Demographic analysis of Chinese gamblers’ perceptions of e-marketing mix elements adopted by online casinos

The Internet explosion has revolutionized numerous industries, making online shopping and auctions into profitable business sectors. An increasingly important market sector is the casino industry. The profile and popularity of gambling on an internet casino is evolving rapidly, with the online gambling business seeing significant growth in Europe, Asia and South America. In China, there are twice as many online gamblers as there are Internet shoppers. In this study, the Chinese gamblers’ perceptions of e-marketing mix elements offered by online casinos will be analyzed. The purpose is : i) to investigate the popular e-marketing tools supported by existing online casinos; ii) to evaluate the demographic effect on Chinese gamblers’ perceptions of e-marketing mix elements. The results can provide a market reference for investors in online casinos

Consumer self-service technology adoption in multiple service industries in Saudi Arabia

The current convergence of information and communication technology (ICT) is found to be creating new opportunities. Business organizations are leveraging this technology in response to the need for greater business integration, flexibility, and agility. One of the technologies that have been utilized quite aggressively by firms is the Self-Service Technologies (SST). Although the proclaimed benefits of SSTs are enormous, few institutions which have adopted the SST have achieved its intended objectives. Even thought the use of the SSTs in the service settings within the developed economies has attained an increasing level of acceptance by consumers, little is known about the consumer‟s adoption in the Arab world, particularly in Saudi Arabia which is still lack of research in this area. Therefore, the main aim of this thesis is to explore the SST adoption in multiple sectors in Saudi Arabia as well as the usage of all types of SST. The main focus of this thesis, is to explore the consumers‟ adoption of the SSTs through the users‟ seek values. The users‟ seek values construct is a new construct proposed in this study to complement the Technology Acceptance Model (TAM) framework. The research model composes of four variables: the antecedents of users‟ seek values; the users‟ seek values; the customers‟ intention to use the SST; and the customers‟ adoption of the SST. Using a mall-intercept technique, a sample of 400 respondents was collected in three major cities in Saudi Arabia. The hypothesis was tested using Structural Equation Modeling (SEM). The results showed that, for the antecedent factors, demographic profiles and personality traits were found to influence the users‟ seek values. In addition, users‟ seek values were found to mediate the relationship between the consumers‟ characteristics and their intention to use the SST. In addition, the intention to use the SST also mediates the relationship between users‟ seek values and the SST adoption. Finally, the direct positive relationship between customers‟ intention and adoption was also confirmed. The research concluded with a discussion on the management implications as well as the recommendations and the future research that need to be carried out

The influence of social media on online consumer purchase intention

Social media have generated a huge buzz in today’s world. Internationally, Internet users now spend more than four and a half hours per week on social networking sites, the more time they spend on email. They cause a paradigm shift in how people interact and connect with each other and how they express and share ideas, and even on how they engage with products, brands and organizations. It is only popular among younger generations not so done middle and the older generation who get touched by the wave of social media. Initially, social media were used for the purpose of socializing where user able to connect with their friends and relatives. Later on, it developed widely as the tool of professional marketing to increase brand awareness among consumers which relatively cost effective. The world of digital communication creates many ways to promote the brand awareness and with the help of social media, it becomes the fastest way to reach consumer’s knowledge since consumer are almost always online and participating varieties of online activities. In additional, social media has become a dominant online platform of consumer knowledge of their online shopping activities. The purpose of this study to examine the influences of social media network on consumers ‘purchasing decision through available social commerce in Malaysia

Factors Influencing Foreign Students' Choice of Institution (UUM)- Internet Marketing and Web Search Behavior

It is important that Higher Education Institutions recognized themselves as contributing in the service industry to meet with the increasing demand of their stakeholders. In competing globally, Malaysian institutions are becoming popular destination for overseas studies. This study attempted to empirically identify the relationship between internet marketing and foreign students’ web search behaviour towards their choice of institution.The study involved foreign students who were studying at Universiti Utara Malaysia(Northern Malaysian University). A total number of 288 valid responses were collected through questionnaire-based survey method representing a total of 96.97 per cent response rate. Hypotheses testing method were employed, and self-administered questionnaire with five-point Likert scale was used to collect the data. Data were analyzed through Pearson correlation and multiple regressions analysis. The results were there is a positive relationship between internet marketing and web search behaviour with foreign students’ choice of institution (UUM), hence hypotheses are accepted. Regression analysis indicated that web search behaviour explained more variance in foreign students’ choice of institution at r=0.477, p<0.01 in comparison to internet marketing. Practical implications, recommendations and future research were offered in this study

Comparison of websites and mobile applications for e-learning

Information and communication technology (ICT) applied in the field of education is diverse in nature, and it is progressing continually. Advances in the development of smart phones in terms of both software and hardware capabilities have been considerable, and have provided new opportunities for e-learning. It can be argued that a key goal of companies is to produce applications that are productive, and more importantly, user friendly in nature so that they can deliver the best user experience to their customers. This paper reports on an investigation of user preferences when using an e-learning application designed to meet the needs of e-learners. Data was collected to gather evidence of their preferences with respect to both web and mobile applications. This study is part of a large research project, which aim to investigate the potential of e-learning within higher education using multiple e-learning applications. This paper undertakes the first phase of this research project. In the first phase, two user groups with a relatively similar age group (21-30 years) were asked to experiment the use of two different interfaces: one of a mobile application and the second of a web application. Both applications include information that aim to support international students. The information provided was based on one of the universities located in the USA. The information was obtained from the international office, which included facilities available, directions, events and workshops, important contacts, etc. Feedback on the use of both mobile and web applications was gathered using semi-structured interviews. Four interviews were conducted with two participants from each of the user groups within this study. The results indicate that both background and experience of using ICT applications highly influenced how both (web and mobile) applications were perceived. The analysis show that type of information and its representation play an important role in determining its efficiency and usefulness for the user. This study draws an important insight into the future of both web and mobile applications within the higher education environment. The next phase following this study aims to examine the results gathered in this study on a wider audience. This study provides an important foundation towards support understanding potentials and limitations for both web and mobile applications

Boosting the Intention to Purchase Online: An analysis of e-service quality among customers

This study intends to investigate the impact of e-service quality on Malaysian customers' propensity to make online purchase. Data collection was performed by distributing questionnaires to online shoppers in Klang Valley, Malaysia by employing purposive sampling technique. A total of 212 questionnaires were usable for data analysis by using PLS-SEM method. According to the findings, the likelihood to purchase online was positively impacted by all the e-service quality dimensions namely trust, shopping enjoyment, website design, and privacy. This study also discusses the practical implications and put forward several recommendations to be considered by future researchers. Keywords: E-Service Quality; Purchase Intention; Online Retailers; PLS-SEM eISSN: 2398-4287 © 2023. The Authors. Published for AMER &amp; cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), and cE-Bs (Centre for Environment-Behaviour Studies), College of Built Environment, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v8i24.467

Online Shopping: Perceptions Of Greek Consumers

The sharp increase of Internet usage has transformed the way goods are bought and sold. Widely available online information about products and pricing has transferred many consumers from traditional to online stores. The scope of this paper is to examine the perceptions of Greek adopters and non-adopters of online shopping in terms of demographic profile, consumers’ expectations of online stores, advantages and problems related to online purchases. Additionally, the reasons for using or avoiding online shopping, as well as, the types of preferred products were studied. The findings of this paper are useful in explaining consumers’ online buying behaviour. The empirical results provide important managerial implications and set the basis for further research on this field

AMODEL OF INTERNET SHOPPER BEHAVIOR, A CROSS SECTOR ANALYSIS

This research aims to enhance our knowledge of Internet purchase behavior by proposing a new model which draws from three disciplines: consumer behavior, decision analysis and IS. A research methodology has been designed to capture the dynamic process that Internet shoppers follow when they are engaged in a shopping experience and the influences of their interactions with the environment on their behavior. Data from an Internet panel data provider, video recording sessions and questionnaires will be collected to capture the purchase behavior process and establish the contextual factors and the possibilities of cross-channel behavior in the three different sectors of banking, groceries and mobile phones. The proposed model will be revised based on the results of our study. The theoretical and empirical results will inform the three literatures of this study. Companies will also be able to devise winning strategies by better understanding their consumers’ Internet shopping behavior

An investigation of online customer experience: understanding the drivers and consequences of a positive online customer experience in the e-retailing context

The Henley Centre for Customer Management views the development of our understanding of online customer behaviour as a strategically important component of a retailer’s performance. It has previously studied the drivers of online customer experience (OCE). This report continues this work and develops our understanding of OCE by investigating both the antecedent (pre-conditions) and consequences of a positive OCE. The study builds a model of OCE that views it as being composed of two experiential states: the cognitive (thinking/rational part of the customer) and the emotional (the feelings of the customer). The model contains a series of 10 antecedent conditions that influence the cognitive and emotional states. Three outcome variables are linked to OCE. These are the customer behaviours that result from a positive OCE and include Satisfaction, Trust and Repurchase Intention. The model is developed from previous HCCM studies and current thinking in marketing and customer management literature and incorporates 18 hypothesised relationships. The study uses a quantitative approach and collects data from online customers across the world but predominantly drawn from the UK and the US. The output includes the development of an online questionnaire to identify OCE and the validation of both this research instrument and the OCE model. The OCE model is broadly supported by the data analysis with 13 of the 18 hypotheses being significant. Managerial implications are provided to e-retailers that include insights into the role of control and empowerment for online customers; the growing importance of the ability for\ud online customers to customise their own web pages; and the importance of contact and connection with other customers within the online retail community. The relationship between satisfaction and re-purchase intention and the role of trust to reduce feelings of vulnerability are also explored

Evaluation of e-banking dimensions by Greek customers

The use of electronic banking is increased rapidly worldwide. However, the percentage of Greek e-banking users, even if it has increased, is still very low. The adoption of e-banking depends on some factors which are connected with the services that the banks offer and the satisfaction from these factors influences, the overall satisfaction. The aim of this study was the exploration of the perception of Greek e-banking users about the factors affecting the satisfaction from the use of e-banking and moreover the influence of their experiences in the perception’s formation. In order to achieve the aims of this study a research was realized, using a structured questionnaire, in 354 users of e-banking. The results show that Greek customers are quite satisfied from the e-banking dimensions and moreover the dimensions that mostly affect the overall satisfaction are “trust” and “convenience/ usefulness”.peer-reviewe