From post-consumption experience evaluation to online generated content and intensification

En el contexto de los museos, el presente trabajo analiza hasta qué punto la evaluación de la experiencia in situ (satisfacción y valor percibido) que realizan los visitantes refuerza sus comportamientos online a corto plazo (consultar y generar contenido online). Sobre la base de la teoría del equilibrio y de la teoría del nivel óptimo de estimulación, proponemos la existencia de un efecto de la evaluación de la experiencia que adoptará forma de U invertida sobre la intensificación y forma de U sobre la intención de generar contenido online después de la visita. Los resultados indican que la satisfacción fomenta la intención de consumir más contenido, mientras que la percepción de haber alcanzado el máximo valor lo limita (efecto U invertida). Por otro lado, si bien la satisfacción y la percepción de una visita rentable motivan a los visitantes a publicar comentarios, las malas experiencias en los museos no tienen ningún impacto en la generación de contenido online.In the context of museums, this paper analyses to what extent visitor evaluation of the in situ experience (satisfaction and perceived value) drives their short-term online behaviours (visiting online content and generating content in online sites). On the basis of the balance theory and on the optimal stimulation level theory, it proposes that the evaluation of the experience has an inverted U-effect on visit intensification while a U-effect on the intention to generate content after the visit. Findings indicate that satisfaction fosters the intention to consume further content, while the perception of having gained the maximum value limits it (inverted U-effect). On the other hand, while satisfaction and the perception of a profitable visit motivate visitors to post online comments, poor experiences in museums have no impact on the generation of online content

Destination Image on the DMO's Platforms: Official Website and Social Media

Tourists usually configure and develop ideas about possible destinations based on information previously gathered from both social media and the official web of the destination management organization (DMO). In spite of the relevance of said information sources, there have not been many studies evaluating how these different sources influence the destination image. This research proposes a model intended to explain the image creation process of a destination taking into account both the DMO’s online platforms and the perceived psychological distance. The proposed model is tested with an empirical study including a questionnaire which collects data from 264 participants. The validity of the model is reviewed through PLS analysis. Results show that the psychological distance does not influence the overall destination image. In addition, the overall destination image can be estimated to a larger extent when tourists approach social media as their main source of information. Implications and conclusions are discussed.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

The role of effective communication and trustworthiness in determining guests’ loyalty

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.This study investigates the role of trustworthiness and effective communication in the development of guests’ loyalty within the hotel sector. We propose and test a conceptual model that differentiates between two types of loyalty: attitudinal and behavioral. As hotels can control and manage how they communicate their desired characteristics to guests, we posit effective communication and a hotel’s trustworthiness as the key concepts in building loyalty. This study reports on the findings of a study based on 322 hotel guests. Data were analyzed using structural equation modeling. The results reveal that implementing effective communication methods leads to a trustworthy image, which in turn has a positive impact on attitudinal and behavioral loyalty. This research provides hotel managers with strategic directions for cultivating guest loyalty

The Image of Taiwan as a Travel Destination: Perspectives from Mainland China

This study presents the perceived and projected image of Taiwan as a travel destination from perspectives from Mainland China. The perceived image of Taiwan was examined by interviewing 28 Mainland Chinese; the projected image of Taiwan was investigated by analyzing articles in China's most popular travel magazines. The different types of images of Taiwan among visitors, nonvisitors, and travel magazines were compared. The projected image changed notably after the opening of Taiwan's tourism to travelers from Mainland China. The results of this study could help destination marketing organizations to assess their marketing strategies for the Mainland Chinese travel market

Impacts of WeChat on Millennials’ Perceptions and Consumption Behaviors in the Hotel Industry

Social media, known as interactive Web 2.0 Internet-based applications, has deeply changed and reformed interpersonal communication and business operation with the wide spread of Internet and the development of technology. In the past few years, since mobile apps are becoming more and more popular, the access of social media is not limited to tablet computers only, but is also available for almost all kinds of smart phone devices, such as iPhone, Android, Symbian and so on. The function of social media is not confined to real- time message transmission or information sharing any more. It has expanded to a widely range of features, such as online purchase and payment, e-commerce business, and service for different types of social events. Social media plays an increasingly important role in daily personal life as well as in business activities. People are not merely considered as social media users, but also the component of social media itself. As a result, it is very crucial for people to realize the importance and impacts of social media, especially for those business operators. WeChat (Weixin in Chinses, literally “micro message”) is a cross-platform instant text and voice messaging communication service for multiple mobile devices, developed by Tecent in China, first released in the January of 2011. It is claimed to provide “the new way to connect” and create “a way of life”. It is free to download, install and register, and support all kinds of smart phone platforms with multiple language versions, such as Chinese, English, Japanese, French, and Spanish. WeChat provides its users different ways to communicate and interact with friends innovatively through instant text messaging, hold-to-talk voice messaging, group messaging, lively video sharing, location sharing, money transferring, and contact information sharing. Among all the WeChat users, Millennials is the majority. With the growing-up of Millennials, they are becoming more and more powerful and important to the society and will be the next target segmentation for most of the industries in the very near future. Especially for the hotel industry, the industry that urges to attract Millennials patrons for further substantial development, how to attract Millennials is becoming a critical issue for those hotel operators

Conjoining the Concepts of Visitor Attitude and Place Image to Better Understand Casino Patrons\u27 Behavioral Intentions

The importance of visitor attitude and place image in understanding individual’s visit behavioral intention has both been emphasized in tourism literature. However, the two concepts seem to have been amalgamated; their distinctive and interactive roles are rarely discussed. To fill this gap, this study investigated visitor attitude from two different aspects in the context of casino gaming – one’s generic attitude versus specific attitude. A conjoined conceptual model based on the theories of planned behavior and place image is developed and empirically tested in the context of casinos in Central Indiana. The results indicate that ‘generic attitude,’ ‘specific attitude’ and ‘cognitive image’ all play significant and distinctive roles in the process of formulating visitor’s behavioral intention. The theoretical and practical implications of this study are discussed

The effects of travelling reasons on social media resources and tourist expectations

Esta investigación tiene como objetivo examinar la relación de las fuentes del contenido generado por el usuario (UGC) en las redes sociales, que proviene generalmente de fuentes de lazos fuertes y fuentes de lazos débiles, en la generación de expectativas turísticas sobre los recursos básicos y los recursos o factores de apoyo de los destinos. También se analiza el efecto moderador de las razones para viajar en la relación de las fuentes UGC y las expectativas turísticas. Para esta investigación, se recogieron 375 encuestas. Los resultados señalan que las razones o motivos del viaje son un factor importante a considerar en la generación de las expectativas turísticas, y en nuestro caso, el UGC que provenía de las fuentes de lazos débiles influyen de manera significativa en la generación de expectativas del turista cuando viaja por motivos de trabajo.This research aims to examine the relationship of user generated content (UGC) sources in social media which is provided by strong-tie sources and weak-tie sources on tourist expectations on core resources and factor supporting of the destinations, and also analyze the moderate effect of the reasons of travelling on the relationship of UGC sources and tourist expectations. 375 samples were collected. The results demonstrate that travelling reasons is an important factor to consider about the origin of tourist expectations. The UGC that was provided by weak-tie source has influence on tourist expectations when they travel with business reason

Examining the trip experience on competitive advantage creation in tourism

Researchers thanked for the support by Directorate of Research and Community Service. Directorate General of Strengthening Research and Development. Ministry of Research, Technology, and Higher Education of Indonesia for the funding in year 2019.Purpose: This study aims to examine the trip experience on competitive advantage creation in Indonesia tourism. Trip experience includes transportation, accommodation, tour guide, and tourism activities. Design/Methodology/Approach: The research population consists of all international tourists who visited Indonesia through Soekarno Hatta International Airport (Jakarta) and Ngurah Rai International Airport (Bali). The questionnaire was constructed in English and translated into Arabic and Mandarin. Convenience sampling techniques were used to collect data. Out of 500 questionnaires distributed, only 415 were valid and used for analysis. Partial Least Square by SMART-PLS 3.0 software was used for data analysis. Findings: Result shows that transportation, accommodation and tourist activities are positively significant factors on tourist loyalty and mediated by tourist satisfaction. Whereas, tour guides have positively but not significant influence on tourist loyalty and mediated by tourist satisfaction. Practical implications: The study provides a practical implication which requires a close relationship of state governments and tourism companies in order to have good cooperative and coordination to competitive advantage creation. Originality/Value: As this study is based on recent studies on tourism destination in competitive advantage creation it brings a new insight of analyzing the two cities of highest tourists visits in order to understand the condition of overall Indonesian tourism.peer-reviewe