Understanding the beliefs and intentions in search and purchase functions in an e-commerce web site

10.1109/TEM.2008.922641IEEE Transactions on Engineering Management561106-114IEEM

Factors that Influence Recruitment and Retention

The project is to test and research the main factors that influence recruitment and retention with a focus on the company Sherwin-Williams. Specifically, this paper explores peer-reviewed articles that report on recruitment and retention findings from experts and everyday practitioners within human resources management and the retail industry. Major influences on turnover highlighted in this report include methods of pursuing talent, brand awareness and its effects on recruiting millennials and generation Z, compensation and benefits and their ability to attract and retain talent, and the integral component of job satisfaction and its role in employee and management retention. In addition, information regarding Sherwin-Williams has also been researched, including a deeper look into the firm\u27s strengths, weaknesses, opportunities, and threats to provide useful information on how the position of the firm also influences its ability to acquire and retain talent

The impact of content marketing on attitudes and purchase intentions of online shoppers : the case of videos & tutorials and user-generated content

This thesis was written as part of a Double-Degree Masters program in Management, with focus in Marketing. Aligned with the nature of the degree, this study aims to be a useful tool for managers and marketers, which conduct business online. This thesis is a study of Content Marketing in the content of online commercial product pages. Its aim is to understand how to use content marketing to drive conversion, by understanding consumer attitudes and purchase intention towards content. A in-depth study of existing theories and exploratory primary research was developed in other to attain these objectives. The exploratory research was characterized by a survey experiment with online consumers. Participants were exposed to stimuli of content marketing tested according to their attitudes and purchase intention. The focus was to understand the impact of two different content marketing tactics—User-generated content and Videos & Tutorials—on attitudes and purchase intentions and how they interact with content complexity. The results indicate that content marketing in commercial product pages is relevant in driving consumer attitudes and purchase intentions. Consumers are not motivated by a specific content marketing tactic, unless that content has a certain level of complexity. In that case, User-Generated Content becomes a relevant tactic in product pages, however VT is not

Alumni Magazine Summer 2001

https://digitalcommons.whitworth.edu/alumnimagazine/1394/thumbnail.jp

The Experiences of Middle School Teachers with Integration of Digital Media into the Curriculum

Middle school teachers at a school district integrated digital media into the math and literacy curriculum by using programs such as Success Maker and Reading 180 in the classroom. Teachers received training on best practices for integrating digital media in their teaching. No research had been conducted to examine the experiences of these middle school teachers with the integration of digital media into the curriculum. The purpose of this qualitative case study was to address that gap. The research questions focused on teachers\u27 outlooks on digital media as a teaching tool and the instructional strategies they used. The conceptual framework of this study was based on Bandura\u27s social cognitive theory because students may achieve higher levels of academic achievement through the integration of digital media into the curriculum. Purposeful sampling was used to select 6 urban public regular middle schools teachers who taught either math or language arts and had integrated digital media into the curriculum. Face-to-face interviews were conducted. Archival documents on the school district\u27s digital media use were also examined. Data were analyzed using thematic analysis. The findings revealed strategies that literacy and math teachers used to individualize instruction, make instruction relevant to students, and integrate digital media throughout their lessons on a daily basis. Study findings may offer insight on instructional strategies that middle school math and literacy teachers may use to integrate digital media into the curriculum. Such knowledge may help students at this school pass standardized tests and graduate

Feasibility Study Youth Work Funding Review: Phase 1, Feasibility Study Report

This report presents the findings from the first phase of a review of youth work funding in Wales carried out on behalf of the Welsh Government, Youth Engagement Branch (WGYEB). The work of the Interim Youth Work Board (IYWB) provides the background to this research. In 2018 the Board was tasked with developing recommendations aimed at achieving a sustainable delivery model for youth work in Wales, and these have provided the impetus for this research. The fourth of its 14 recommendations was to undertake an independent review into the sufficiency, transparency, accountability and effectiveness of funding and expenditure on youth work services across the Welsh Government, local authorities, and voluntary organisations, to assess the effective delivery of outcomes and impact for young people