Estimating the Monetary Value of Information Privacy in the Context of SNS

The dramatic growth of SNS has created a myriad of information privacy. To achieve our objective, first, this study estimates the monetary value of information privacy by using the CVM. Second, it is estimated how the monetary value of information privacy would change according to demographic information, SNS usage cycle information, the Characteristics of SNS users, and the SNS features. As a result, sensitive SNS users for information privacy have following characteristics: 30s, higher education, less Monthly Expenditure or far more monthly expenditure, lower SNS use ability, more number of followers, little event experiences, shorter SNS experience, higher account open limit level and privacy invasion experiences. Also, the total WTA mean is $28/number. The monetary value of information privacy according to SNS features have the following characteristics. Those who use private SNS, the value of Profile, Location information, and the purpose of Sharing and Friendship are more important

Determinants of eWOM on hospitality CSR issues. In Facebook we trust?

Social media has emerged asa powerfuland successfultooltodisseminate information relating to corporate social responsibility (CSR) in different industries, including the hospitality context. Similarly, the media plays a major role in the domain of CSR since news media materializes corporate goals regarding CSR issues. However, no prior studies have explored the main factors that influence electronic word of mouth (eWOM) on CSR issues covered by the media through social media. This research incorporates the characteristics of information (specific) and individuals? informational predisposition (general) into an integrative model to examine the key predictors of intention to share and comment on negative CSR news covered by a specific media outlet on a particular social networking site (SNS): Facebook. To empirically test the proposed model, 208 Facebook users were surveyed in Spain. The results show that information value, Facebook trust and self-disclosure have a positive impact on eWOM intentions. It also confirmed that source credibility has a positive impact on information value. However, neither significant relationship was found between Facebook trust and privacy concerns, nor between this variable and intentions to share and comment. Finally, theoretical conclusions, managerial implications, and limitations are discussed

Exploring Satisfaction with and Trust in Social Networking Sites through the Lens of Fan Pages: Uncertainty Reduction and General Systems Theory Perspective

The purpose of this study is to examine social networking sites (SNS) users’ overall satisfaction with and trust in SNS, as related to their activities of visiting fan pages. We employ two theories—uncertainty reduction theory (URT) and general systems theory (GST)—to examine antecedents affecting overall satisfaction with and trust in SNS. Using a web-based survey, we analyzed 200 SNS users who follow at least one company’s fan page, and utilized seemingly unrelated regression (SUR) models to empirically test our hypotheses. Our findings indicate that uncertainty reduction strategies supported by URT are significantly associated with perceived usefulness of companies’ posts in their fan pages. In turn, perceived usefulness of those posts promotes more visits to the fan page. Finally, users’ perceived usefulness of fan page posts eventually accounts for the overall satisfaction with and trust in SNS. The implications and limitations are discussed at the end of this study

Social media research in the context of emerging markets: an analysis of extant literature from information systems perspective

YesPurpose: Despite the potential of social media in emerging markets (EMs), only few studies published in high quality information systems (IS) journals that have addressed issues related to social media in the context of EMs. This study aims to analyse existing research related to social media published in high quality IS journals for exploring initial research trends, emerging themes, limitations and future research directions in the context of emerging markets. Design/methodology/approach: This study conducted systematic review of 22 articles on social media, which were published in the “Senior Scholars Basket of IS Journals and Information Systems Frontiers” from 1997 to 2017. Manual literature search approach (i.e. screening through table of contents of each journal) was employed to identify relevant articles. The content of relevant articles was systematically analysed and synthesised along with keyword analysis to understand research trends on social media related issues in the emerging markets context. Findings: The study identified four major themes from existing research on the social media in the context of emerging markets, namely: 1) Social media frameworks; 2) Social media and consumers; 3) Social media and organisations; and 4) Social media and society with majority of the studies focusing on consumers. Single Subject was found as the major limitation with studies analysed focusing on single platform/country/domain hindering the generalizability whereas including new exogenous variable to improve the validity of existing studies emerged as main future research direction. Originality/value: This study conducted literature review on social media in EMs, which has not been undertaken yet. Moreover, it employed manual search (an effort and time intensive approach) to overcome the shortcomings of keyword search to identify, locate, select and analyse the social media literature in the context of emerging markets

Effectiveness Of Justice-Based Measures In Managing Trust And Privacy Concerns On Social Networking Sites: An Intercultural Perspective

The unprecedented success of social networking sites (SNSs) has been recently overshadowed by concerns about privacy risks. As SNS users grow weary of privacy breaches and thus develop distrust, they may restrict or even terminate their platform activities. In the long run, these developments endanger SNS platforms’ financial viability and undermine their ability to create individual and social value. By applying a justice perspective, this study aims to understand the means at the disposal of SNS providers to leverage the privacy concerns and trusting beliefs of their users—two important determinants of user participation on SNSs. Considering that SNSs have a global appeal, empirical tests assess the effectiveness of justice measures for three culturally distinct countries: Germany, Russia and Morocco. The results indicate that these measures are particularly suited to address trusting beliefs of SNS audience. Specifically, in all examined countries, procedural justice and the awareness dimension of informational justice improve perceptions of trust in the SNS provider. Privacy concerns, however, are not as easy to manage, because the impact of justice-based measures on privacy concerns is not universal. Beyond theoretical value, this research offers valuable practical insights into the use of justice-based measures to promote trust and mitigate privacy concerns in a cross-cultural setting

Users' participation in facebook brand pages and its influence on word-of-mouth: the role of brand knowledge and brand relationship

Due to the development of social media, brands have integrated Social Networking Sites (SNS) as an important part of their communication mix. This change calls for studies that help to understand the role of SNS in the communication mix, through further investigating their effects for brands and acknowledging their influencing triggers. Concerning that, previous studies have associated the use of SNS to effects on WoM, with SNS contributing as a tool skilled for generating conversations about the brand. The current study focuses on investigating the triggers of these effects. In previous research, WoM was accepted as being triggered by constructs related to the effects of SNS on increasing users´ knowledge about the brand and improving perceived relationship value. Despite their relevance, studies in SNS so far have not yet explored these approaches in an integrative manner. So researchers and managers could understand how these dimensions behave in relation to each other in triggering WoM. The current study addresses this research gap, proposing an integrative perspective that combines brand knowledge and brand relationship constructs while investigating the effects on WoM. Direct and indirect effects are proposed with mediating relations being supported by the Theory of Reason Action (TRA) and Social Exchange (SET). Two surveys were implemented, with 218 and 550 valid responses obtained. Results were analyzed using structural equation modeling. Findings support the relevance of brand relationship variables (trust and affective commitment) in influencing WoM, with trust assuming a pivotal role. Moreover, triggers related to brand knowledge also influence the effects, with brand awareness and attitude driving significant effects. Managerial and theoretical implications are discussedinfo:eu-repo/semantics/publishedVersio

Understanding Ecommerce Consumer Privacy From the Behavioral Marketers\u27 Viewpoint

Ecommerce sales were expected to increase to $4.8 trillion dollars in 2021 for online retailers in the United States. Behavioral marketers increase sales and revenue by targeting potential customers based on the use of ecommerce consumers\u27 personal information. This correlational research study was framed with the theory of planned behavior. The participants were behavioral marketers based in the United States who completed an online survey. The data were analyzed using multiple regressions and analysis of variance analyses to answer the research question. The results of the analysis answered the research question regarding the correlation between behavioral marketer\u27s attitudes, social norms, and perceived behavioral control (PBC), especially concerning the collection of ecommerce consumers\u27 personal information. The results of the analyses indicated attitude is a strong predictor for behavior intention, as indicated by a positive correlation. The ρ value was greater than .05; therefore, the null hypothesis was rejected. The social norms and PBC variables were not significant. Social norms resulted in F (14,18) = 2.298, ρ = .026. The p value is less than .05; therefore, the null hypothesis was accepted. PBC results were F (78,5) = 4.263, ρ = .048. The p value was less than .05; therefore, the null hypothesis was accepted. The findings showed that behavioral marketers have a strong correlation between their attitude and intention to protect ecommerce privacy. Behavioral managers might benefit from this study and contribute to social change by taking the lead in their organizations to change data collection methods to reduce the number of security breaches