Using sentiment analysis in tourism research: A systematic, bibliometric, and integrative review

Purpose: Sentiment analysis is built from the information provided through text (reviews) to help understand the social sentiment toward their brand, product, or service. The main purpose of this paper is to draw an overview of the topics and the use of the sentiment analysis approach in tourism research. Methods: The study is a bibliometric analysis (VOSviewer), with a systematic and integrative review. The search occurred in March 2021 (Scopus) applying the search terms "sentiment analysis" and "tourism" in the title, abstract, or keywords, resulting in a final sample of 111 papers. Results: This analysis pointed out that China (35) and the United States (24) are the leading countries studying sentiment analysis with tourism. The first paper using sentiment analysis was published in 2012; there is a growing interest in this topic, presenting qualitative and quantitative approaches. The main results present four clusters to understand this subject. Cluster 1 discusses sentiment analysis and its application in tourism research, searching how online reviews can impact decision-making. Cluster 2 examines the resources used to make sentiment analysis, such as social media. Cluster 3 argues about methodological approaches in sentiment analysis and tourism, such as deep learning and sentiment classification, to understand the user-generated content. Cluster 4 highlights questions relating to the internet and tourism. Implications: The use of sentiment analysis in tourism research shows that government and entrepreneurship can draw and enhance communication strategies, reduce cost, and time, and mainly contribute to the decision-making process and understand consumer behavior

Profiling clients in the tourism sector using fuzzy linguistic models based on 2-tuples

This work has been funded by the Spanish State Research Agency through the project PID2019-103880RB-I00 / AEI / 10.13039/501100011033.Customer segmentation is a key piece of a company's business strategy. This paper presents a segmentation of the online users of tourism platforms through the recency, frequency and helpfulness of the users. 2-tuples model is applied to these variables to be more precise without loss of information. In addition, the functionality of the proposal made by the authors is verified through a use case in which TripAdvisor opinioners are segmented in reference to the experience lived in hotels and tourist accommodation.Spanish Government PID2019-103880RB-I00 / AEI / 10.13039/50110001103

Argumentation dialogues in web-based GDSS: an approach using machine learning techniques

Tese de doutoramento em InformaticsA tomada de decisão está presente no dia a dia de qualquer pessoa, mesmo que muitas vezes ela não tenha consciência disso. As decisões podem estar relacionadas com problemas quotidianos, ou podem estar relacionadas com questões mais complexas, como é o caso das questões organizacionais. Normalmente, no contexto organizacional, as decisões são tomadas em grupo. Os Sistemas de Apoio à Decisão em Grupo têm sido estudados ao longo das últimas décadas com o objetivo de melhorar o apoio prestado aos decisores nas mais diversas situações e/ou problemas a resolver. Existem duas abordagens principais à implementação de Sistemas de Apoio à Decisão em Grupo: a abordagem clássica, baseada na agregação matemática das preferências dos diferentes elementos do grupo e as abordagens baseadas na negociação automática (e.g. Teoria dos Jogos, Argumentação, entre outras). Os atuais Sistemas de Apoio à Decisão em Grupo baseados em argumentação podem gerar uma enorme quantidade de dados. O objetivo deste trabalho de investigação é estudar e desenvolver modelos utilizando técnicas de aprendizagem automática para extrair conhecimento dos diálogos argumentativos realizados pelos decisores, mais concretamente, pretende-se criar modelos para analisar, classificar e processar esses dados, potencializando a geração de novo conhecimento que será utilizado tanto por agentes inteligentes, como por decisiores reais. Promovendo desta forma a obtenção de consenso entre os membros do grupo. Com base no estudo da literatura e nos desafios em aberto neste domínio, formulou-se a seguinte hipótese de investigação - É possível usar técnicas de aprendizagem automática para apoiar diálogos argumentativos em Sistemas de Apoio à Decisão em Grupo baseados na web. No âmbito dos trabalhos desenvolvidos, foram aplicados algoritmos de classificação supervisionados a um conjunto de dados contendo argumentos extraídos de debates online, criando um classificador de frases argumentativas que pode classificar automaticamente (A favor/Contra) frases argumentativas trocadas no contexto da tomada de decisão. Foi desenvolvido um modelo de clustering dinâmico para organizar as conversas com base nos argumentos utilizados. Além disso, foi proposto um Sistema de Apoio à Decisão em Grupo baseado na web que possibilita apoiar grupos de decisores independentemente de sua localização geográfica. O sistema permite a criação de problemas multicritério e a configuração das preferências, intenções e interesses de cada decisor. Este sistema de apoio à decisão baseado na web inclui os dashboards de relatórios inteligentes que são gerados através dos resultados dos trabalhos alcançados pelos modelos anteriores já referidos. A concretização de cada um dos objetivos permitiu validar as questões de investigação identificadas e assim responder positivamente à hipótese definida.Decision-making is present in anyone’s daily life, even if they are often unaware of it. Decisions can be related to everyday problems, or they can be related to more complex issues, such as organizational issues. Normally, in the organizational context, decisions are made in groups. Group Decision Support Systems have been studied over the past decades with the aim of improving the support provided to decision-makers in the most diverse situations and/or problems to be solved. There are two main approaches to implementing Group Decision Support Systems: the classical approach, based on the mathematical aggregation of the preferences of the different elements of the group, and the approaches based on automatic negotiation (e.g. Game Theory, Argumentation, among others). Current argumentation-based Group Decision Support Systems can generate an enormous amount of data. The objective of this research work is to study and develop models using automatic learning techniques to extract knowledge from argumentative dialogues carried out by decision-makers, more specifically, it is intended to create models to analyze, classify and process these data, enhancing the generation of new knowledge that will be used both by intelligent agents and by real decision-makers. Promoting in this way the achievement of consensus among the members of the group. Based on the literature study and the open challenges in this domain, the following research hypothesis was formulated - It is possible to use machine learning techniques to support argumentative dialogues in web-based Group Decision Support Systems. As part of the work developed, supervised classification algorithms were applied to a data set containing arguments extracted from online debates, creating an argumentative sentence classifier that can automatically classify (For/Against) argumentative sentences exchanged in the context of decision-making. A dynamic clustering model was developed to organize conversations based on the arguments used. In addition, a web-based Group Decision Support System was proposed that makes it possible to support groups of decision-makers regardless of their geographic location. The system allows the creation of multicriteria problems and the configuration of preferences, intentions, and interests of each decision-maker. This web-based decision support system includes dashboards of intelligent reports that are generated through the results of the work achieved by the previous models already mentioned. The achievement of each objective allowed validation of the identified research questions and thus responded positively to the defined hypothesis.I also thank to Fundação para a Ciência e a Tecnologia, for the Ph.D. grant funding with the reference: SFRH/BD/137150/2018

Exploring customer satisfaction in cold chain logistics using a text mining approach

PurposeWith the fierce competition in the cold chain logistics market, achieving and maintaining excellent customer satisfaction is the key to an enterprise's ability to stand out. This research aims to determine the factors that affect customer satisfaction in cold chain logistics, which helps cold chain logistics enterprises identify the main aspects of the problem. Further, the suggestions are provided for cold chain logistics enterprises to improve customer satisfaction.Design/methodology/approachThis research uses the text mining approach, including topic modeling and sentiment analysis, to analyze the information implicit in customer-generated reviews. First, latent Dirichlet allocation (LDA) model is used to identify the topics that customers focus on. Furthermore, to explore the sentiment polarity of different topics, bi-directional long short-term memory (Bi-LSTM), a type of deep learning model, is adopted to quantify the sentiment score. Last, regression analysis is performed to identify the significant factors that affect positive, neutral and negative sentiment.FindingsThe results show that eight topics that customer focus are determined, namely, speed, price, cold chain transportation, package, quality, error handling, service staff and logistics information. Among them, speed, price, transportation and product quality significantly affect customer positive sentiment, and error handling and service staff are significant factors affecting customer neutral and negative sentiment, respectively.Research limitations/implicationsThe data of the customer-generated reviews in this research are in Chinese. In the future, multi-lingual research can be conducted to obtain more comprehensive insights.Originality/valuePrior studies on customer satisfaction in cold chain logistics predominantly used questionnaire method, and the disadvantage of which is that interviewees may fill out the questionnaire arbitrarily, which leads to inaccurate data. For this reason, it is more scientific to discover customer satisfaction from real behavioral data. In response, customer-generated reviews that reflect true emotions are used as the data source for this research.<br/