Co-Opetition and Prelaunch in Standard-Setting for Developing Technologies

Firms faced with the decision of whether to standardize or not prior to introducing a new network technology face a tradeoff: Compatibility improves the technology's chances of consumer acceptance, but it also means having to share the resulting profits with other sponsors of the standard. In this paper, we show that even prior to market introduction of a new technology, the timing of decisions is important and that firms have to weigh up the cooperative and competitive elements of pre-market choices. We also show that the option to precommit to a technology before it is fully developed (as has been the case with the Compact Disc) can be profitable for network technologies.Standardization, compact disc, preemption, war-of- attrition

Innovative Service Delivery in Public Sector: An Empirical Assessment in Bahraini Public Organizations

This research paper addresses the issue of innovation within the public sector. However virtually all organizations in general and service organizations in particular talk about innovation, and the importance of “doing” innovation, many actually try to “do it”, and only few actually succeed in doing it.  Therefore measuring innovation in service organizations is very difficult task to perform. This research paper aim is to assess innovative service delivery in Bahrain’ public sector and in order to achieve this aim, a  400 top, middle level managers and supervisors  are surveyed  through utilizing  and testing a Staged Service innovation model created by Song et al. (2009). This model is relating new product development (NPD) process; the five service innovation stages to proficiency of pre-launch service quality training programs. The empirical research results revealed that there is an impact relationship between the proficiency of new service development stage, proficiency of pre-launch service training and the service performance. Furthermore the research results provide new insights for public managers in order to enhance and improve service quality within their organizations by carrying out prelaunch training programs that will lead to more successful service innovation. Keywords: Innovative Service, Empirical Assessment, Public Organization

Bantam System Technology Project

This report focuses on determining a best value, low risk, low cost and highly reliable Data and Command System for support of the launch of low cost vehicles which are to carry small payloads into low earth orbit. The ground-based DCS is considered as a component of the overall ground and flight support system which includes the DCS, flight computer, mission planning system and simulator. Interfaces between the DCS and these other component systems are considered. Consideration is also given to the operational aspects of the mission and of the DCS selected. This project involved: defining requirements, defining an efficient operations concept, defining a DCS architecture which satisfies the requirements and concept, conducting a market survey of commercial and government off-the-shelf DCS candidate systems and rating the candidate systems against the requirements/concept. The primary conclusions are that several low cost, off-the-shelf DCS solutions exist and these can be employed to provide for very low cost operations and low recurring maintenance cost. The primary recommendation is that the DCS design/specification should be integrated within the ground and flight support system design as early as possible to ensure ease of interoperability and efficient allocation of automation functions among the component systems

Strategies Technology Development Marketing Leaders Used to Commercialize a New Product Innovation

Strategies for commercialization of a new product innovation are critical for gaining a sustainable level of customer acceptance and financial performance. The purpose of this single case study was to explore the commercialization strategies used by 5 technology development marketing leaders from a healthcare company in Washington state. The conceptual framework for this study was commercialization of innovation theory (CoI). The data were collected through semistructured interviews and company documentation, and analyzed using Yin\u27s 5-step data analysis process for case studies to identify and code themes. Analysis of data generated 3 major themes: strategies implemented during the prelaunch phase, strategies implemented during the pilot customer phase, and strategies implemented in the broader market launch phase of the CoI process. The results of this study revealed the set of commercialization decisions made by technology development marketing leaders in the case, the phase in which the CoI process-specific strategies were implemented, and some of the pitfalls of commercializing an innovation, especially a radical innovation. Results indicated the challenges with being a first-mover and having unclear positioning, branding, and messaging strategies. It is essential for technology development marketing leaders to gain a deeper understanding of the strategies that might influence commercial success and failure. Findings may contribute to social change by maximizing commercial success and the diffusion of new product innovations in healthcare, which might lead to better patient outcomes and enhanced ways of practicing medicine

Marketing plan for a mobile application : Marketing research and a plan for a mobile application of a startup company

The purpose of this thesis is to provide an insight of the application market and to create a marketing plan for a new mobile application. The client is a startup company and they needed a marketing research and a marketing plan for their mobile application. The company does not have a person working with marketing and therefore they asked for this project. The application itself provides information about local bars and nightclubs. It will be launched first in southern Europe and after worldwide. The aim is to study the current application market trends and see how the consumers are using the mobile applications, and how traditional and digital marketing methods can be applied to applications marketing. These methods are also combined to create the most optimal way to create a marketing communications plan for the application. The marketing communication plan is divided to prelaunch, launch and after launch activities. These different parts will support the relationship with the launching of the app and its marketing communications. The main goal with the marketing communication plan is to build awareness and create customer engagement through social media and other channels. The method used in this thesis is qualitative. Mostly the method of this thesis is desktop study. Benchmarking is also used by introducing a successful application and their methods of marketing. The benchmarking was implemented through a case study where a successful app was examined. The marketing strategy of the case app was used to get ideas in the marketing plan. Since the company is a startup company, and the app is still in developing phase, it was challenging to create a specific marketing plan for the company. Mainly the plan was focusing on using marketing tools and social media channels to gain awareness and customer engagement, and to create a guideline how to start

SeaWiFS calibration and validation plan, volume 3

The Sea-viewing Wide Field-of-view Sensor (SeaWiFS) will be the first ocean-color satellite since the Nimbus-7 Coastal Zone Color Scanner (CZCS), which ceased operation in 1986. Unlike the CZCS, which was designed as a proof-of-concept experiment, SeaWiFS will provide routine global coverage every 2 days and is designed to provide estimates of photosynthetic concentrations of sufficient accuracy for use in quantitative studies of the ocean's primary productivity and biogeochemistry. A review of the CZCS mission is included that describes that data set's limitations and provides justification for a comprehensive SeaWiFS calibration and validation program. To accomplish the SeaWiFS scientific objectives, the sensor's calibration must be constantly monitored, and robust atmospheric corrections and bio-optical algorithms must be developed. The plan incorporates a multi-faceted approach to sensor calibration using a combination of vicarious (based on in situ observations) and onboard calibration techniques. Because of budget constraints and the limited availability of ship resources, the development of the operational algorithms (atmospheric and bio-optical) will rely heavily on collaborations with the Earth Observing System (EOS), the Moderate Resolution Imaging Spectrometer (MODIS) oceans team, and projects sponsored by other agencies, e.g., the U.S. Navy and the National Science Foundation (NSF). Other elements of the plan include the routine quality control of input ancillary data (e.g., surface wind, surface pressure, ozone concentration, etc.) used in the processing and verification of the level-0 (raw) data to level-1 (calibrated radiances), level-2 (derived products), and level-3 (gridded and averaged derived data) products

ICT diffusion and the digital divide in tourism: Kazakhstan perspective

No abstract available

Workshop on Strategies for Calibration and Validation of Global Change Measurements

The Committee on Environment and Natural Resources (CENR) Task Force on Observations and Data Management hosted a Global Change Calibration/Validation Workshop on May 10-12, 1995, in Arlington, Virginia. This Workshop was convened by Robert Schiffer of NASA Headquarters in Washington, D.C., for the CENR Secretariat with a view toward assessing and documenting lessons learned in the calibration and validation of large-scale, long-term data sets in land, ocean, and atmospheric research programs. The National Aeronautics and Space Administration (NASA)/Goddard Space Flight Center (GSFC) hosted the meeting on behalf of the Committee on Earth Observation Satellites (CEOS)/Working Group on Calibration/walidation, the Global Change Observing System (GCOS), and the U. S. CENR. A meeting of experts from the international scientific community was brought together to develop recommendations for calibration and validation of global change data sets taken from instrument series and across generations of instruments and technologies. Forty-nine scientists from nine countries participated. The U. S., Canada, United Kingdom, France, Germany, Japan, Switzerland, Russia, and Kenya were represented

Integrated payload and mission planning, phase 3. Volume 1: Integrated payload and mission planning process evaluation

The integrated payload and mission planning process for STS payloads was defined, and discrete tasks which evaluate performance and support initial implementation of this process were conducted. The scope of activity was limited to NASA and NASA-related payload missions only. The integrated payload and mission planning process was defined in detail, including all related interfaces and scheduling requirements. Related to the payload mission planning process, a methodology for assessing early Spacelab mission manager assignment schedules was defined

Study of space shuttle environmental control and life support problems

Four problem areas were treated: (1) cargo module environmental control and life support systems; (2) space shuttle/space station interfaces; (3) thermal control considerations for payloads; and (4) feasibility of improving system reusability