BALANCING E-MARKETING MIX FOR ENSURING SUCCESS

Abstract The 4 P's, product, price, place, and promotion, came about in a time where the internet wasn't around yet. However, this universal marketing mix plays a major role in today's internet marketing strategies.In this article researcher has tried to study the  traditional marketing mix with modern  mix for e-businesses. Keywords: E-marketing, Marketing Mix, Digital era, marketing strategy, Interne

Aplikasi Pemasaran Berbasis Web PT XYZ

Marketing plays an important role in determining the success of a company's sales. Marketing of goods or services over the Internet opens an opportunity for a company to expand the business into new markets, and compete with other businesses in the same field. It is because the internet offers wider selection of good products, service products, and prices. Thus, customers can be sure in choosing and buying of goods and services. For that e-marketing is introduced as an marketing strategy that integrates internet and marketing. A study was conducted to develop e-marketing application for PT XYZ as a company that produces and sells men's apparel and accessories. The methodology used in developing the e-marketing application is library research, field research, and a seven-stage approach to build e-marketing. The e-marketing strategy developed is expected to expand market share and increase sales. Additionally, it is expected to be a powerful strategy to build relationships with customers, providing information of both company and its products

Internet Marketing: Solusi Bagi Pengusaha Bermodal Kecil

Marketing is an integral part of any businesses who based its existence on profit. In its history marketing strategy has evolved several times into a strategy focusing more and more towards consumers needs. One of the marketing strategies that is currently being highlighted is Internet Marketing. This article tries to identify the advantage and weaknesses of Internet marketing and based on this fact recommends the most approriate internet promotion tools for e-enteprenuers with limited budget. At the end, article expresses some possibilities on Internet marketing adoption by Small and Medium Scale Enteprenuers in Indonesia

Social Media Marketing Strategy and Marketing Performance: Evidence from E-Commerce Firms in Thailand

Undeniably, social media has come to a higher degree of popularity in the online world. Currently, most businesses have been utilizing any social media platforms for social media marketing in their strategy. Yet, in this sense it still has to be explored concerning how social media marketing strategy affects marketing performance. Therefore, this paper aims at investigates the relationship between dimension of social media marketing strategy (SMMS) and marketing outcomes. The questionnaires of 298 e-commerce firms in Thailand were collected. Regression analysis was employed to verify the hypotheses. The evidence highlights that market response timeliness orientation has the strongest positive significance for all marketing outcomes. Both product diversity presentation awareness and proactive competitor learning capability are significantly positive to marketing operation excellence. Furthermore, the findings also suggest that each dimension of SMMS required either marketing operation excellence or increased customer satisfaction as a mediator variable effect on marketing performance. The finding not only provides contributions but also recommendation for future research

The Implementation of Narrative Content Marketing Comminications Strategy for Community Based E-commerce Products

This research focuses on an analysis of Japanese Station and Simamaung’s e-commerce narrative content marketing communications strategy implementation for consumers who are part of a community, by using Ooden’s concept of content marketing strategy and narrative theory as the research guidance. Although this study relates to narrative, this research was not based on the paradigm of narrative or in other words the construction of the story, but rather the analysis of narrative content marketing communications strategy. This is a qualitative study based on post-positivism paradigm and  using two case studies to provide a comprehensive point of view. This study shows that a narrative content marketing communication strategy exists that may be applied through digital media to market community based e-commerce products. The strategy covers related narrative contents publication based on the interest and attraction of the target community that is able to manage and maintain the existence of the target community. Through the application of the said strategy, the owners may drive the community to make e-commerce purchases, while still being influenced by other factors related to their e-commerce businesses model

Marketing Strategies Model with E-Commerce in Improving Market Area of SMEs in Rural District Ciamis, West Java Province, Indonesia

The purpose of this study was to determine the model of marketing strategy with e-commerce to improve the SMEs market in a rural area. This objective is achieved by the Research and Development where researchers participating in the activities. The results showed that the total SMEs in Ciamis regency as many as 13,127 consisting of micro-enterprises 10 426 units (79.42%), small businesses 1,875 units (14.28%), and medium-sized businesses 826 unit (6.29%). The number of SMEs in Ciamis regency many as 1,248 units consisting of 963 units of small-sized businesses and 285 units of medium-sized businesses. Small-sized businesses dominated in District of Banjarsari (97 units), followed by the District of Panumbangan (73 units). Medium-sized business dominated in the District of Sadananya (124 units), followed by the District of Banjarsari (45 units). The marketing area of SMEs in the district of Ciamis include 96.47% local marketing, 3.41% regional marketing, 0.11% national marketing, and 0.02% international marketing. Local marketing is dominated by SMEs which are in District of Ciamis (1209 units) and the District of Cipaku (1076 units), regional marketing is dominated by SMEs which are in District of Sadananya (71 units) and the District of Lakbok (38 units), the national marketing is dominated by SMEs which are in District of Cipaku and Panumbangan, and international marketing undertaken by SMEs located in the District of Rancah and Purwadadi. That the lack of funding, human resources, and competencies, the marketing model is most suitable for SMEs in Ciamis regency is optimizing Search Engine, Youtube marketing, Fan Page and social media (Facebook, Twitter, Blackberry Messenger, Line, Whatsapp , G +, Instagram). Keywords: Model Strategies Marketing, e-Commerce, Market Size, SME

Strategi Pemasaran E-Commerce Retail Sayuraya dengan Analisis SWOT

The development of information technology is currently developing rapidly and is increasingly widespread, providing changes in ways and business processes in the trade industry. One of the businesses on the internet is called e-commerce. Sayuraya is an e-commerce platform in the grocery & retail sector that provides food needs for consumers. In running this e-commerce business, of course there are many obstacles and obstacles faced by Sayuraya, especially business competition between e-commerce. But behind everything, Sayuraya has definitely prepared a big enough business marketing strategy so that the company can survive and grow to its current stage. As an e-commerce platform, Sayuraya has a competitive advantage over its competitors, therefore this research was conducted to find out how Sayuraya's marketing strategy was carried out using SWOT analysis. This type of research is a qualitative research that seeks to collect facts and data collection is carried out by the interview method. Keywords: Marketing Strategy, E-Commerce, SWOT Analysi

The Delta E-Commerce Connection: Preliminary Findings

A USDA Fund for Rural America project is creating economic opportunities for small agricultural and rural businesses in the Lower Mississippi Delta by assisting in e-commerce business development. Select rural businesses are provided technical support in web site development, marketing strategy formulation, electronic retailing services, and space on a secure server for one year. Businesses retaining web sites after this time assume responsibility for maintaining and funding the site. Characteristics of rural businesses adopting e-commerce are compared with those not adopting. Preliminary results suggest the amount of time invested in initial web site design, satisfaction with design, economic benefits from owning a web site, and number of levels traveled in the e-commerce roadmap (a measure of technological progress) as determinants of success. These findings will assist in selecting and guiding participant involvement to maximize the likelihood of success

Survival Strategies and Online Marketing in the Time of the COVID-19 Pandemic of Bandung City SME: A Case Study of the Cibaduyut Shoe Center

This study aims to describe and analyze survival strategies and online marketing strategies for small shoe businesses during the COVID-19 pandemic in Bandung. This study uses a qualitative method with a case study approach. Data were obtained by interviewing knitting business actors and related parties as key informants. The results showed that the COVID-19 pandemic had a negative impact on small shoe businesses in the shoe center of Bandung city. As a strategic step in the midst of a pandemic, business people use a survival strategy, by not increasing selling prices, but reducing profit targets, in the online marketing strategy of knitting small businesses using strategies: e-commerce, digital marketing, improving product and service quality, and customer relations. The implementation of this strategy is driven by an entrepreneurial spirit, flexibility, responsiveness to changes and technological developments, and the ability to collaborate with various stakeholders. This research shows that small businesses that implement survival strategies and online marketing are able to survive and improve business performance. Keywords: survival strategies; online marketing; small businesses; COVID-1

An Empirical Evaluation of Agribusiness Firms Perceptions of the Impact of E-Marketing Strategy on Distribution Channel.

Many farms have begun operating websites in order to promote their businesses. The internet represents a significant change in the competitive landscape. individuals use internet for different reasons including social iutemctio1z, obtaining information, and purchasing goods and services. Modem distribution is been shifted from paper-based, people-intensive marketing systc111s towards electronic-based procedures that rely on internet communications and web-enhanced software tools. The objective of this paper is to examine the evalution of Agributsiness firm's perceptions of the impact of e-marketing strategy on distribution channel. A questionnaire was prepared based On the review of current literature and distributed to a number of agribusiness firms employees in Ota metropolis of Ogun state. One hundred and twenty completed surveys were received from the firms ·who have adopted e-marketing strategy. Based on the 120 completed survey questionnaires, simple stylistics were carried out and it was discovered that some factors that influence the implement ation of e-marketing in study area include among others distance, time, place, and competition. Based on the findings, conclusion and recommendations were given