Analisis Pengaruh Quality, Image, Brand Equity, dan Value terhadap Loyalitas Seller sebagai Salah Satu Partner E-marketplace di Lazada Indonesia

Penelitian ini bertujuan untuk mengetahui pengaruh dari beberapa faktor yaitu quality, image, brand equity dan value terhadap loyalitas seller sebagai salah satu partner e-marketplace di Lazada Indonesia. Sampel diambil dengan menggunakan metode purposive sampling, dengan jumlah sampel sebanyak 82 responden. Teknik pengumpulan data menggunakan kuesioner dan literatur. Metode analisis yang digunakan adalah metode analisis regresi berganda untuk mengetahui pengaruh antara variabel-variabel bebas terhadap variabel terikat. Hasil penelitian ini menunjukkan bahwa; 1). Kualitas e-marketplace tidak berpengaruh positif dan siginifikan terhadap loyalitas seller 2). Citra Perusahaan penyedia e-marketplace berpengaruh positif dan signifikan terhadap loyalitas seller 3). Ekuitas brand Perusahaan e-marketplace berpengaruh positif dan signifikan terhadap loyalitas seller 4). Nilai yang dimiliki oleh Perusahaan e-marketplace berpengaruh positif dan signifikan terhadap loyalitas seller 5). Kualitas Pelayanan, citra Perusahaan, ekuitas brand dan nilai Perusahaan secara bersama-sama berpengaruh positif dan signifikan terhadap loyalitas seller sebagai salah satu partner e-marketplace di Lazada Indonesia. Loyalitas seller sebagai salah satu partner e-marketplace di Lazada Indonesia terbukti dipengaruhi oleh keempat variabel yang diteliti yaitu sebesar 74% dan sisanya 26% dipengaruhi oleh faktor atau variabel-variabel lainnya.Kata Kunci: Quality, Image, Brand Equity, Value, Loyalitas Seller2 This study aims to determine the effect of e-service quality, image, brand equity, and value to seller's loyalty as a partner in Lazada Indonesia e-marketplace. Samples were taken by using purposive sampling method, with the total number of sample is 82 respondents. The technique of collecting data is using questionnaires and literatures. The analytical method that used in this research is multiple regression analysis to determine the effect of independent variables on the dependent variable. The results of this study indicate that; 1). E-service quality does not affect significantly on seller's loyalty. 2). Image has a possitive and significant effect on seller's loyalty. 3). Brand Equity has a possitive and significant effect on seller's loyalty. 4). Value has a possitive and significant effect on seller's loyalty. 5). E-Service quality, value, brand equity, and value jointly has a positive and significant effect on seller's loyalty as a partner in Lazada Indonesia e-marketplace. The seller's loyalty shown to be affected by the independent variables in this study at 74% and 26% is influenced by other factors or variables.Keywords: Quality, Image, Brand Equity, Value, Seller's Loyalty DAFTAR PUSTAKA Arikunto, Suharsimi. 2006. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta. 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A systematic literature review of Total Quality Management (TQM) implementation in the organization

[EN] In today’s market situation and complex business environment, organization must be able to deliver the customer’s requirement and the expectations which are critical to the satisfaction such as high product quality, faster delivery and competitive cost. Organization need to apply a comprehensive concept and method on managing those requirements. The concept of Total Quality Management (TQM) is considered as one of a popular concept used to manage the quality of product and services comprehensively. This research is to observe is this concept and method still relevant to be use and effectively improved the business performance as well as customer satisfaction. It is a systematic literature review to the literatures from many industry sectors that were collected and reviewed in detail. The result show that this concept is still being used by many organizations around the world and its successfully help the organization to improve their competitiveness, business growth and the sustainability as well as increase employee’s morale.This article was completed thanks to the financial support from the university of Mercu Buana, Jakarta-Indonesia. It also completed with the purpose and motivation of the authors to have an innovate research thinking as well as the contribution to the future researcher.Permana, A.; Purba, H.; Rizkiyah, N. (2021). A systematic literature review of Total Quality Management (TQM) implementation in the organization. International Journal of Production Management and Engineering. 9(1):25-36. https://doi.org/10.4995/ijpme.2021.13765OJS253691Alanazi, M.H. (2020). The mediating role of primary TQM factors and strategy in the relationship between supportive TQM factors and organisational results: An empirical assessment using the MBNQA model. Cogent Business and Management, 7(1). https://doi.org/10.1080/23311975.2020.1771074Antunes, M.G., Mucharreira, P.R., Justino, M. do R.T., & Quirós, J.T. (2018). Total Quality Management Implementation in Portuguese Higher Education Institutions. Proceedings MDPI, 2(21), 1342. https://doi.org/10.3390/proceedings2211342Arifin, J. (2016). Penguatan Manajemen Syariah Melalui Total Quality Managementbagi Pelaku Lembaga Keuangan Syariah Di Kota Semarang. Jurnal At-Taqaddum, Volume 8, Nomor 2, November 2016, 8(2), 180. https://doi.org/10.21580/at.v8i2.1170Balasubramanian, M. (2016). Total Quality Management [TQM] in the Healthcare Industry - Challenges, Barriers and Implementation Developing a Framework for TQM Implementation in a Healthcare Setup. Science Journal of Public Health, 4(4), 271. https://doi.org/10.11648/j.sjph.20160404.11Benzaquen, J., Carlos, M., Norero, G., Armas, H., & Pacheco, H. (2019). Quality in private health companies in Peru: The relation of QMS & ISO 9000 principles on TQM factor. International Journal of Healthcare Management, 0(0), 1-9. https://doi.org/10.1080/20479700.2019.1644472Bigliardi, B., & Galati, F. (2014). The implementation of TQM in R&D environments. Journal of Technology Management and Innovation, 9(2), 157-171. https://doi.org/10.4067/S0718-27242014000200012Bunglowala, A., & Asthana, N. (2016). A Total Quality Management Approach in Teaching and Learning Process. International Journal of Management (IJM), 7(5), 223-227. http://www.iaeme.com/MasterAdmin/uploadfolder/IJM_07_05_021/IJM_07_05_021.pdfBusu, M. (2019). Applications of TQM Processes to Increase the Management Performance of Enterprises in the Romanian Renewable Energy Sector. Processes MDPI. https://doi.org/10.3390/pr7100685Dahlgaard, J.J., Kristensen, K., & Kanji, G.K. (2002). Fundamentals of Total Quality Management: Process analysis and improvement Jens. Original illustrations © Taylor & Francis 2002. https://doi.org/10.4324/9780203930021Dewi, H.P., Lumbanraja, P., & Matondang, R. (2015). Implementation of Total Quality Management and Interpersonal Communication in Achieving Student Satisfaction through Service Quality at Yayasan Pendidikan Islam, Miftahussalam, Medan. International Journal of Research and Review, 2(6), 343-347. http://www.gkpublication.in/IJRR_Vol.2_Issue6_June2015/IJRR0066.pdfEltawy, N., & Gallear, D. (2017). Leanness and agility: A comparative theoretical view. Industrial Management and Data Systems, 117(1), 149-165. https://doi.org/10.1108/IMDS-01-2016-0032Fitriani, F. (2019). Persiapan Total Quality Management (Tqm). Adaara: Jurnal Manajemen Pendidikan Islam, 9(2), 908-919. https://doi.org/10.35673/ajmpi.v9i2.426Garcia-Alcaraz, J.L., Flor-Montalvo, F.J., Avelar-Sosa, L., Sánchez-Ramírez, C., & Jiménez-Macías, E. (2019). Human resource abilities and skills in TQM for sustainable enterprises. Sustainability MDPI, 11(22), 6488. https://doi.org/10.3390/su11226488George, S., & Weimerskirch, A. (1998). Total quality management: Strategies and techniques proven at todays' most successful companies (Second ed.). John Wiley & Sons, Inc.Green, F.B. (2006). Six-sigma and the revival of TQM. Total Quality Management and Business Excellence, 17(10), 1281-1286. https://doi.org/10.1080/14783360600753711Gómez-López, R., Serrano-Bedia, A.M., & López-Fernández, M.C. (2016). Motivations for implementing TQM through the EFQM model in Spain: an empirical investigation. Total Quality Management and Business Excellence, 27(11-12), 1224-1245. https://doi.org/10.1080/14783363.2015.1068688Haffar, M., Al-Karaghouli, W., & Ghoneim, A. (2013). An analysis of the influence of organisational culture on TQM implementation in an era of global marketing: The case of Syrian manufacturing organisations. 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The Journal of Global Business Management, 12(2), 47-60.Lawrence, J.J., & McCollough, M.A. (2004). Implementing Total Quality Management in the Classroom by Means of Student Satisfaction Guarantees. Total Quality Management and Business Excellence, 15(2), 235-254. https://doi.org/10.1080/1478336032000149063Mensah, J.O., Copuroglu, G., & Fening, F.A. (2012). Total Quality Management in Ghana: Critical Success Factors and Model for Implementation of a Quality Revolution. Journal of African Business, 13(2), 123-133. https://doi.org/10.1080/15228916.2012.693444Mercy, O., & Taiye, T.B. (2015). Strategic Imperatives of Total Quality Management and Customer Satisfaction in Organizational Sustainability. International Journal of Academic Research in Business and Social Sciences, 5(4), 1-22. https://doi.org/10.6007/IJARBSS/v5-i4/1538Mitreva, E., Cvetkovik, D., Filiposki, O., Taskov, N., & Gjorshevski, H. (2016). 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The Impact of Total Quality Management on Firm's Organizational Performance Marcel. American Journal of Management, 15(4), 57-76.Nicolaou, N., & Kentas, G. (2017). Total Quality Management Implementation Failure Reasons in Healthcare Sector. Journal of Health Science 5 (2017) 110-113, 5(2), 110-113. https://doi.org/10.17265/2328-7136/2017.02.007Nugroho, T.W., & Nurcahyo, R. (2018). Analysis of Total Quality Management (TQM) implementation in small medium industries. Proceedings of the International Conference on Industrial Engineering and Operations Management, 2018(Jul), 607-618.Oakland, J.S. (2003). Total quality management - Text with cases. In Butterworth-Heinemann (Third Edit). Butterworth-Heinemann.Phan, A.C., Nguyen, H.T., Nguyen, H.A., & Matsui, Y. (2019). Effect of total quality management practices and jit production practices on flexibility performance: Empirical evidence from international manufacturing plants. 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Brazilian Journal of Operations & Production Management, 16(1), 53-65. https://doi.org/10.14488/BJOPM.2019.v16.n1.a5Sari, & Firdaus, A. (2018). The Impact of Total Quality Management Implementation on Small and Medium Manufacturing Companies. Esensi: Jurnal Bisnis Dan Manajemen, 8(1), 67-78. https://doi.org/10.15408/ess.v8i1.5852Sila, I., & Walczak, S. (2017). Universal versus contextual effects on TQM: a triangulation study using neural networks. Production Planning and Control, 28(5), 367-386. https://doi.org/10.1080/09537287.2017.1296598Sivalai, T., & Rojniruttikul, N. (2018). Determinants of the state railway of Thailand's (SRT) total quality management process: SEM analysis. Journal of International Studies, 11(2). https://doi.org/10.14254/2071-8330.2018/11-2/9Small, E.P., Ayyash, L., & Hamouri, K. Al. (2017). Benchmarking Performance of TQM Principals in Electrical Subcontracting in Dubai: A Case Study. 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Information Systems Skills Differences between High-Wage and Low-Wage Regions: Implications for Global Sourcing

Developing Information Systems (IS) skills for a company’s workforce has always been challenging, but global sourcing growth has caused the determination of needed IS skills to be more complex. The increased use of outsourcing to an IS service provider and from high-wage regions to low-wage regions has affected what IS skills are required globally and how to distribute the workforce to meet these needs. To understand what skills are needed in locations that seek and those that provide outsourcing, we surveyed IS service provider managers in global locations. Results from 126 reporting units provide empirical evidence that provider units in low-wage regions value technical skills more than those in high-wage regions. Despite the emphasis on commodity skills in low-wage areas, high- and low-wage providers value project management skills. Low-wage regions note global and virtual teamwork more than high-wage regions do. The mix of skills and the variation by region have implications for domestic and offshore sourcing. Service providers can vary their staffing models in global regions which has consequences for recruiting, corporate training, and curriculum

Usage habits of business information system in Hungary

The IT functions of the companies can be executed in different ways in-house solution, outsourcing, in sourcing, formation a spin-off company. Predominantly this function is provided within the company in Hungary. The larger a company is; it is more likely that a separate IT manager will be entrusted for the supervision of IT functions. Only a very small number of small-sized enterprises said that they paid special attention to formulating an IT strategy, while it was not considered important by microenterprises at all

Business Process Management Education in Academia: Status, challenges, and Recommendations

In response to the growing proliferation of Business Process Management (BPM) in industry and the demand this creates for BPM expertise, universities across the globe are at various stages of incorporating knowledge and skills in their teaching offerings. However, there are still only a handful of institutions that offer specialized education in BPM in a systematic and in-depth manner. This article is based on a global educators’ panel discussion held at the 2009 European Conference on Information Systems in Verona, Italy. The article presents the BPM programs of five universities from Australia, Europe, Africa, and North America, describing the BPM content covered, program and course structures, and challenges and lessons learned. The article also provides a comparative content analysis of BPM education programs illustrating a heterogeneous view of BPM. The examples presented demonstrate how different courses and programs can be developed to meet the educational goals of a university department, program, or school. This article contributes insights on how best to continuously sustain and reshape BPM education to ensure it remains dynamic, responsive, and sustainable in light of the evolving and ever-changing marketplace demands for BPM expertise

The Impacts of Using Business Information Systems on Operational Effectiveness in Hungary

Business expectations regarding the introduction of business information systems were investigated according to company size categories. The results clearly showed that according to the majority of the respondents the information supply for decision-makers improved. In contrast, business information systems as a means of improving competitiveness were only regarded by corporations, this aspect was only around the average in the other company size categories. The respondents evaluated to what extent the usage of business information system provided assistance for their economic analyses. The obtained results show that business information systems can be utilized well in controlling and reporting. There are differences in their judgement by size categories. Particularly corporations can take advantage of the support of business information systems mainly in the field of planning, plan-actual analysis and the exploration of cost reducing possibilities

Strategies, contributions and inhibitors of information systems to organizational competitiveness: An empirical analysis within the Caribbean

The study examines the impact of Information Systems (IS) through a consideration of improved competitiveness within a multi-business Caribbean firm. The methodology draws on a participant-observer approach for data collection and compares the application of IS by three business units within each of three organizations. It is argued that while there is already a substantial amount of research on IS effectiveness its value in the context of developing countries such as those of the Caribbean will be most significant. In this context firms are perceived to face more constraints than in developed countries so there is a need to explicitly recognize the effects of ‘inhibitors’. The study finds that for two of these businesses IS can be shown to have contributed to improved competitiveness, while the third had a less satisfactory experience. Analysis of the data revealed that in the two business units where IS contributed the units had been able to improve specific business processes in pursuit of identified competitive strategies. In the unit that did not derive such advantages, limitations in the functionality of the core application combined with insufficient adjustment of business processes, led to the unsatisfactory results. It is also observed that the explanatory value of the empirical analysis is enhanced if we identify inhibitors of IS for competitive advantage and make their effects more explicit

Relationship between accounting benefits and ERP user satisfaction in the context of the fourth industrial revolution

The importance of corporate social responsibility is shaping investment decisions and entrepreneurial actions in diverse perspectives. The rapid growth of SMEs has tremendous impacts on the environment. Nonetheless, the economic emergence plan of Cameroon has prompted government support of SMEs through diverse projects. This saw economic growth increased to 3.8% and unemployment dropped to 4.3% caused by the expansion of private sector investments. The dilemma that necessitated this study is the response strategy of SMEs operators towards environmental sustainability. This study, thus seeks to examine the effects of entrepreneurial intentions and actions on environmental sustainability. The research is a conclusive case study design supported by the philosophical underpins of objectivism ontology and positivism epistemology. Data was sourced from four hundred (400) SMEs operators purposively sampled from the Centre and Littoral regions of Cameroon using structured questionnaire. Data was analysed using the Structural Equation Modelling technique with the aid of statistical packages including: SPSS 24 and AMOS 23. The study revealed that entrepreneurial action has weak positive statistical significant impacts on environmental sustainability; whereas entrepreneurial intention has strong positive statistical significant effects on environmental sustainability. Entrepreneurial intention comprised of self-efficacy and perceived control whereas, entrepreneurial actions involved entrepreneurial alertness and uncertainty. This study concludes that entrepreneurs in Cameroon have sustainable intentions to protect the environment but; the current actions taken are inadequate. This research recommends that entrepreneurs should enhance efforts toward attaining the state of genuine sustainabilit