Harmonizing Code-mixed Conversations: Personality-assisted Code-mixed Response Generation in Dialogues

Code-mixing, the blending of multiple languages within a single conversation, introduces a distinctive challenge, particularly in the context of response generation. Capturing the intricacies of code-mixing proves to be a formidable task, given the wide-ranging variations influenced by individual speaking styles and cultural backgrounds. In this study, we explore response generation within code-mixed conversations. We introduce a novel approach centered on harnessing the Big Five personality traits acquired in an unsupervised manner from the conversations to bolster the performance of response generation. These inferred personality attributes are seamlessly woven into the fabric of the dialogue context, using a novel fusion mechanism, PA3. It uses an effective two-step attention formulation to fuse the dialogue and personality information. This fusion not only enhances the contextual relevance of generated responses but also elevates the overall performance of the model. Our experimental results, grounded in a dataset comprising of multi-party Hindi-English code-mix conversations, highlight the substantial advantages offered by personality-infused models over their conventional counterparts. This is evident in the increase observed in ROUGE and BLUE scores for the response generation task when the identified personality is seamlessly integrated into the dialogue context. Qualitative assessment for personality identification and response generation aligns well with our quantitative results.Comment: 14 pages, 8 figures, 7 tables. Accepted at EACL (findings) 202

Emerging spaces for language learning: AI bots, ambient intelligence, and the metaverse

Looking at human communication from the perspective of semiotics extends our view beyond verbal language to consider other sign systems and meaning-making resources. Those include gestures, body language, images, and sounds. From this perspective, the communicative process expands from individual mental processes of verbalizing to include features of the environment, the place and space in which the communication occurs. It may be—and it is increasingly the case today—that language is mediated through digital networks. Online communication has become multimodal in virtually all platforms. At the same time, mobile devices have become indispensable digital companions, extending our perceptive and cognitive abilities. Advances in artificial intelligence are enabling tools that have considerable potential for language learning, as well as creating more complexity in the relationship between humans and the material world. In this column, we will be looking at changing perspectives on the role of place and space in language learning, as mobile, embedded, virtual, and reality-augmenting technologies play an ever-increasing role in our lives. Understanding that dynamic is aided by theories and frameworks such as 4E cognition and sociomaterialism, which posit closer connections between human cognition/language and the world around us

A Survey of Available Corpora For Building Data-Driven Dialogue Systems: The Journal Version

During the past decade, several areas of speech and language understanding have witnessed substantial breakthroughs from the use of data-driven models. In the area of dialogue systems, the trend is less obvious, and most practical systems are still built through significant engineering and expert knowledge. Nevertheless, several recent results suggest that data-driven approaches are feasible and quite promising. To facilitate research in this area, we have carried out a wide survey of publicly available datasets suitable for data-driven learning of dialogue systems. We discuss important characteristics of these datasets, how they can be used to learn diverse dialogue strategies, and their other potential uses. We also examine methods for transfer learning between datasets and the use of external knowledge. Finally, we discuss appropriate choice of evaluation metrics for the learning objective

深層学習に基づく感情会話分析に関する研究

Owning the capability to express specific emotions by a chatbot during a conversation is one of the key parts of artificial intelligence, which has an intuitive and quantifiable impact on the improvement of chatbot’s usability and user satisfaction. Enabling machines to emotion recognition in conversation is challenging, mainly because the information in human dialogue innately conveys emotions by long-term experience, abundant knowledge, context, and the intricate patterns between the affective states. Recently, many studies on neural emotional conversational models have been conducted. However, enabling the chatbot to control what kind of emotion to respond to upon its own characters in conversation is still underexplored. At this stage, people are no longer satisfied with using a dialogue system to solve specific tasks, and are more eager to achieve spiritual communication. In the chat process, if the robot can perceive the user's emotions and can accurately process them, it can greatly enrich the content of the dialogue and make the user empathize. In the process of emotional dialogue, our ultimate goal is to make the machine understand human emotions and give matching responses. Based on these two points, this thesis explores and in-depth emotion recognition in conversation task and emotional dialogue generation task. In the past few years, although considerable progress has been made in emotional research in dialogue, there are still some difficulties and challenges due to the complex nature of human emotions. The key contributions in this thesis are summarized as below: (1) Researchers have paid more attention to enhancing natural language models with knowledge graphs these days, since knowledge graph has gained a lot of systematic knowledge. A large number of studies had shown that the introduction of external commonsense knowledge is very helpful to improve the characteristic information. We address the task of emotion recognition in conversations using external knowledge to enhance semantics. In this work, we employ an external knowledge graph ATOMIC to extract the knowledge sources. We proposed KES model, a new framework that incorporates different elements of external knowledge and conversational semantic role labeling, where build upon them to learn interactions between interlocutors participating in a conversation. The conversation is a sequence of coherent and orderly discourses. For neural networks, the capture of long-range context information is a weakness. We adopt Transformer a structure composed of self-attention and feed forward neural network, instead of the traditional RNN model, aiming at capturing remote context information. We design a self-attention layer specialized for enhanced semantic text features with external commonsense knowledge. Then, two different networks composed of LSTM are responsible for tracking individual internal state and context external state. In addition, the proposed model has experimented on three datasets in emotion detection in conversation. The experimental results show that our model outperforms the state-of-the-art approaches on most of the tested datasets. (2) We proposed an emotional dialogue model based on Seq2Seq, which is improved from three aspects: model input, encoder structure, and decoder structure, so that the model can generate responses with rich emotions, diversity, and context. In terms of model input, emotional information and location information are added based on word vectors. In terms of the encoder, the proposed model first encodes the current input and sentence sentiment to generate a semantic vector, and additionally encodes the context and sentence sentiment to generate a context vector, adding contextual information while ensuring the independence of the current input. On the decoder side, attention is used to calculate the weights of the two semantic vectors separately and then decode, to fully integrate the local emotional semantic information and the global emotional semantic information. We used seven objective evaluation indicators to evaluate the model's generation results, context similarity, response diversity, and emotional response. Experimental results show that the model can generate diverse responses with rich sentiment, contextual associations

Vocal accommodation in human-computer interaction : modeling and integration into spoken dialogue systems

With the rapidly increasing usage of voice-activated devices worldwide, verbal communication with computers is steadily becoming more common. Although speech is the principal natural manner of human communication, it is still challenging for computers, and users had been growing accustomed to adjusting their speaking style for computers. Such adjustments occur naturally, and typically unconsciously, in humans during an exchange to control the social distance between the interlocutors and improve the conversation’s efficiency. This phenomenon is called accommodation and it occurs on various modalities in human communication, like hand gestures, facial expressions, eye gaze, lexical and grammatical choices, and others. Vocal accommodation deals with phonetic-level changes occurring in segmental and suprasegmental features. A decrease in the difference between the speakers’ feature realizations results in convergence, while an increasing distance leads to divergence. The lack of such mutual adjustments made naturally by humans in computers’ speech creates a gap between human-human and human-computer interactions. Moreover, voice-activated systems currently speak in exactly the same manner to all users, regardless of their speech characteristics or realizations of specific features. Detecting phonetic variations and generating adaptive speech output would enhance user personalization, offer more human-like communication, and ultimately should improve the overall interaction experience. Thus, investigating these aspects of accommodation will help to understand and improving human-computer interaction. This thesis provides a comprehensive overview of the required building blocks for a roadmap toward the integration of accommodation capabilities into spoken dialogue systems. These include conducting human-human and human-computer interaction experiments to examine the differences in vocal behaviors, approaches for modeling these empirical findings, methods for introducing phonetic variations in synthesized speech, and a way to combine all these components into an accommodative system. While each component is a wide research field by itself, they depend on each other and hence should be jointly considered. The overarching goal of this thesis is therefore not only to show how each of the aspects can be further developed, but also to demonstrate and motivate the connections between them. A special emphasis is put throughout the thesis on the importance of the temporal aspect of accommodation. Humans constantly change their speech over the course of a conversation. Therefore, accommodation processes should be treated as continuous, dynamic phenomena. Measuring differences in a few discrete points, e.g., beginning and end of an interaction, may leave many accommodation events undiscovered or overly smoothed. To justify the effort of introducing accommodation in computers, it should first be proven that humans even show any phonetic adjustments when talking to a computer as they do with a human being. As there is no definitive metric for measuring accommodation and evaluating its quality, it is important to empirically study humans productions to later use as references for possible behaviors. In this work, this investigation encapsulates different experimental configurations to achieve a better picture of accommodation effects. First, vocal accommodation was inspected where it naturally occurs, namely in spontaneous human-human conversations. For this purpose, a collection of real-world sales conversations, each with a different representative-prospect pair, was collected and analyzed. These conversations offer a glance into accommodation effects in authentic, unscripted interactions with the common goal of negotiating a deal on the one hand, but with the individual facet of each side of trying to get the best terms on the other hand. The conversations were analyzed using cross-correlation and time series techniques to capture the change dynamics over time. It was found that successful conversations are distinguishable from failed ones by multiple measures. Furthermore, the sales representative proved to be better at leading the vocal changes, i.e., making the prospect follow their speech styles rather than the other way around. They also showed a stronger tendency to take that lead at an earlier stage, all the more so in successful conversations. The fact that accommodation occurs more by trained speakers and improves their performances fits anecdotal best practices of sales experts, which are now also proven scientifically. Following these results, the next experiment came closer to the final goal of this work and investigated vocal accommodation effects in human-computer interaction. This was done via a shadowing experiment, which offers a controlled setting for examining phonetic variations. As spoken dialogue systems with such accommodation capabilities (like this work aims to achieve) do not exist yet, a simulated system was used to introduce these changes to the participants, who believed they help with the testing of a language learning tutoring system. After determining their preference concerning three segmental phonetic features, participants were listen-ing to either natural or synthesized voices of male and female speakers, which produced the participants’ dispreferred variation of the aforementioned features. Accommodation occurred in all cases, but the natural voices triggered stronger effects. Nevertheless, it can be concluded that participants were accommodating toward synthetic voices as well, which means that social mechanisms are applied in humans also when speaking with computer-based interlocutors. The shadowing paradigm was utilized also to test whether accommodation is a phenomenon associated only with speech or with other vocal productions as well. To that end, accommodation in the singing of familiar and novel music was examined. Interestingly, accommodation was found in both cases, though in different ways. While participants seemed to use the familiar piece merely as a reference for singing more accurately, the novel piece became the goal for complete replicate. For example, one difference was that mostly pitch corrections were introduced in the former case, while in the latter also key and rhythmic patterns were adopted. Some of those findings were expected and they show that people’s more salient features are also harder to modify using external auditory influence. Lastly, a multiparty experiment with spontaneous human-human-computer interactions was carried out to compare accommodation in human-directed and computer-directed speech. The participants solved tasks for which they needed to talk both with a confederate and with an agent. This allows a direct comparison of their speech based on the addressee within the same conversation, which has not been done so far. Results show that some participants’ vocal behavior changed similarly when talking to the confederate and the agent, while others’ speech varied only with the confederate. Further analysis found that the greatest factor for this difference was the order in which the participants talked with the interlocutors. Apparently, those who first talked to the agent alone saw it more as a social actor in the conversation, while those who interacted with it after talking to the confederate treated it more as a means to achieve a goal, and thus behaved differently with it. In the latter case, the variations in the human-directed speech were much more prominent. Differences were also found between the analyzed features, but the task type did not influence the degree of accommodation effects. The results of these experiments lead to the conclusion that vocal accommodation does occur in human-computer interactions, even if often to lesser degrees. With the question of whether people accommodate to computer-based interlocutors as well answered, the next step would be to describe accommodative behaviors in a computer-processable manner. Two approaches are proposed here: computational and statistical. The computational model aims to capture the presumed cognitive process associated with accommodation in humans. This comprises various steps, such as detecting the variable feature’s sound, adding instances of it to the feature’s mental memory, and determining how much the sound will change while taking into account both its current representation and the external input. Due to its sequential nature, this model was implemented as a pipeline. Each of the pipeline’s five steps corresponds to a specific part of the cognitive process and can have one or more parameters to control its output (e.g., the size of the feature’s memory or the accommodation pace). Using these parameters, precise accommodative behaviors can be crafted while applying expert knowledge to motivate the chosen parameter values. These advantages make this approach suitable for experimentation with pre-defined, deterministic behaviors where each step can be changed individually. Ultimately, this approach makes a system vocally responsive to users’ speech input. The second approach grants more evolved behaviors, by defining different core behaviors and adding non-deterministic variations on top of them. This resembles human behavioral patterns, as each person has a base way of accommodating (or not accommodating), which may arbitrarily change based on the specific circumstances. This approach offers a data-driven statistical way to extract accommodation behaviors from a given collection of interactions. First, the target feature’s values of each speaker in an interaction are converted into continuous interpolated lines by drawing one sample from the posterior distribution of a Gaussian process conditioned on the given values. Then, the gradients of these lines, which represent rates of mutual change, are used to defined discrete levels of change based on their distribution. Finally, each level is assigned a symbol, which ultimately creates a symbol sequence representation for each interaction. The sequences are clustered so that each cluster stands for a type of behavior. The sequences of a cluster can then be used to calculate n-gram probabilities that enable the generation of new sequences of the captured behavior. The specific output value is sampled from the range corresponding to the generated symbol. With this approach, accommodation behaviors are extracted directly from data, as opposed to manually crafting them. However, it is harder to describe what exactly these behaviors represent and motivate the use of one of them over the other. To bridge this gap between these two approaches, it is also discussed how they can be combined to benefit from the advantages of both. Furthermore, to generate more structured behaviors, a hierarchy of accommodation complexity levels is suggested here, from a direct adoption of users’ realizations, via specified responsiveness, and up to independent core behaviors with non-deterministic variational productions. Besides a way to track and represent vocal changes, an accommodative system also needs a text-to-speech component that is able to realize those changes in the system’s speech output. Speech synthesis models are typically trained once on data with certain characteristics and do not change afterward. This prevents such models from introducing any variation in specific sounds and other phonetic features. Two methods for directly modifying such features are explored here. The first is based on signal modifications applied to the output signal after it was generated by the system. The processing is done between the timestamps of the target features and uses pre-defined scripts that modify the signal to achieve the desired values. This method is more suitable for continuous features like vowel quality, especially in the case of subtle changes that do not necessarily lead to a categorical sound change. The second method aims to capture phonetic variations in the training data. To that end, a training corpus with phonemic representations is used, as opposed to the regular graphemic representations. This way, the model can learn more direct relations between phonemes and sound instead of surface forms and sound, which, depending on the language, might be more complex and depend on their surrounding letters. The target variations themselves don’t necessarily need to be explicitly present in the training data, all time the different sounds are naturally distinguishable. In generation time, the current target feature’s state determines the phoneme to use for generating the desired sound. This method is suitable for categorical changes, especially for contrasts that naturally exist in the language. While both methods have certain limitations, they provide a proof of concept for the idea that spoken dialogue systems may phonetically adapt their speech output in real-time and without re-training their text-to-speech models. To combine the behavior definitions and the speech manipulations, a system is required, which can connect these elements to create a complete accommodation capability. The architecture suggested here extends the standard spoken dialogue system with an additional module, which receives the transcribed speech signal from the speech recognition component without influencing the input to the language understanding component. While language the understanding component uses only textual transcription to determine the user’s intention, the added component process the raw signal along with its phonetic transcription. In this extended architecture, the accommodation model is activated in the added module and the information required for speech manipulation is sent to the text-to-speech component. However, the text-to-speech component now has two inputs, viz. the content of the system’s response coming from the language generation component and the states of the defined target features from the added component. An implementation of a web-based system with this architecture is introduced here, and its functionality is showcased by demonstrating how it can be used to conduct a shadowing experiment automatically. This has two main advantage: First, since the system recognizes the participants’ phonetic variations and automatically selects the appropriate variation to use in its response, the experimenter saves time and prevents manual annotation errors. The experimenter also automatically gains additional information, like exact timestamps of utterances, real-time visualization of the interlocutors’ productions, and the possibility to replay and analyze the interaction after the experiment is finished. The second advantage is scalability. Multiple instances of the system can run on a server and be accessed by multiple clients at the same time. This not only saves time and the logistics of bringing participants into a lab, but also allows running the experiment with different configurations (e.g., other parameter values or target features) in a controlled and reproducible way. This completes a full cycle from examining human behaviors to integrating accommodation capabilities. Though each part of it can undoubtedly be further investigated, the emphasis here is on how they depend and connect to each other. Measuring changes features without showing how they can be modeled or achieving flexible speech synthesis without considering the desired final output might not lead to the final goal of introducing accommodation capabilities into computers. Treating accommodation in human-computer interaction as one large process rather than isolated sub-problems lays the ground for more comprehensive and complete solutions in the future.Heutzutage wird die verbale Interaktion mit Computern immer gebräuchlicher, was der rasant wachsenden Anzahl von sprachaktivierten Geräten weltweit geschuldet ist. Allerdings stellt die computerseitige Handhabung gesprochener Sprache weiterhin eine große Herausforderung dar, obwohl sie die bevorzugte Art zwischenmenschlicher Kommunikation repräsentiert. Dieser Umstand führt auch dazu, dass Benutzer ihren Sprachstil an das jeweilige Gerät anpassen, um diese Handhabung zu erleichtern. Solche Anpassungen kommen in menschlicher gesprochener Sprache auch in der zwischenmenschlichen Kommunikation vor. Üblicherweise ereignen sie sich unbewusst und auf natürliche Weise während eines Gesprächs, etwa um die soziale Distanz zwischen den Gesprächsteilnehmern zu kontrollieren oder um die Effizienz des Gesprächs zu verbessern. Dieses Phänomen wird als Akkommodation bezeichnet und findet auf verschiedene Weise während menschlicher Kommunikation statt. Sie äußert sich zum Beispiel in der Gestik, Mimik, Blickrichtung oder aber auch in der Wortwahl und dem verwendeten Satzbau. Vokal- Akkommodation beschäftigt sich mit derartigen Anpassungen auf phonetischer Ebene, die sich in segmentalen und suprasegmentalen Merkmalen zeigen. Werden Ausprägungen dieser Merkmale bei den Gesprächsteilnehmern im Laufe des Gesprächs ähnlicher, spricht man von Konvergenz, vergrößern sich allerdings die Unterschiede, so wird dies als Divergenz bezeichnet. Dieser natürliche gegenseitige Anpassungsvorgang fehlt jedoch auf der Seite des Computers, was zu einer Lücke in der Mensch-Maschine-Interaktion führt. Darüber hinaus verwenden sprachaktivierte Systeme immer dieselbe Sprachausgabe und ignorieren folglich etwaige Unterschiede zum Sprachstil des momentanen Benutzers. Die Erkennung dieser phonetischen Abweichungen und die Erstellung von anpassungsfähiger Sprachausgabe würden zur Personalisierung dieser Systeme beitragen und könnten letztendlich die insgesamte Benutzererfahrung verbessern. Aus diesem Grund kann die Erforschung dieser Aspekte von Akkommodation helfen, Mensch-Maschine-Interaktion besser zu verstehen und weiterzuentwickeln. Die vorliegende Dissertation stellt einen umfassenden Überblick zu Bausteinen bereit, die nötig sind, um Akkommodationsfähigkeiten in Sprachdialogsysteme zu integrieren. In diesem Zusammenhang wurden auch interaktive Mensch-Mensch- und Mensch- Maschine-Experimente durchgeführt. In diesen Experimenten wurden Differenzen der vokalen Verhaltensweisen untersucht und Methoden erforscht, wie phonetische Abweichungen in synthetische Sprachausgabe integriert werden können. Um die erhaltenen Ergebnisse empirisch auswerten zu können, wurden hierbei auch verschiedene Modellierungsansätze erforscht. Fernerhin wurde der Frage nachgegangen, wie sich die betreffenden Komponenten kombinieren lassen, um ein Akkommodationssystem zu konstruieren. Jeder dieser Aspekte stellt für sich genommen bereits einen überaus breiten Forschungsbereich dar. Allerdings sind sie voneinander abhängig und sollten zusammen betrachtet werden. Aus diesem Grund liegt ein übergreifender Schwerpunkt dieser Dissertation darauf, nicht nur aufzuzeigen, wie sich diese Aspekte weiterentwickeln lassen, sondern auch zu motivieren, wie sie zusammenhängen. Ein weiterer Schwerpunkt dieser Arbeit befasst sich mit der zeitlichen Komponente des Akkommodationsprozesses, was auf der Beobachtung fußt, dass Menschen im Laufe eines Gesprächs ständig ihren Sprachstil ändern. Diese Beobachtung legt nahe, derartige Prozesse als kontinuierliche und dynamische Prozesse anzusehen. Fasst man jedoch diesen Prozess als diskret auf und betrachtet z.B. nur den Beginn und das Ende einer Interaktion, kann dies dazu führen, dass viele Akkommodationsereignisse unentdeckt bleiben oder übermäßig geglättet werden. Um die Entwicklung eines vokalen Akkommodationssystems zu rechtfertigen, muss zuerst bewiesen werden, dass Menschen bei der vokalen Interaktion mit einem Computer ein ähnliches Anpassungsverhalten zeigen wie bei der Interaktion mit einem Menschen. Da es keine eindeutig festgelegte Metrik für das Messen des Akkommodationsgrades und für die Evaluierung der Akkommodationsqualität gibt, ist es besonders wichtig, die Sprachproduktion von Menschen empirisch zu untersuchen, um sie als Referenz für mögliche Verhaltensweisen anzuwenden. In dieser Arbeit schließt diese Untersuchung verschiedene experimentelle Anordnungen ein, um einen besseren Überblick über Akkommodationseffekte zu erhalten. In einer ersten Studie wurde die vokale Akkommodation in einer Umgebung untersucht, in der sie natürlich vorkommt: in einem spontanen Mensch-Mensch Gespräch. Zu diesem Zweck wurde eine Sammlung von echten Verkaufsgesprächen gesammelt und analysiert, wobei in jedem dieser Gespräche ein anderes Handelsvertreter-Neukunde Paar teilgenommen hatte. Diese Gespräche verschaffen einen Einblick in Akkommodationseffekte während spontanen authentischen Interaktionen, wobei die Gesprächsteilnehmer zwei Ziele verfolgen: zum einen soll ein Geschäft verhandelt werden, zum anderen möchte aber jeder Teilnehmer für sich die besten Bedingungen aushandeln. Die Konversationen wurde durch das Kreuzkorrelation-Zeitreihen-Verfahren analysiert, um die dynamischen Änderungen im Zeitverlauf zu erfassen. Hierbei kam zum Vorschein, dass sich erfolgreiche Konversationen von fehlgeschlagenen Gesprächen deutlich unterscheiden lassen. Überdies wurde festgestellt, dass die Handelsvertreter die treibende Kraft von vokalen Änderungen sind, d.h. sie können die Neukunden eher dazu zu bringen, ihren Sprachstil anzupassen, als andersherum. Es wurde auch beobachtet, dass sie diese Akkommodation oft schon zu einem frühen Zeitpunkt auslösen, was besonders bei erfolgreichen Gesprächen beobachtet werden konnte. Dass diese Akkommodation stärker bei trainierten Sprechern ausgelöst wird, deckt sich mit den meist anekdotischen Empfehlungen von erfahrenen Handelsvertretern, die bisher nie wissenschaftlich nachgewiesen worden sind. Basierend auf diesen Ergebnissen beschäfti

Artificial intelligence applied to marketing management: Trends and projections according to specialists

Marketing Management is one of the areas that has been progressively integrating artificial intelligence systems, and the pace of the development of intelligent software that is very useful for marketing seems not to slow down. In fact, the growth and sophistication of technological systems promise to increase even more, which will inevitably affect operations as well as management and planning. In an attempt to assess and measure the expected impacts of AI on marketing departments in the short / medium term, a Delphi was carried out. Thereby, a panel of 21 marketing specialists (13 Portuguese and 8 international) was gathered, which was asked to evaluate on a Likert scale a series of statements, and to comment and debate among them. In this case it was a Real Time Delphi since the study was conducted using an online platform, which allowed all comments to be immediately available and visible to all participants. With this exploratory study, it was possible to conclude that the areas that are expected to be helped by intelligent systems to a greater extent – this is, the areas that will assist the automation of more operations - are customer recognition , market segmentation, sales forecasting and programmatic communication. On the other hand, the two most controversial statements among experts - thus risky to draw lessons - were statements regarding the autonomous operation of website adjustments and developments, as well as the adoption of intelligent systems to support strategic and strategic decision-making.A Gestão de Marketing é uma das áreas que tem vindo progressivamente a integrar sistemas de inteligência artificial, e a cadência do desenvolvimento de softwares inteligentes com grande utilidade para parece não abrandam. Na verdade, o crescimento e o grau de sofisticação dos sistemas tecnológicos prometem aumentar cada vez mais, o que promete afetar a vários níveis as operações e até a definição de estratégias de marketing e de gestão. Na tentativa de avaliar e medir os impactos da inteligência artificial nos departamentos de marketing no curto/médio prazo, procedeu-se à realização de um Delphi. Para isso reuniu-se um painel de 21 especialistas na área do marketing e da inteligência artificial (13 portugueses e 8 internacionais), ao qual foi colocada uma série de afirmações para que fossem avaliadas numa escala de Likert, comentadas e debatidas. Neste caso tratou-se de um Real Time Delphi uma vez que o estudo foi realizado recorrendo a uma plataforma online, o que permitiu que todos comentários ficassem imediatamente disponíveis e visíveis a todos os participantes. Com este estudo, de cariz marcadamente exploratório, concluiu-se que as áreas que se esperam vir a ser auxiliadas por sistemas inteligentes em maior medida – ou seja, as áreas que assistirão à automatização de um maior número de operações – são o reconhecimento do cliente, segmentação de mercado, previsão de vendas e comunicação programática. Por outro lado, os temas que mais controvérsia geraram entre os especialistas – sendo pouco seguro retirar ilações – referem-se à operação autónoma de ajustes e desenvolvimentos de websites, bem como à adoção de sistemas inteligentes para servirem de apoio à tomada de decisões estratégicas e de planeamento

Affordable Generative Agents

The emergence of large language models (LLMs) has significantly advanced the simulation of believable interactive agents. However, the substantial cost on maintaining the prolonged agent interactions poses challenge over the deployment of believable LLM-based agents. Therefore, in this paper, we develop Affordable Generative Agents (AGA), a framework for enabling the generation of believable and low-cost interactions on both agent-environment and inter-agents levels. Specifically, for agent-environment interactions, we substitute repetitive LLM inferences with learned policies; while for inter-agent interactions, we model the social relationships between agents and compress auxiliary dialogue information. Extensive experiments on multiple environments show the effectiveness and efficiency of our proposed framework. Also, we delve into the mechanisms of emergent believable behaviors lying in LLM agents, demonstrating that agents can only generate finite behaviors in fixed environments, based upon which, we understand ways to facilitate emergent interaction behaviors. Our code is publicly available at: \url{https://github.com/AffordableGenerativeAgents/Affordable-Generative-Agents}