Creating a better product experience in organic cereal packaging design

Organic foods have been in great demand lately, and more and more people tend to buy them to enjoy their healthy benefits. However, packages of organic food are not distinguishable from those of conventional food as a unique identity of the food that contains higher values. In grocery stores, most organic foods are placed with conventional foods together on shelves and present little attractions to consumers. As a result, they are often overlooked by organic food buyers due to designs similar to those of conventional food packages. Therefore, it is necessary to redesign organic food packages and explore design elements that can help the enhance product experience of organic foods. With that purpose, the current study focuses on an exploration of both materials and designs in organic cereal packaging design and tries to add emotional and sensory elements to the design by applying different materials, color palettes, and imagery styles. The study adopts Kansei Engineering methodology, a method that incorporates people\u27s sensory and emotional responses into product design and services, in the design of new prototypes of organic cereal packages; the methodology is also used to measure people\u27s sensory and emotional responses to those prototypes through a list of Kansei words that are related to people\u27s sensory and psychological feelings. Results of the study indicate that different physical materials used in packaging elicited different sensory and emotional responses from study participants, and color variations in packaging also led to differences in participants\u27 emotional and sensory responses to organic food prototypes. However, different virtual materials and imagery styles (computer mockups) used in virtual packages didn\u27t produce a significant difference in eliciting emotional and sensory responses from the participants

Introduction to cosmetology: Color seasons and palettes

This is a step-by-step cosmetology handbook with instructions and techniques employed by professional makeup artists to transform a woman from average to gorgeous

The Evolution of American “Historic Color Palettes”

“Historic Color Palette” is a group of paint colors that are supposed to have a historic connection to architecture. This thesis is a look at how these color palettes came into existence and how they have developed over time. The concept of linking certain color groups to particular time-periods and places is an intriguing one. It first emerged in the United States as a descriptor of historic colors discovered at Colonial Williamsburg. With time the palettes have extended beyond the Colonial period and now include even the mid-century modern. These palettes have grown over time to become a popular means of creating visual connections to the past. But what do these colors represent? This thesis was initially undertaken to explore where “historic color palettes” came from and to examine the evolution of the special color collections that form the American “Historic Color Palettes.” Representing specific regions and time-periods in history, the “historic color palette” is an important means of telling the story of the nation. For this research, a number of “historic color palettes” were selected as case-studies. These were not limited to palettes being produced commercially, and also included lesser-known palettes, which have made significant contributions to the development of respective areas. The research process entailed the study of historic paint brochures and early paint advertisements, along with archival research and interviews with people working in the development of the historic palettes. Advances in architectural paint research techniques and methodologies in the twentieth century have made it possible to identify many of the original colors that were used in different periods of the American history. The study and examination of these palettes led to the discovery that the “historic color palette” has not always been developed using evidence found in and on historic buildings. It has evolved as an amalgam of scientific paint analysis, historical research and imagination. It has also played a variety of roles primarily as a sales tool, educational model and proponent of historic preservation. The findings from this research however raise important questions of authenticity of the “historic color palette” and its effect as a tool promoting historic preservation in the United States

Leveraging brand image in the cosmetics market : how premium brands create the illusion of luxury

The luxury business model is in its own league when compared to other more common types of business models. It allows for several benefits for companies that apply it, one of these benefits being boosted brand image. The purpose of this thesis is to show how non-luxury companies can use this business model and successfully adapt it in a way that boosts brand image, specifically for the market of cosmetics. While the idea that adopting this business model outside of luxury companies is not new, choosing a specific market such as cosmetics and analyzing how exactly this sort of leverage can be achieved had yet to be developed, meaning that its practical value was unproven. A qualitative approach was taken relying on a multiple case study of three premium cosmetics brands, Natasha Denona, NARS Cosmetics and Fenty Beauty, who are considered to be main players in the market and successful. Through this research, I found that these three brands leverage brand image through the application of the luxury business model, using distinct pricing strategies and communicating in a way that allows them to create the illusion of luxury.O modelo de negócio do mercado de luxo diferencia-se inteiramente de outros modelos de negócio mais comuns. Aplicá-lo permite um leque de diversos benefícios para as empresas que o fazem, um desses benfícios sendo imagem de marca impulsionada. O objetivo desta tese é de demonstrar como empresas que não são de luxo conseguem utilizar o modelo de negócio de luxo e adaptá-lo com sucesso de forma a melhorar a imagem de marca, com foco específico no mercado de cosméticos. O conceito de empresas não-luxo adaptarem o modelo de negócio de luxo não é novo, contudo, escolher um mercado específico, neste caso cosméticos, e analizar como conseguem melhorar imagem de marca ainda não tinha sido desenvolvido, ou seja, o valor prático desta estratégia permanecia não comprovado. Foi feita uma análise qualitativa utilizando um estudo de casos múltiplos das marcas Natasha Denona, NARS Cosmetics e Fenty Beauty, empresas estas que são consideradas de grande renome e sucesso no mercado em questão. Através deste estudo, chego à conclusão que estas três marcas melhoram imagem de marca através da utilização do modelo de negócio de luxo, adoptando estratégias de pricing e communicação que os leva a criar a ilusão de luxo

The Influence of color on purchasing decisions related to product design

Designers, especially students studying to be designers, are not always aware of how important color is to the success of a product. Color choice is paramount and can affect the way consumers react to and ultimately choose whether to purchase a particular product. Their decisions may be based not only on the actual color of the product but also on the colors used in the packaging. This thesis focuses on the importance of color in design and demonstrates that color must be successfully integrated into the design process to ensure product success. In order to test this thesis, I designed a survey to determine the shopping habits and the influence of color in the choices made by men and women of various age groups. The overall results are expressed in a series of posters which will be beneficial to design students as well as seasoned designers. Prior to their participation, people who contributed to the thesis survey were unaware how much color affected their shopping and preferences for particular items. In general, survey results indicate that quality is not something that would ever be sacrificed for the perfect color and the item needs to function or fit well in order to be considered for purchase by the consumer. But beyond these considerations, color is a critical factor in choosing products. The posters accompanying this thesis highlight the responses and are of use to designers, particularly students, in understanding how consumers react to color

Colormoo: An Algorithmic Approach to Generating Color Palettes

Selecting one color can be done with relative ease, but this task becomes more difficult with each subsequent color. Colormoo is an online tool aimed at solving this problem. We implement three algorithms for generating color palettes based off of a starting color. Data is collected for each palette that is generated. Our analysis reveals two of the algorithms are preferred, but under different circumstances. Furthermore, we find that users prefer palettes containing colors that are compatible, but not too similar. With refined heuristics, we believe these techniques can be extended and applied beyond the field of graphic design alone

Color Psychology and Graphic Design Applications

Color filters humanity’s perception of the world and alters people’s relationship with their surroundings. It influences human perception, preference, and psychology throughout the lifespan. Color preferences appear in infants as young as three months old, and typically change with age. Some responses to color may be innate, and some may be learned from nature or culture. Cool hues are relaxants, and are generally preferred over their more arousing warm counterparts. Color is a subtle but pervasively influential element in graphic design. It permeates graphic representations in packaging, advertising, and branding. Slight variations in color can advance or devastate design effectiveness and have massive economic implications for companies and products. Whether audiences are conscious or unconscious of color’s impact, its hypnotic potential makes it a worthy asset for any visual communicator. The researcher conducted a study to determine the point, if any, at which the joint effects of brightness and saturation cause a viewer to prefer a yellow color to a blue color

Exploring the role of graphic design in enhancing the brand identity and menu designs of restaurants: a case study approach

This Thesis examines the important role of graphic design in improving restaurant branding and menu design using a case study approach. The aim is to explore how effective graphic design strategies can help create a strong brand presence and compelling menu design in the restaurant industry. It includes two design projects: the development of the visual identity for an ice cream restaurant and a salad restaurant. The effectiveness of these graphic design interventions in increasing awareness, attracting customers, and conveying brand personality is analyzed and discussed. The findings provide valuable insight into the world of restaurant branding and the impact of well-executed graphic design on creating a successful business identity

Visual Anxiolytics: developing theory and design guidelines for abstract affective visualizations aimed at alleviating episodes of anxiety

Visual Anxiolytics is a novel term proposed to describe affective visualizations of which affective quality is predetermined and designed to alleviate anxiety and anxious pathology. This thesis presents ground theory and visual guidelines to inform the design of screen-based interfaces to give users aspects of a restorative and anxiolytic environment at a time when attention restoration is least likely and anxiety highly probable; during sedentary screen-time. Visual Anxiolytics are introduced as an affective layer of the interface capable of communicating affect through aesthetic, abstract, ambient emotion visualizations existing in the periphery of the screen and users’ vision. Their theory is brought into the field of Visual Communication Design from a number of disciplines; primarily Affective Computing, Human-Computer Interaction, Psychology, and Neuroscience. Visual Anxiolytics attempt to alleviate anxiety through restoration of attentional cognitive resources by rendering the digital environment restorative and by elicitation of positive emotions through affect communication. Design guidelines analyse and describe properties of anxiolytic affective visual attributes color, shape, motion, and visual depth, as well as compositional characteristics of Visual Anxiolytics. Potential implications for future research in emotion visualization and affect communication are discussed