Searching for superspreaders of information in real-world social media

A number of predictors have been suggested to detect the most influential spreaders of information in online social media across various domains such as Twitter or Facebook. In particular, degree, PageRank, k-core and other centralities have been adopted to rank the spreading capability of users in information dissemination media. So far, validation of the proposed predictors has been done by simulating the spreading dynamics rather than following real information flow in social networks. Consequently, only model-dependent contradictory results have been achieved so far for the best predictor. Here, we address this issue directly. We search for influential spreaders by following the real spreading dynamics in a wide range of networks. We find that the widely-used degree and PageRank fail in ranking users' influence. We find that the best spreaders are consistently located in the k-core across dissimilar social platforms such as Twitter, Facebook, Livejournal and scientific publishing in the American Physical Society. Furthermore, when the complete global network structure is unavailable, we find that the sum of the nearest neighbors' degree is a reliable local proxy for user's influence. Our analysis provides practical instructions for optimal design of strategies for "viral" information dissemination in relevant applications.Comment: 12 pages, 7 figure

Human-Centric Cyber Social Computing Model for Hot-Event Detection and Propagation

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.Microblogging networks have gained popularity in recent years as a platform enabling expressions of human emotions, through which users can conveniently produce contents on public events, breaking news, and/or products. Subsequently, microblogging networks generate massive amounts of data that carry opinions and mass sentiment on various topics. Herein, microblogging is regarded as a useful platform for detecting and propagating new hot events. It is also a useful channel for identifying high-quality posts, popular topics, key interests, and high-influence users. The existence of noisy data in the traditional social media data streams enforces to focus on human-centric computing. This paper proposes a human-centric social computing (HCSC) model for hot-event detection and propagation in microblogging networks. In the proposed HCSC model, all posts and users are preprocessed through hypertext induced topic search (HITS) for determining high-quality subsets of the users, topics, and posts. Then, a latent Dirichlet allocation (LDA)-based multiprototype user topic detection method is used for identifying users with high influence in the network. Furthermore, an influence maximization is used for final determination of influential users based on the user subsets. Finally, the users mined by influence maximization process are generated as the influential user sets for specific topics. Experimental results prove the superiority of our HCSC model against similar models of hot-event detection and information propagation

Identifying influential spreaders and efficiently estimating infection numbers in epidemic models: a walk counting approach

We introduce a new method to efficiently approximate the number of infections resulting from a given initially-infected node in a network of susceptible individuals. Our approach is based on counting the number of possible infection walks of various lengths to each other node in the network. We analytically study the properties of our method, in particular demonstrating different forms for SIS and SIR disease spreading (e.g. under the SIR model our method counts self-avoiding walks). In comparison to existing methods to infer the spreading efficiency of different nodes in the network (based on degree, k-shell decomposition analysis and different centrality measures), our method directly considers the spreading process and, as such, is unique in providing estimation of actual numbers of infections. Crucially, in simulating infections on various real-world networks with the SIR model, we show that our walks-based method improves the inference of effectiveness of nodes over a wide range of infection rates compared to existing methods. We also analyse the trade-off between estimate accuracy and computational cost, showing that the better accuracy here can still be obtained at a comparable computational cost to other methods.Comment: 6 page

Network-based ranking in social systems: three challenges

Ranking algorithms are pervasive in our increasingly digitized societies, with important real-world applications including recommender systems, search engines, and influencer marketing practices. From a network science perspective, network-based ranking algorithms solve fundamental problems related to the identification of vital nodes for the stability and dynamics of a complex system. Despite the ubiquitous and successful applications of these algorithms, we argue that our understanding of their performance and their applications to real-world problems face three fundamental challenges: (i) Rankings might be biased by various factors; (2) their effectiveness might be limited to specific problems; and (3) agents' decisions driven by rankings might result in potentially vicious feedback mechanisms and unhealthy systemic consequences. Methods rooted in network science and agent-based modeling can help us to understand and overcome these challenges.Comment: Perspective article. 9 pages, 3 figure

Identifying influencers from sampled social networks

Identifying influencers who can spread information to many other individuals from a social network is a fundamental research task in the network science research field. Several measures for identifying influencers have been proposed, and the effectiveness of these influence measures has been evaluated for the case where the complete social network structure is known. However, it is difficult in practice to obtain the complete structure of a social network because of missing data, false data, or node/link sampling from the social network. In this paper, we investigate the effects of node sampling from a social network on the effectiveness of influence measures at identifying influencers. Our experimental results show that the negative effect of biased sampling, such as sample edge count, on the identification of influencers is generally small. For social media networks, we can identify influencers whose influence is comparable with that of those identified from the complete social networks by sampling only 10%–30% of the networks. Moreover, our results also suggest the possible benefit of network sampling in the identification of influencers. Our results show that, for some networks, nodes with higher influence can be discovered from sampled social networks than from complete social networks

Event detection and user interest discovering in social media data streams

Social media plays an increasingly important role in people’s life. Microblogging is a form of social media which allows people to share and disseminate real-life events. Broadcasting events in microblogging networks can be an effective method of creating awareness, divulging important information and so on. However, many existing approaches at dissecting the information content primarily discuss the event detection model and ignore the user interest which can be discovered during event evolution. This leads to difficulty in tracking the most important events as they evolve including identifying the influential spreaders. There is further complication given that the influential spreaders interests will also change during event evolution. The influential spreaders play a key role in event evolution and this has been largely ignored in traditional event detection methods. To this end, we propose a user-interest model based event evolution model, named the HEE (Hot Event Evolution) model. This model not only considers the user interest distribution, but also uses the short text data in the social network to model the posts and the recommend methods to discovering the user interests. This can resolve the problem of data sparsity, as exemplified by many existing event detection methods, and improve the accuracy of event detection. A hot event automatic filtering algorithm is initially applied to remove the influence of general events, improving the quality and efficiency of mining the event. Then an automatic topic clustering algorithm is applied to arrange the short texts into clusters with similar topics. An improved user-interest model is proposed to combine the short texts of each cluster into a long text document simplifying the determination of the overall topic in relation to the interest distribution of each user during the evolution of important events. Finally a novel cosine measure based event similarity detection method is used to assess correlation between events thereby detecting the process of event evolution. The experimental results on a real Twitter dataset demonstrate the efficiency and accuracy of our proposed model for both event detection and user interest discovery during the evolution of hot events.N/

A Network Science perspective of Graph Convolutional Networks: A survey

The mining and exploitation of graph structural information have been the focal points in the study of complex networks. Traditional structural measures in Network Science focus on the analysis and modelling of complex networks from the perspective of network structure, such as the centrality measures, the clustering coefficient, and motifs and graphlets, and they have become basic tools for studying and understanding graphs. In comparison, graph neural networks, especially graph convolutional networks (GCNs), are particularly effective at integrating node features into graph structures via neighbourhood aggregation and message passing, and have been shown to significantly improve the performances in a variety of learning tasks. These two classes of methods are, however, typically treated separately with limited references to each other. In this work, aiming to establish relationships between them, we provide a network science perspective of GCNs. Our novel taxonomy classifies GCNs from three structural information angles, i.e., the layer-wise message aggregation scope, the message content, and the overall learning scope. Moreover, as a prerequisite for reviewing GCNs via a network science perspective, we also summarise traditional structural measures and propose a new taxonomy for them. Finally and most importantly, we draw connections between traditional structural approaches and graph convolutional networks, and discuss potential directions for future research