Fashion Industry

Fashion is a lot more than providing an answer to primary needs. It is a way of communication, of distinction, of proclaiming a unique taste and expressing the belonging to a group. Sometimes to an exclusive group. Currently, the fashion industry is moving towards hyperspace, to a multidimensional world that is springing from the integration of smart textiles and wearable technologies. It is far beyond aesthetics. New properties of smart textiles let designers experiment with astonishing forms and expressions. There are also surprising contrasts and challenges: a new life for natural fibers, sustainable fabrics and dyeing techniques, rediscovered by eco-fashion, and "artificial apparel," made of wearable electronic components. How is this revolution affecting the strategies of the fashion industry

Design Imitation in the Fashion Industry

The paper deals with the imitation of fashion products, an issue that attracts considerable interest in practice. Copying of fashion originals is a major concern of designers and, in particular, their financial backers. Fashion firms are having a hard time fighting imitations, but legal sanctions are not easily implemented in this industry. We study an alternative strategy that has been used by designers. Instead of fighting the imitators in the courtroom, designers fight them in the market. The designer markets her products in separate markets, typically a high class market in which the products are sold in exclusive stores at high prices. Customers in this market seek exclusivity and their utility diminishes when seeing an increasing number of copies around. Their perception of the brand tend to dilute which poses a serious threat to a fashion company. The second market is a middle class market in which there are many more buyers, and the fashion firm competes directly with the imitators in this market. This market can be used to practise price discrimination, to sell off left-over inventories, and to get a spin-off from the design. The paper models the decision problems of the fashion firm and the imitators as a two-period game in which firms make pricing decisions and decisions on when to introduce their products in the markets. In addition, the fashion firm decides how much efforts to spend to increase its brand image in the two markets.

Volume 4.0: Centre for Sustainable Fashion: Green Collar Graduates for the Fashion Industry

UK Higher Education Institutes (HEIs) play a unique and important role in the education of ‘green collar’ fashion graduates, to equip them with the tools to create a more sustainable fashion industry. Focusing on the links between employability and sustainability, this research will examine the needs and expectations of fashion industry employers in relation to education in sustainability within fashion related courses. It is intended that the results of this research will provide HEI courses with the information needed to develop curriculum on fashion related courses, as well as informing curriculum development on other art and design courses. Phase one of the research focused on an online survey aimed at fashion led businesses within the UK. The results of this survey facilitated the identification of key themes for the telephone interviews of key fashion industry members, which followed as part of phase two. The survey results and notes from the telephone interviews can be found in the appendices one and two

The celebrity factory: new modes of fashion entrepreneurship

The aim of the paper is to analyze the contribution of celebrity culture to the re-shaping of the fashion industry, distancing from an oppositional view while embracing a systemic one, where celebrity is considered a fundamental engine of the contemporary cultural production of fashion and a global consumerist culture. The scope of our paper tries to overcome the endorsement point of view to address the relationship between celebrity and fashion as a two-way relationship which is re-wiring the fashion industry. The paper will explore the multiple manifestations of the so-called celebrity brand labels, from Kim Kardashian to Victoria Beckham

An Analysis of the Expectations of Old Dominion University Students Enrolled in the Fashion Industry Course

Through the analysis of student expectations of the Fashion Industry course, the following goals will be answered: 1. Determine student expectations before taking the Fashion Industry course; 2. Determine student learning outcomes after taking the Fashion Industry course; 3. Determine if there was a change in expectations verses the learning outcomes of taking the Fashion Industry course; 4. Compare the attitudes that existed before taking the Fashion Industry course to those developed by completing the Fashion Industry course; 5. Determine whether the Fashion Industry course was effective compared to student expectations and learning outcomes

Copyright for Couture

Fashion design in America has never been covered by the extensive intellectual property (IP) protections afforded to other categories of creative works or to the art in other countries. As a result, America has become a safe haven for design pirates. Piracy disproportionately harms young designers who do not have established trademarks for their brands and must rely purely on creativity to propel their designs into the market. H.R. 2511 is a bill that aims to extend copyright protection to fashion designs, albeit narrowly. Compared with previous proposals to extend effective IP protection to fashion design, H.R. 2511 is more of a sui generis protection aimed at the particularities of the fashion industry. It was the result of intensive negotiations between parties of conflicting interests, and has been tailored to address specific yet ubiquitous problems in the fashion industry

A Cognitive and Social Psychological Perspective on the Demand for Fashion

The fashion industry is an important global industry. In 2012, in Britain it generated more than £48 billion annually and employs more than 600,000 people. Whether or not we consider ourselves fashionable or interested in fashion, we all clothe ourselves in items we have bought or have chosen to wear. Individuals in developed countries tend to buy more fashion items than they need and many have bought items that remain unworn. The fashion industry depends on demand for new ideas and products which allow individuals to perceive themselves as socially or economically superior or simply different. From a psychological perspective, this is in conflict with the well understood desire to conform. The psychological underpinnings of the demand for fashion are complex and have been neglected in research. This paper considers the cognitive and social psychological roles of decision making in the demand for fashion

Influencer Marketing Strategies And The Use Of Ai Technology In Enhancing Brand Awareness: A Case Study In The Fashion Industry

This article explores the intricate dynamics of the fashion industry, focusing on PT. SRB Depot Tj. Pura. The study investigates the direct and indirect effects of Influencer Marketing and AI Technology on the Fashion Industry and Enhancing Brand. Through a comprehensive path analysis, the research reveals that Influencer Marketing significantly influences both the Fashion Industry and Brand Enhancement, both directly and indirectly through the Fashion Industry. These findings underscore the influential role of influencer-driven strategies in shaping consumer perceptions and fostering positive brand associations. However, the analysis does not provide statistically significant evidence for the direct or indirect impact of AI Technology on the Fashion Industry or Brand Enhancement within the observed context. The results emphasize the nuanced nature of these relationships, highlighting the pivotal role of the Fashion Industry as a mediator in the influence of Influencer Marketing on Brand Enhancement. This research contributes valuable insights for businesses, suggesting that strategic investments in influencer marketing can play a significant role in shaping brand perceptions within the dynamic landscape of the fashion industry. Keywords: Marketing Strategies, AI Technology, Enhancing Brand Awareness, Fashion Industr

Let\u27s Clean Up Fashion 2009- The State of Pay Behind the UK High Street

The report provides detailed information on brands and retailers in the UK market, looking at the wages paid to garment workers that support the fashion industry. It also discusses the Asia Floor Wage Proposal and its predicted effect on the global market and garment workers everywhere

Fashion and desire in an ecologically sustainable world

The popularity of sustainability has encroached on the fashion industry and as such, there are currently an increasing number of fashion designers and brands who profit from the sales of “sustainable fashion.” The fashion industry capitalises upon its ability to create new, desirable trends that equally as expeditiously become undesirable. Is an industry whose sole purpose is to create products which consumers desire for a meagre ration of time (before disposing of and purchasing the next emerging trend) ever capable of being truly sustainable? And more so, what fundamental social structures hold consumers hostage to an industry which hegemonically disempowers them through creating a clever and deceptive guise of ‘pseudo-empowerment’