DIGITAL MARKETING POTENTIAL IN INDONESIA

One of the impacts of the Covid-19 pandemic is the sluggishness of the business and economic world. Therefore, marketers or business actors need to find alternative solutions to market goods or services to consumers. This research aims to examine the potential of digital marketing so that business people can use it to survive. The research method used in this study is qualitative with a descriptive approach. The Covid-19 pandemic has required business actors to shift their marketing, promotion, and transaction strategies from traditional to digital. The results of this study recommend entrepreneurs develop digital marketing as a very effective option for reaching their target consumers.One of the impacts of the Covid-19 pandemic is the sluggishness of the business and economic world. Therefore, marketers or business actors need to find alternative solutions to market goods or services to consumers. This research aims to examine the potential of digital marketing so that business people can use it to survive. The research method used in this study is qualitative with a descriptive approach. The Covid-19 pandemic has required business actors to shift their marketing, promotion, and transaction strategies from traditional to digital. The results of this study recommend entrepreneurs develop digital marketing as a very effective option for reaching their target consumers

Employee Information Security Practices: A Framework and Research Agenda

Author's accepted manuscriptEmployee information security practices are pivotal to prevent, detect, and respond to security incidents. This paper synthesizes insights from research on challenges related to employee information security practices and measures to address them. The challenges identified are associated to idiosyncratic aspects of communities and individuals within organizations (culture and personal characteristics) and to systemic aspects of organizations (procedural and structural arrangements). The measures identified aim to enhance systemic capabilities and to adapt security mechanisms to the idiosyncratic characteristics and are categorized as: (a) measures of training and awareness, (b) measures of organizational support, (c) measures of rewards and penalties. Further research is needed to explore the dynamics related to how challenges emerge, develop, and get addressed over time and also, to explore the interplay between systemic and idiosyncratic aspects. Additionally, research is needed on the role of security managers and how it can be reconfigured to suit flatter organizationsacceptedVersio

Investigating e-fulfilment in Gulf Cooperation Council business-to-consumer markets

Paper presented at 20th ISL, 5th – 8th July 2015, Bologna Italy This paper reports on a literature review and research objective development pertaining to a current PhD research project on electronic commerce (EC), specifically e-fulfilment, in Gulf Cooperation Council (GCC) business-to-consumer markets (B2C). The increase in the number of Internet users and GCC government investment has prompted this research to investigate how EC firms provide e-fulfilment services and what kind of logistical processes they implement. This research has also been motivated to explore e-fulfilment logistics in GCC countries, which have similar language, religion and beliefs. The overarching aim of this study is to suggest new strategies to make EC and e-fulfilment more efficient, effective and relevant in GCC countries. The study has the following three research objectives: 1. To investigate extant electronic commerce (EC) and related e-fulfilment logistics processes in GCC B2C markets; 2. To explore differences between international and GCC e-fulfilment purchase and delivery methods; and 3. To determine the extent of a cultural effect on e-fulfilment process in the GCC. This study investigates three categories of actors: pure player (PP) and multi-channel (MC) e-stores, third-party logistics (3PL) service providers, and consumers from different cities within the six GCC countries (Kingdom of Saudi Arabia or KSA, Oman, Qatar, Kuwait, United Arab Emirates or UAE, and Bahrain)

Drivers of Social Media Networking Site Continuance Intention in Jordan and South Africa: Do National Cultural Differences Matter?

The present study integrates perceived service quality and national cultural dimensions into the expectation-confirmation model (ECM) to ascertain the antecedents of user satisfaction and continuance use of SNSs and tested the moderating role of culture on the strengths of relationships in the adapted ECM. Data for empirical testing of the research model, using a partial least squares (PLS) structural equation modelling technique with multi-group analysis, were obtained from 987 SNS users in Jordan and South Africa. The findings suggest that, although there are differences in the path estimates of users in these contexts, these differences are not statistically significant, implying that cultural factors are not salient considerations for promoting SNS user satisfaction and continuance use intention. Implications of these findings for theory and practice are discussed

Augmented Reality in Business and Economics: Bibliometric and Topics Analysis

Augmented reality enhances the sensory experience of the real world, often across multiple senses such as visual, hearing, tactile and sensorimotor, with technology using computer-generated sensory input. Current literature reviews of augmented reality mainly focus on its generic usage or specific topics, such as medicine or tourism. However, augmented reality has become one of the prevalent topics in business and economics since it is one of the main growth drivers of disruptive companies. Since many companies are considering its usage in their business models, there is a lack of literature review in business and economics. Therefore, this paper aims to present a literature review of the scientific research that investigates the broad range of usage of augmented reality in business and economics. Web of Knowledge has been searched with the keywords "augmented reality" within the research area of business and economics for 2017-2021. Bibliometric analysis has been conducted to investigate the main journals, conferences, authors and countries. Finally, text mining with VosViewer has been conducted to extract the main topics, which are: (i): Technologies; Education; (ii) e-Commerce; Retailing; (iii) Tourism; User Experience; (iv) Consumers; Purchase. The results indicate that the research of augmented reality in business and economics focused on various applications, among which education is one of the emerging ones

On the question of the role of project management in the digital transformation of small and medium-sized businesses: essence and innovative potential

Digital transformation is penetrating all areas of activities. This process is irreversible and poses challenges to businesses. The leading role for the successful digital transformation of small and medium-sized businesses is played by effective project management. The purpose of the article is to study the role of project management in the digital transformation of small and medium- sized businesses, to identify the key issues and the scenario of transformation, to outline the portrait of a project manager. Methods used: analysisб synthesis, graphic methods, the method of establishing cause-and-effect relationships. As a research result, theoretical aspects of project management and trends in understanding its role in the digital transformation of businesses were determined. The key questions for project management are outlined and its scenario is defined. The key skills and qualities of an effective project manager are described. The innovative potential of project management is considered. The scientific novelty of the research consists in clarifying the aspects necessary for effective project management, taking into account the trends in economic and sustainable development. The practical significance of the research results lies in outlining the areas of activity and improving the professional and extra-professional skills of project managers in the process of digital transformation. &nbsp

E-commerce fulfilment in the Gulf Cooperation Council

Paper delivered at the 21st Logistics Research Network annual conference 2016, 7th-9th September 2016, Hull. Abstract: Purpose: This paper reports on an exploratory study of electronic commerce fulfilment (ECF) in Gulf Cooperation Council (GCC) markets based on three objectives: effective and efficient operations, a local and global purchase approach using reverse logistics processes, and consideration of cultural factors particular to the GCC countries including differences between small and large cities. Research Approach: There has not been much logistics and supply chain research in the Middle East in general, and the GCC countries in particular. Thus, this study used a qualitative approach to obtain respondent perspectives regarding e-commerce logistics, whether pure player and multi-channel, grocery or non-food, local or global third-party logistics companies (3PLs), or consumers to reflect a suitable model that could fit and help firms in GCC countries develop an online market. One of the cultural factors related to Arabic managers and owners preferring to speak rather than complete surveys or write, hence 55 interviews were conducted with 27 e-commerce firms, 10 3PLs and 18 consumers (men and women equally). Findings and Originality: This study found a lack of communication between e-commerce firms and 3PLs. However, despite this issue 3PLs were focussed more on business-to-business (B2B) activities and relationships rather than business to consumer (B2C). Local 3PLs firms have achieved some success by providing services regionally, with global 3PLs having an advantage in importing and then using local drivers for fast deliveries. Cash on delivery (COD), trust, policy and warehouse management emerged as major issues affecting e-fulfilment with a small scale of satisfaction in small countries like Bahrain and Kuwait and small cities in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA). Research Impact: This research enhances the logistics literature through presenting an in-depth study covering aspects of e-commerce in the GCC. Further, the study indicates that 3PLs will have to provide different types of services in these markets e.g. depending on whether they are working under global strategies in UAE or under agents in KSA. Finally, findings related to cultural factors in both business and consumer settings are important for e-commerce firms and 3PLs to consider in this marketplace. Practical Impact: This study investigated electronic commerce fulfilment (ECF) in the GCC, including pure-player and multi-channel e-retailers or Internet firms and global and local 3PL service providers, and provides guidance for all of them regarding the right factors for successful ECF in the GCC, including understanding policy regulation regarding global firms, helping local firms to become aware of the importance of logistic systems and their effectiveness, and dealing with consumer behaviours based on cultural factors

The drug logistics process: an innovation experience

Purpose - The purpose of this paper is to present the latest innovations in the drug distribution processes of hospital companies, which are currently dealing with high inventory and storage costs and fragmented organizational responsibilities. Design/methodology/approach - The literature review and the in-depth analysis of a case study support the understanding of the unit dose drug distribution system and the subsequent definition of the practical implications for hospital companies. Findings - Starting from the insights offered by the case study, the analysis shows that the unit dose system allows hospitals to improve the patient care quality and reduce costs. Research limitations/implications - The limitations of the research are those related to the theoretical and exploratory nature of the study, but from a practical point of view, the work provides important indications to the management of healthcare companies, which have to innovate their drug distribution systems. Originality/value - This paper analyzes a new and highly topical issue and provides several insights for the competitive development of a fundamental sector