Inefficiencies in Digital Advertising Markets

Digital advertising markets are growing and attracting increased scrutiny. This article explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad blocking, and ad fraud. Although these topics are not unique to digital advertising, each manifests in unique ways in markets for digital ads. The authors identify relevant findings in the academic literature, recent developments in practice, and promising topics for future research

Proceedings of the 2021 Joint Workshop of Fraunhofer IOSB and Institute for Anthropomatics, Vision and Fusion Laboratory

2021, the annual joint workshop of the Fraunhofer IOSB and KIT IES was hosted at the IOSB in Karlsruhe. For a week from the 2nd to the 6th July the doctoral students extensive reports on the status of their research. The results and ideas presented at the workshop are collected in this book in the form of detailed technical reports

Proceedings of the 2021 Joint Workshop of Fraunhofer IOSB and Institute for Anthropomatics, Vision and Fusion Laboratory

2021, the annual joint workshop of the Fraunhofer IOSB and KIT IES was hosted at the IOSB in Karlsruhe. For a week from the 2nd to the 6th July the doctoral students extensive reports on the status of their research. The results and ideas presented at the workshop are collected in this book in the form of detailed technical reports

Security in Data Mining- A Comprehensive Survey

Data mining techniques, while allowing the individuals to extract hidden knowledge on one hand, introduce a number of privacy threats on the other hand. In this paper, we study some of these issues along with a detailed discussion on the applications of various data mining techniques for providing security. An efficient classification technique when used properly, would allow an user to differentiate between a phishing website and a normal website, to classify the users as normal users and criminals based on their activities on Social networks (Crime Profiling) and to prevent users from executing malicious codes by labelling them as malicious. The most important applications of Data mining is the detection of intrusions, where different Data mining techniques can be applied to effectively detect an intrusion and report in real time so that necessary actions are taken to thwart the attempts of the intruder. Privacy Preservation, Outlier Detection, Anomaly Detection and PhishingWebsite Classification are discussed in this paper

Proceedings of the 2009 Joint Workshop of Fraunhofer IOSB and Institute for Anthropomatics, Vision and Fusion Laboratory

The joint workshop of the Fraunhofer Institute of Optronics, System Technologies and Image Exploitation IOSB, Karlsruhe, and the Vision and Fusion Laboratory (Institute for Anthropomatics, Karlsruhe Institute of Technology (KIT)), is organized annually since 2005 with the aim to report on the latest research and development findings of the doctoral students of both institutions. This book provides a collection of 16 technical reports on the research results presented on the 2009 workshop