The unified theory of acceptance and use of technology (UTAUT): a literature review

YesPurpose – The purpose of this paper is to perform a systematic review of articles that have used the unified theory of acceptance and use of technology (UTAUT). Design/methodology/approach – The results produced in this research are based on the literature analysis of 174 existing articles on the UTAUT model. This has been performed by collecting data including demographic details, methodological details, limitations, and significance of relationships between the constructs from the available articles based on the UTAUT. Findings – The findings indicated that general purpose systems and specialized business systems were examined in the majority of the articles using the UTAUT. The analysis also indicated that crosssectional approach, survey methods, and structural equation modelling analysis techniques were the most explored research methodologies whereas SPSS was found to be the largely used analysis tools. Moreover, the weight analysis of independent variables indicates that variables such as performance expectancy and behavioural intention qualified for the best predictor category. Moreover, the analysis also suggested that single subject or biased sample as the most explored limitation across all studies. Research limitations/implications – The search activities were centered on occurrences of keywords to avoid tracing a large number of publications where these keywords might have been used as casual words in the main text. However, we acknowledge that there may be a number of studies, which lack keywords in the title, but still focus upon UTAUT in some form. Originality/value – This is the first research of its type which has extensively examined the literature on the UTAUT and provided the researchers with the accumulative knowledge about the model

Meta-Analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT): Challenging its Validity and Charting A Research Agenda in the Red Ocean

There are both formal and informal cries that UTAUT and by association the stream of research on technology adoption has reached its limit, with little or no opportunities for new knowledge creation. Such a conclusion is ironic because the theory has not been sufficiently and suitably replicated. It is possible that the misspecifications in the various replications, applications, and extensions led to the incorrect conclusion that UTAUT was more robust than it really was and opportunities for future work were limited. Although work on UTAUT has included important variables, predictors and moderators, absent a faithful use of the original specification, it is impossible to assess the true nature of the effects of the original and additional variables. The present meta-analysis uses 25,619 effect sizes reported by 737,112 users in 1,935 independent samples to address this issue. Consequently, we develop a clear current state-of-the-art and revised UTAUT that extends the original theory with new endogenous mechanisms from different, other theories (i.e., technology compatibility, user education, personal innovativeness, and costs of technology) and new moderating mechanisms to examine the generalizability of UTAUT in different contexts (e.g., technology type and national culture). Based on this revised UTAUT, we present a research agenda that can guide future research on the topic of technology adoption in general and UTAUT in particular

The impact of cultural differences towards product innovation in smartphone industry: a cross cultural study on consumers from Saudi Arabia and United Kingdom

Smartphone penetration is growing across the globe and people from all over the world are increasingly using this device. However, the average replacement cycle length of smartphone is increasing. The consumers are taking longer now to replace their smartphone. This presents the problem for the smartphone corporations to better understand the challenges currently present for consumers regarding adopting new smartphones and how the latest technology is perceived across cultures. Previous literature confirms the link of culture and uptake of technology. However, there are lack of technology acceptance models which takes culture into account and there is scarcity of frameworks which compares European and Middle Eastern culture in context of innovation. The purpose of our study is to explore the impact of culture within smartphone industry by developing a framework which compares adoption behaviour. This study aims to fill this gap by developing and testing a conceptual framework based on Technology Acceptance Model, Theory of Reasoned Action, Sheth Model and Hofstede’s Cultural Dimension Theory. Researcher attempts to validate the moderating effect of Hofstede’s cultural dimensions on behavioural intention to use new smartphone technology. This exploratory study uses interpretivist approach and gathers qualitative data by conducting 28 in depth semi-structured interviews to evaluate the psychological behaviour of the consumers in UK and Saudi Arabia aged 18-34. Our study concluded that both adoption and resistance towards innovation within smartphone usage are driven to a varying extent by Individualism, Uncertainty avoidance, and Power distance dimensions. The research also showed that smartphone users across both cultures believed that there has not been a meaningful innovation within smartphone industry in last 5 years. This study contributes by enlightening Policy makers, Smartphone corporations, and Software developers on factors relevant in adoption of latest smartphone features (Voice Assistants, Digital Payments). It also contributes to body of knowledge by confirming the impact and relevance of culture in technological industry. The study provides an in-depth analysis in the area which is underdeveloped theoretically and encourage future researchers to apply our model in different regions and industries

Factors Influencing Customer Satisfaction towards E-shopping in Malaysia

Online shopping or e-shopping has changed the world of business and quite a few people have decided to work with these features. What their primary concerns precisely and the responses from the globalisation are the competency of incorporation while doing their businesses. E-shopping has also increased substantially in Malaysia in recent years. The rapid increase in the e-commerce industry in Malaysia has created the demand to emphasize on how to increase customer satisfaction while operating in the e-retailing environment. It is very important that customers are satisfied with the website, or else, they would not return. Therefore, a crucial fact to look into is that companies must ensure that their customers are satisfied with their purchases that are really essential from the ecommerce’s point of view. With is in mind, this study aimed at investigating customer satisfaction towards e-shopping in Malaysia. A total of 400 questionnaires were distributed among students randomly selected from various public and private universities located within Klang valley area. Total 369 questionnaires were returned, out of which 341 questionnaires were found usable for further analysis. Finally, SEM was employed to test the hypotheses. This study found that customer satisfaction towards e-shopping in Malaysia is to a great extent influenced by ease of use, trust, design of the website, online security and e-service quality. Finally, recommendations and future study direction is provided. Keywords: E-shopping, Customer satisfaction, Trust, Online security, E-service quality, Malaysia

The International Monetary Fund, a strategy for development, a case study of Jamaica, 1985

The International Monetary Fund was initially formed to maintain world monetary stability among the world's developed countries. Jamaica is one of the many developing countries that has accepted IMF terms because of its increasing monetary problems. This research analyzes the relationship between the IMF and Jamaica. To this end, the history of the IMF and its operations will be examined along with the Jamaican economic and political development, including a detailed study of the Manley years and the IMF. A questionnaire was administered to get the pulse of Jamaican leaders and their understanding of the IMF. By 1976, Manley's government needed help and applied for an IMF loan. On examining the IMF, one finds that its articles of agreement are not conducive for third world development, nor has it been successful in the developed countries. The IMF is heavily influenced by the United States both by its contributions (30% in 1940's and 20% in the 70s and 80s,) and its leadership of the Western world. The Group of Ten led by the U.S., controls over 60% of the Fund total. This Group consists of the United States, Britain, West Germany, France, Japan, Italy, Canada, The Netherlands, Belgium and Sweden. In Jamaica's case, the U.S. undermined the Manley government by hostile propaganda about crime and her relationship with Cuba. Loans from the U.S. dried up almost completely in 1976 and the tourist trade slowed to a trickle. The Carter government was not as hostile, but as a condition for improved relations, Jamaica had to agree to IMF conditions. The government's stress on public sector expansion rather than the private sector activity favoured by the IMF laid the foundation for disagreements between the two. After the failure of the first IMF test, the conditions of the loan became even more stringent. Ultimately, the Manley government broke off its IMF agreement. The ensuing elections saw a vast swing and the opposition won by a majority of 51 to nine. The U.S. government and the IMF were immediately brought in and loans that were not forthcoming for the Manley government were made available promptly, indicating that the U.S. and the IMF were instrumental in dictating what happened in Jamaica

Determinants of user adoption of egovernment services: the case of Greek local government

Various theories and models exist on new technology and eGovernment adoption and explain the phenomenon. eGovernment acceptance though depends on various factors that differentiate among different groups, particularly regarding expectations, cultural variations, the level of use and interaction, commitment to the eGovernment initiatives. Furthermore, in Greece, there are third parties (Citizen Service Centres-CSCs) that operate and play a significant role in the eGovernment context. Nevertheless, their roles in eGovernment acceptance have to be investigated, in addition to other factors. Hence, further research is needed. The ultimate aim of this Research Project is to contribute to the understanding of the user’s intention drivers or barriers for e-services usage at the local government level that has not been sufficiently explored. It succeeds it, by extending the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model and proposing a validation research framework. The enhanced model incorporates ‘trust in the Internet’ and ‘trust in the government’ and the roles of CSCs in the Greek eGovernment, by using ‘Habit of going to CSCs’ and ‘Trust in the CSCs’ factors. Τhe model is empirically tested, using Structural Equation Modelling (SEM). The data (843 participants) came from two cities’ citizens, in Greece. First, the model is being refined by conducting exploratory factor analysis, followed by confirmatory factor analysis and finally the hypothesised structural model is assessed. Ten out of the fifteen hypotheses (relationships and interrelationships among the factors) were confirmed. The findings revealed ‘trust in the Internet’, ‘trust in the government’, and ‘performance expectancy’ to be the primary drivers of behavioural intention to use e-services. Also ‘habit of going to CSCs’ is negatively related to behavioural intention to use e-services. Findings contribute to theory by understanding the drivers of eGovernment adoption in Greece. At the practical level, the research provides guidelines and recommendations that will help eGovernment policy decision makers and web designers in better planning and implementing eGovernment policies and strategies to increase e-services take-up. Furthermore, the questionnaire will be freely available for government organisations in Greece, along with simple directions and recommendations to assess their initiatives

The role of culture in mobile application adoption amongst diabetes patients in previously disadvantaged communities in the Western Cape

Magister Commercii - MComIntroduction: Diabetes mellitus is a global health problem with a high mortality rate. Self-management is an essential part of diabetes management and it includes self-care behaviour tasks such as healthy eating, being active and taking prescribed medication. In the current digital age, the use of technology for self- management of the disease is an important consideration. As a first step towards this, individuals have to first accept and use the technology. However, the literature indicates low levels of technology use amongst diabetic patients in environments with low socio- economic indicators and amongst minority groups. Previous studies suggest that there are many factors that influence technology acceptance such as economic, social and cultural factors. Mobile health (m-health) received recognition in healthcare literature in recent years and are known for delivering effective and efficient interventions to patients with chronic conditions such as diabetes. An investigation into m-health acceptance for diabetes management is vital as it impacts the achievement of development goals, including the United Nations’ SDG 3. This research posits that the culture of patients is a possible reason for the low acceptance and use of technology. Research based on the proliferation of culture as a determinant for diabetes self-management at an individual level is limited, especially in the South African context. The main research question pursued in the study reported in this thesis is How does culture influence m-health acceptance of diabetic patients in disadvantaged communities? Research design and methodology: Using an interpretivist paradigm, a case study research design provided the basis to collect data from 20 diabetes patients in Mitchells Plain and Strandfontein. The theoretical model that was used as a lens for investigation comprised a juxtaposition of Hofstede’s cultural dimensions and Unified- Theory of Acceptance and Use of Technology 2 (UTAUT2). The analysis of the qualitative data was undertaken with Atlas Ti, using a thematic content analysis process. Results: Eight themes emerged from the data and key results of the study indicate that opinions towards medical practitioners, which reflects power distance has a positive impact on users and non-users. Diabetic patients comply with the opinions of their doctors as they fear disagreeing with them. As such, this may result in having a positive influence on a participant’s ability to adopt and use mobile applications. Caregiver influence, which reflects femininity, has a negative influence on users as a result of diabetic patients being responsible for taking care of their family and others are both home carers and providers for their families. This indicates that patients are more concerned with the quality of their life and family than with the adoption mobile applications. Future work: It is recommended that research should be conducted in other areas in the Western Cape, specifically in the Cape flats to see whether the same sorts of results will be achieved in different communities. This could help policymakers and application developers tailor mobile applications for this target population

Factors affecting e-Government implementation and adoption in the State of Qatar

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Electronic government (e-government) has established as an effective mechanism for increasing government productivity and efficiency and a key enabler of citizen-centric services. However, e-government implementation is surrounded by organisational, technological, political and social issues, which have to be considered and treated carefully in order to facilitate this change. Conversely, from an adoption perspective, e-government services are yet to be universally accepted as a medium for accessing online public services since its inception more than a decade ago. In terms of prior research into understanding the implementation challenges and adoption factors, most existing literature focus into either the implementation context or adoption context separately and no research studies were found that take a holistic viewpoint of both implementation and adoption. Furthermore, only a few researchers have explored and reflected on the important factors that can impact e-government implementation using well founded theoretical models or frameworks. Besides, there is no universal model for e-government implementation and adoption that is applicable for all countries to ensure success, especially for developing and Gulf Cooperation Countries (GCC). Therefore, this thesis attempts to explore and investigate the key challenges that influence e-government implementation and the factors influencing citizen adoption in the state of Qatar. By simultaneously analysing and aligning the implementation issues of e-government with the adoption aspects, this study aimed to develop a better understanding of the gaps that exists between implementation and adoption. Through combining the implementation and adoption aspects of e-government, this thesis proposes a unified conceptual model which could be used as a frame of reference by government institutions that seek to implement and diffuse e-government systems in Qatar. To do so, the research draws from two well established theoretical models, Institutional Theory (for understanding implementation) and the Unified Theory of Acceptance and Use of Technology (UTAUT) model (for understanding adoption). The research adopted a multi-method approach [combining qualitative (interviews) and quantitative (survey) methods] to explore practices and experiences of implementing and adopting e-government systems in the State of Qatar

The Role of Organisational Culture in Digital Government Implementation. Exploring the Relationship between Public Sector Organisational Culture and the Implementation of Digital Government in Oman

Organisational culture plays an important role in the success of the adoption of technology and the development of the organisation; therefore, it is very important to understand how organisational culture impacts the process of implementing technology, either positively or negatively. The aim of this study is to explore the role of organisational culture in digital government implementation in Omani public sector organisations. This study used mixed methods as a research methodology. In the qualitative phase, semi-structured interviews were conducted with top and middle management and at operational levels in the Omani public sector organisations. In the quantitative phase, a survey was distributed to employees within the public sector organisations to build on the findings of the first stage and develop an understanding of the relationship between organisational culture and implementation of digital government in Oman. This study found that there is a relationship between organisational culture and digital government implementation. It was found that the type of organisational culture has some impact on the digital government implementation as it was found that the organisations with the clan culture type had low levels of implementation of digital government whereas, organisations with the hierarchy culture type had high levels of implementation. Moreover, the study found that middle managers in public sector organisations in Oman had a critical impact on the digital government implementation