Capturing the Visitor Profile for a Personalized Mobile Museum Experience: an Indirect Approach

An increasing number of museums and cultural institutions around the world use personalized, mostly mobile, museum guides to enhance visitor experiences. However since a typical museum visit may last a few minutes and visitors might only visit once, the personalization processes need to be quick and efficient, ensuring the engagement of the visitor. In this paper we investigate the use of indirect profiling methods through a visitor quiz, in order to provide the visitor with specific museum content. Building on our experience of a first study aimed at the design, implementation and user testing of a short quiz version at the Acropolis Museum, a second parallel study was devised. This paper introduces this research, which collected and analyzed data from two environments: the Acropolis Museum and social media (i.e. Facebook). Key profiling issues are identified, results are presented, and guidelines towards a generalized approach for the profiling needs of cultural institutions are discussed

Non‐hierarchical learning: sharing knowledge, power and outcomes

Arguing that every student has the capacity to succeed and that every student must be provided with the opportunity to reach their full potential, this article introduces a new pedagogic approach that draws on a wide range of influences. Linking theoretical practices from sociology, pedagogy, social and educational psychology, and cultural studies, the approach posits that teaching and learning should be conducted in non‐hierarchical classrooms where all members are equal and working towards shared objectives. A theoretical frame is outlined and the factors that helped shape it are reflected on. A conceptual framework which covers the goals of instruction, instructional materials, classroom management, instructional methods, and assessment is also presented. It is hoped that educators will consider the concepts included in this article and, if possible, incorporate them into their teaching practices

Creative Thinking and Modelling for the Decision Support in Water Management

This paper reviews the state of art in knowledge and preferences elicitation techniques. The purpose of the study was to evaluate various cognitive mapping techniques in order to conclude with the identification of the optimal technique for the NetSyMod methodology. Network Analysis – Creative System Modelling (NetSyMod) methodology has been designed for the improvement of decision support systems (DSS) with respect to the environmental problems. In the paper the difference is made between experts and stakeholders knowledge and preference elicitation methods. The suggested technique is very similar to the Nominal Group Techniques (NGT) with the external representation of the analysed problem by means of the Hodgson Hexagons. The evolving methodology is undergoing tests within several EU-funded projects such as: ITAES, IISIM, NostrumDSS.Creative modelling, Cognitive mapping, Preference elicitation techniques, Decision support

Atitudes dos gestores face à criatividade e às práticas de inovação nas indústrias criativas

This article aims to demonstrate that the relationship between entrepreneurs' attitudes to creativity and business innovation practices is stronger in the case of creative industries. A sample of 454 managers of micro and medium-sized companies (94 belonging to creative industries) was surveyed using an inventory of innovative business practices and the scale of attitudes towards creativity. The results, derived from a linear regression model (two factors for the scale of attitudes - Leadership and Autonomy - and for the inventory of business practices - Performance and Strategy), confirmed the proposition by revealing the influence of the creative attitudes of managers regarding the company's innovative practices, fundamentally on Strategy, especially in the creative industries segment. The innovative manager appeared as a disciplined individual driven to collaborating with the employees. Although this research requires further evidence, the results suggest interesting characterisations of the managers who develop their activity in the cluster of creative industries.Este artigo tem como objetivo demonstrar que a relação entre as atitudes do empresário face à criatividade e as práticas de inovação é mais forte no caso das indústrias criativas. Foram inquiridos 454 gestores de micro, pequenas e médias empresas (94 pertencentes às indústrias criativas), utilizando um inventário de práticas empresariais e uma escala de atitudes face à criatividade. Os resultados, obtidos utilizando um modelo de regressão linear (dois fatores para a escala de atitudes –Liderança e Autonomia - e dois para o inventário de práticas empresariais – Desempenho e Estratégia) confirmaram a hipótese, ao revelar a influência das atitudes do empresário face à criatividade sobre as práticas inovadoras da empresa, nomeadamente na Estratégia e no segmento das indústrias criativas. O gestor inovador surge como um indivíduo disciplinado, orientado para colaborar com os empregados. Apesar desta investigação necessitar de maior aprofundamento, os resultados sugerem uma caracterização interessante dos gestores que desenvolvem a sua atividade no cluster das indústrias criativasinfo:eu-repo/semantics/publishedVersio

Turning Discounts Into Profits: Factors Influencing Online Purchasing Decisions for Hotel Add-on Items

A hotel website exclusive discount is widely adopted by major chain hotels to increase the volume of direct bookings. Although the traditional purpose of a discount promotion is to attract customers to the business, this research suggests that a hotel website exclusive price discount can induce consumers’ additional spending. Principles of mental accounting and two thinking styles (analytic vs. holistic) predict different effects of a price discount and the add-on product type by individual thinking styles. A quasi-experiment investigated the effect of an unexpected discount, relatedness of add-on item to a hotel stay, and individual thinking styles on add-on purchasing. The mediating role of impulse buying was subsequently examined using the PROCESS model. The effect of a price discount and the relatedness of add-on item are significant for analytic thinkers, whereas holistic thinkers report higher likelihood to purchase add-on items regardless of relatedness. Holistic thinkers’ likelihood to purchase is enhanced through an impulse buying tendency. The findings provide further evidence for the role of individual differences in response to pricing tactics by suggesting that a price promotion increases add-on purchases for analytic thinkers, whereas promoting a sense of impulsiveness can be more effective for holistic thinkers

Participatory Ecosystem Management Planning at Tuzla Lake (Turkey) Using Fuzzy Cognitive Mapping

A participatory environmental management plan was prepared for Tuzla Lake, Turkey. Fuzzy cognitive mapping approach was used to obtain stakeholder views and desires. Cognitive maps were prepared with 44 stakeholders (villagers, local decisionmakers, government and non-government organization (NGO) officials). Graph theory indices, statistical methods and "What-if" simulations were used in the analysis. The most mentioned variables were livelihood, agriculture and animal husbandry. The most central variable was agriculture for local people (villagers and local decisionmakers) and education for NGO & Government officials. All the stakeholders agreed that livelihood was increased by agriculture and animal husbandry while hunting decreased birds and wildlife. Although local people focused on their livelihoods, NGO & Government officials focused on conservation of Tuzla Lake and education of local people. Stakeholders indicated that the conservation status of Tuzla Lake should be strengthened to conserve the ecosystem and biodiversity, which may be negatively impacted by agriculture and irrigation. Stakeholders mentioned salt extraction, ecotourism, and carpet weaving as alternative economic activities. Cognitive mapping provided an effective tool for the inclusion of the stakeholders' views and ensured initial participation in environmental planning and policy making.Comment: 43 pages, 4 figure

Culture and disaster risk management - stakeholder attitudes during Stakeholder Assembly in Lisbon, Portugal

This report provides a summary of the topics discussed and the results of the third CARISMAND Stakeholder Assembly conducted in Lisbon, Portugal on 27-28 February 2018. In order to promote cross-sectional knowledge transfer and gather a variety of attitudes and perceptions, as in the first and second CARISMAND Stakeholder Assemblies held in Romania and Italy in the previous years, the audience consisted of a wide range of practitioners who are typically involved in disaster management, e.g., civil protection, the emergency services, paramedics, nurses, environmental protection, Red Cross, firefighters, military, and the police. Further, these practitioners were from several regions in Portugal, including the island of Madeira. The 40 participants were recruited via invitations sent to various Portuguese organisations and institutions, and via direct contacts of the Civil Protection Department in Lisbon which is one of the partners in the CARISMAND consortium. The event consisted of a mix of presentations and discussion groups to combine dissemination with information gathering (for the detailed schedule/programme see Appendix 1). Furthermore, this third Stakeholder Assembly was organised and specifically designed to discuss and collect feedback on a comprehensive set of recommendations for disaster practitioners, which will form one of the core elements of the CARISMAND Work Package 9 ‘Toolkit’. These recommendations, which have all been formulated on the basis of Work Packages 2-10 results, were structured in four, main “sets”: 1. Approaches to ethnicity in disaster management; 2. Culturally aware disaster-related training activities; 3. Cultural factors in disaster communication, with the sub-sets: a. Cultural values and emotions; (cross-)cultural symbols; “physical” aides and methods; b. Involvement of cultural leaders; involvement of specific groups; usage of social media and mobile phone apps; and 4. Improving trust, improving disaster management. In an initial general assembly, the event started with presentations of the CARISMAND project and its main goals and concepts, including the concept of culture adopted by CARISMAND, and the planned CARISMAND Toolkit architecture and functionalities. These were followed by a detailed presentation of the first of the above mentioned sets of recommendations for practitioners. Then, participants of the Stakeholder Assembly were split into small groups in separate breakout rooms, where they discussed and provided feedback to the presented recommendations. Over the course of the 2-day event, this procedure was followed for all four sets of recommendations. To follow the cyclical design of CARISMAND events, and wherever meaningful and possible, the respective Toolkit recommendations for practitioners provided also the basis for a respective “shadow” recommendation for citizens which will be discussed accordingly in the last round of CARISMAND Citizen Summits (Citizen Summit 5 in Lisbon, and Citizen Summit 6 in Utrecht) in 2018. The location of the Third Stakeholder Assembly was selected to make use of the extensive local professional network of the Civil Protection Department in Lisbon, but also due to Portugal being a traditional “melting pot” where, over more than a millennium, people from different cultural backgrounds and local/ethnical origins (in particular Africa, South America, and Europe) have lived both alongside and together. All documents related to the Working Groups, i.e. discussion guidelines and consent forms, were translated into Portuguese. Accordingly, all presentations, as well as the group discussions were held in Portuguese, aiming to avoid any language/education-related access restrictions, and allowing participating practitioners to respond intuitively and discuss freely in their native language. For this purpose, simultaneous interpreters and professional local moderators were contracted via a local market research agency (EquaçãoLógica), which also provided the basic data analysis of all Working Group discussions and an independent qualitative evaluation of all recommendations presented in the event. The results of this analysis and evaluation will demonstrate that most recommendations were seen by the participating practitioners to be relevant and useful. In particular, those recommendations related to the use of cultural symbols and the potential of mobile phone apps and/or social media were perceived as stimulating and thought-provoking. Some recommendations were felt to be less relevant in the specific Portuguese context, but accepted as useful in other locations; a very small number was perceived to be better addressed to policy makers rather than practitioners. These and all other suggestions for improvement of the presented CARISMAND Toolkit recommendations for practitioners have been taken up and will be outlined in the final chapter of this report.The project was co-funded by the European Commission within the Horizon2020 Programme (2014-2020).peer-reviewe