How Kano’s Performance Mediates Perceived SERVQUAL Impact on Kansei

Through Kansei Engineering (KE) methodology in services, the perceived service quality shows a direct impact on Kansei response. In order to strengthen the KE methodology, Kano model is embedded considering the attractive [A] and one-dimensional [O] performances. However, to what extent the Kano performance brings significant impact on Kansei is questionable and has not been explored yet. It is beneficial to measure the effort spent to improve a certain service attribute, considering the Kano performance and its impact on Kansei. This study on logistics services confirms that the Kano’s attractive category [A] shows the highest impact on Kansei (with loading of 0.502), followed by one-dimensional [O] and must-be [M] ones (with loadings of 0.514 and 0.507), respectively. The service provider should prioritize Kano’s [A] service attributes first for improvement. Keywords - Kano, logistics services, Kansei, SERVQUA

Impact of Posting Teaching Content Online in a French Course for Beginners

[[abstract]]Nowadays, a growing number of instructors use information and communications technology (ICT) inside and outside the classroom to teach all kinds of programs, including language courses. The instructor used a traditional way of teaching (lecturing, text-book, conversation, no technology in the classroom, no social network) during the first semester of academic year 2013-2014 (September-January) in a French course for beginners in a Taiwan public university. During the second semester (February-June 2014), the teacher added the use of multimedia and Facebook to teach the same students. They joined a Facebook learning group, which they could access anytime during the second semester; they could notably post, view posts, like, and comment in French and sometimes English (no Chinese). This study analyzes data from the first and second semester to measure students' learning progress and how the group might influence their motivation and change their behavior. Students were expected not only to improve their reading and writing skills, but to increase their knowledge of French culture.[[notice]]補正完

Wisdom of Ulū al-Albāb in sustaining human resource development in Muslim world

The wisdom of men that endowed with understanding (ulū al-albāb) sustains human resource development in Muslim world for many centuries despite the presence of colonization and dominance of super power from non-Muslim world. The essence of ulū al-albāb lies with the Tawhīdic paradigm, an Islamic monotheism that guides men and women to execute dual tasks as servant and vicegerent of Allah. This study argues that wisdom of ulū al-albāb provides comprehensive elements of sustainability in the human resource development. Based on interviews with selected Muslim business owners and managers from various nationalities operated their business in Klang Valley, most of the wisdom lies in the struggle to survive within the free market systems and reduces the wisdom of ulū al-albāb to certain routines and innovation instead of survival of the Muslim nation and civilization. The study provides contingency views on human resource development from the ulū al-albāb dimension. Public policy makers and business decision makers would develop ulū al-albāb HRD system to acquire, transfer and nurture wisdom to sustain organization. The future research suggest the study to use triangulation case study method for more rigorous and comprehensive results

Pengaruh tret personaliti lima faktor terhadap kegembiraan

Kajian ini bertujuan untuk mengenalpasti sejauhmana lima tret personaliti daripada Model Personaliti Lima Faktor (extraversion, agreeableness, conscientiousness, neuroticism, openness to experience: McCrae & Costa, 1999) menentukan kegembiraan. Seramai 187 orang responden dalam linkungan umur 20 hingga 50 tahun terlibat dalam kajian ini. Kajian ini menggunakan Big Five Inventory (Goldberg, 1992) untuk mengukur tret personaliti responden. Tahap kegembiraan responden diukur menggunakan Oxford Happiness Inventory (Argyle, Martin, & Crossland, 1989). Data kajian dianalisis menggunakan kaedah regresi berganda. Keputusan kajian menunjukkan hanya tret personaliti agreeableness, conscientiousness dan neuroticism mempunyai pengaruh yang siknifikan terhadap kegembiraan secara kolektif