1,966 research outputs found
Influence Maximization Meets Efficiency and Effectiveness: A Hop-Based Approach
Influence Maximization is an extensively-studied problem that targets at
selecting a set of initial seed nodes in the Online Social Networks (OSNs) to
spread the influence as widely as possible. However, it remains an open
challenge to design fast and accurate algorithms to find solutions in
large-scale OSNs. Prior Monte-Carlo-simulation-based methods are slow and not
scalable, while other heuristic algorithms do not have any theoretical
guarantee and they have been shown to produce poor solutions for quite some
cases. In this paper, we propose hop-based algorithms that can easily scale to
millions of nodes and billions of edges. Unlike previous heuristics, our
proposed hop-based approaches can provide certain theoretical guarantees.
Experimental evaluations with real OSN datasets demonstrate the efficiency and
effectiveness of our algorithms.Comment: Extended version of the conference paper at ASONAM 2017, 11 page
A reliability-based approach for influence maximization using the evidence theory
The influence maximization is the problem of finding a set of social network
users, called influencers, that can trigger a large cascade of propagation.
Influencers are very beneficial to make a marketing campaign goes viral through
social networks for example. In this paper, we propose an influence measure
that combines many influence indicators. Besides, we consider the reliability
of each influence indicator and we present a distance-based process that allows
to estimate the reliability of each indicator. The proposed measure is defined
under the framework of the theory of belief functions. Furthermore, the
reliability-based influence measure is used with an influence maximization
model to select a set of users that are able to maximize the influence in the
network. Finally, we present a set of experiments on a dataset collected from
Twitter. These experiments show the performance of the proposed solution in
detecting social influencers with good quality.Comment: 14 pages, 8 figures, DaWak 2017 conferenc
Collective Influence of Multiple Spreaders Evaluated by Tracing Real Information Flow in Large-Scale Social Networks
Identifying the most influential spreaders that maximize information flow is
a central question in network theory. Recently, a scalable method called
"Collective Influence (CI)" has been put forward through collective influence
maximization. In contrast to heuristic methods evaluating nodes' significance
separately, CI method inspects the collective influence of multiple spreaders.
Despite that CI applies to the influence maximization problem in percolation
model, it is still important to examine its efficacy in realistic information
spreading. Here, we examine real-world information flow in various social and
scientific platforms including American Physical Society, Facebook, Twitter and
LiveJournal. Since empirical data cannot be directly mapped to ideal
multi-source spreading, we leverage the behavioral patterns of users extracted
from data to construct "virtual" information spreading processes. Our results
demonstrate that the set of spreaders selected by CI can induce larger scale of
information propagation. Moreover, local measures as the number of connections
or citations are not necessarily the deterministic factors of nodes' importance
in realistic information spreading. This result has significance for rankings
scientists in scientific networks like the APS, where the commonly used number
of citations can be a poor indicator of the collective influence of authors in
the community.Comment: 11 pages, 4 figure
Theories for influencer identification in complex networks
In social and biological systems, the structural heterogeneity of interaction
networks gives rise to the emergence of a small set of influential nodes, or
influencers, in a series of dynamical processes. Although much smaller than the
entire network, these influencers were observed to be able to shape the
collective dynamics of large populations in different contexts. As such, the
successful identification of influencers should have profound implications in
various real-world spreading dynamics such as viral marketing, epidemic
outbreaks and cascading failure. In this chapter, we first summarize the
centrality-based approach in finding single influencers in complex networks,
and then discuss the more complicated problem of locating multiple influencers
from a collective point of view. Progress rooted in collective influence
theory, belief-propagation and computer science will be presented. Finally, we
present some applications of influencer identification in diverse real-world
systems, including online social platforms, scientific publication, brain
networks and socioeconomic systems.Comment: 24 pages, 6 figure
Adaptive Submodular Influence Maximization with Myopic Feedback
This paper examines the problem of adaptive influence maximization in social
networks. As adaptive decision making is a time-critical task, a realistic
feedback model has been considered, called myopic. In this direction, we
propose the myopic adaptive greedy policy that is guaranteed to provide a (1 -
1/e)-approximation of the optimal policy under a variant of the independent
cascade diffusion model. This strategy maximizes an alternative utility
function that has been proven to be adaptive monotone and adaptive submodular.
The proposed utility function considers the cumulative number of active nodes
through the time, instead of the total number of the active nodes at the end of
the diffusion. Our empirical analysis on real-world social networks reveals the
benefits of the proposed myopic strategy, validating our theoretical results.Comment: Accepted by IEEE/ACM International Conference Advances in Social
Networks Analysis and Mining (ASONAM), 201
COMMUNITY DETECTION AND INFLUENCE MAXIMIZATION IN ONLINE SOCIAL NETWORKS
The detecting and clustering of data and users into communities on the social web are important and complex issues in order to develop smart marketing models in changing and evolving social ecosystems. These marketing models are created by individual decision to purchase a product and are influenced by friends and acquaintances. This leads to novel marketing models, which view users as members of online social network communities, rather than the traditional view of marketing to individuals. This thesis starts by examining models that detect communities in online social networks. Then an enhanced approach to detect community which clusters similar nodes together is suggested. Social relationships play an important role in determining user behavior. For example, a user might purchase a product that his/her friend recently bought. Such a phenomenon is called social influence and is used to study how far the action of one user can affect the behaviors of others. Then an original metric used to compute the influential power of social network users based on logs of common actions in order to infer a probabilistic influence propagation model. Finally, a combined community detection algorithm and suggested influence propagation approach reveals a new influence maximization model by identifying and using the most influential users within their communities. In doing so, we employed a fuzzy logic based technique to determine the key users who drive this influence in their communities and diffuse a certain behavior. This original approach contrasts with previous influence propagation models, which did not use similarity opportunities among members of communities to maximize influence propagation. The performance results show that the model activates a higher number of overall nodes in contemporary social networks, starting from a smaller set of key users, as compared to existing landmark approaches which influence fewer nodes, yet employ a larger set of key users
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