First--order continuous models of opinion formation

We study certain nonlinear continuous models of opinion formation derived from a kinetic description involving exchange of opinion between individual agents. These models imply that the only possible final opinions are the extremal ones, and are similar to models of pure drift in magnetization. Both analytical and numerical methods allow to recover the final distribution of opinion between the two extremal ones.Comment: 17 pages, 4 figure

The undecided have the key: Interaction-driven opinion dynamics in a three state model

The effects of interpersonal interactions on individual's agreements result in a social aggregation process which is reflected in the formation of collective states, as for instance, groups of individuals with a similar opinion about a given issue. This field, which has been a longstanding concern of sociologists and psychologists, has been extended into an area of experimental social psychology, and even has attracted the attention of physicists and mathematicians. In this article, we present a novel model of opinion formation in which agents may either have a strict preference for a choice, or be undecided. The opinion shift emerges during interpersonal communications, as a consequence of a cumulative process of conviction for one of the two extremes opinions through repeated interactions. There are two main ingredients which play key roles in determining the steady state: the initial fraction of undecided agents and the conviction's sensitivity in each interaction. As a function of these two parameters, the model presents a wide range of possible solutions, as for instance, consensus of each opinion, bi-polarisation or convergence of undecided individuals. We found that a minimum fraction of undecided agents is crucial not only for reaching consensus of a given opinion, but also to determine a dominant opinion in a polarised situation. In order to gain a deeper comprehension of the dynamics, we also present the theoretical master equations of the model.Comment: 21 pages, 6 figure

Kinetic description of optimal control problems and applications to opinion consensus

In this paper an optimal control problem for a large system of interacting agents is considered using a kinetic perspective. As a prototype model we analyze a microscopic model of opinion formation under constraints. For this problem a Boltzmann-type equation based on a model predictive control formulation is introduced and discussed. In particular, the receding horizon strategy permits to embed the minimization of suitable cost functional into binary particle interactions. The corresponding Fokker-Planck asymptotic limit is also derived and explicit expressions of stationary solutions are given. Several numerical results showing the robustness of the present approach are finally reported.Comment: 25 pages, 18 figure

Opinion modeling on social media and marketing aspects

We introduce and discuss kinetic models of opinion formation on social networks in which the distribution function depends on both the opinion and the connectivity of the agents. The opinion formation model is subsequently coupled with a kinetic model describing the spreading of popularity of a product on the web through a social network. Numerical experiments on the underlying kinetic models show a good qualitative agreement with some measured trends of hashtags on social media websites and illustrate how companies can take advantage of the network structure to obtain at best the advertisement of their products

Modelling opinion formation by means of kinetic equations

In this chapter, we review some mechanisms of opinion dynamics that can be modelled by kinetic equations. Beside the sociological phenomenon of compromise, naturally linked to collisional operators of Boltzmann kind, many other aspects, already mentioned in the sociophysical literature or no, can enter in this framework. While describing some contributions appeared in the literature, we enlighten some mathematical tools of kinetic theory that can be useful in the context of sociophysics