Geert Hofstede's cultural dimensions and Robert Levine's Pace of Life and show that behavioral cultural differences exist in community question answering platforms. We find that national cultures differ in Yahoo Answers along a number of dimensions such as temporal predictability of activities, contribution-related behavioral patterns, privacy concerns, and power inequality.Comment: Published in the proceedings of the 26th ACM Conference on Hypertext and Social Media (HT'15

Network entity characterization and attack prediction

The devastating effects of cyber-attacks, highlight the need for novel attack detection and prevention techniques. Over the last years, considerable work has been done in the areas of attack detection as well as in collaborative defense. However, an analysis of the state of the art suggests that many challenges exist in prioritizing alert data and in studying the relation between a recently discovered attack and the probability of it occurring again. In this article, we propose a system that is intended for characterizing network entities and the likelihood that they will behave maliciously in the future. Our system, namely Network Entity Reputation Database System (NERDS), takes into account all the available information regarding a network entity (e. g. IP address) to calculate the probability that it will act maliciously. The latter part is achieved via the utilization of machine learning. Our experimental results show that it is indeed possible to precisely estimate the probability of future attacks from each entity using information about its previous malicious behavior and other characteristics. Ranking the entities by this probability has practical applications in alert prioritization, assembly of highly effective blacklists of a limited length and other use cases.Comment: 30 pages, 8 figure

Communication Channels, Spatial Stereotyping, and Urban Conflict: A Cross-Scale and Spatio-Temporal Perspective

Our research addresses how individuals exposed to various types of communication situations-from face-to-face to Internet environments-are more or less likely to react to urban locations with fear or to find them desirable. The present article summarizes what we have learned from a number of research projects about the effects of communication practices on spatial and ethnic stereotyping in conditions of violent urban conflict and will offer a number of recommendations for mitigating the negative effects of these processes

POISED: Spotting Twitter Spam Off the Beaten Paths

Cybercriminals have found in online social networks a propitious medium to spread spam and malicious content. Existing techniques for detecting spam include predicting the trustworthiness of accounts and analyzing the content of these messages. However, advanced attackers can still successfully evade these defenses. Online social networks bring people who have personal connections or share common interests to form communities. In this paper, we first show that users within a networked community share some topics of interest. Moreover, content shared on these social network tend to propagate according to the interests of people. Dissemination paths may emerge where some communities post similar messages, based on the interests of those communities. Spam and other malicious content, on the other hand, follow different spreading patterns. In this paper, we follow this insight and present POISED, a system that leverages the differences in propagation between benign and malicious messages on social networks to identify spam and other unwanted content. We test our system on a dataset of 1.3M tweets collected from 64K users, and we show that our approach is effective in detecting malicious messages, reaching 91% precision and 93% recall. We also show that POISED's detection is more comprehensive than previous systems, by comparing it to three state-of-the-art spam detection systems that have been proposed by the research community in the past. POISED significantly outperforms each of these systems. Moreover, through simulations, we show how POISED is effective in the early detection of spam messages and how it is resilient against two well-known adversarial machine learning attacks