Digital transformation: Redefining Caty Cucalon’s contemporary art business

Colombian contemporary artist Caty Cucalón has a renowned career in plastic arts and has been running her art business for years. Nevertheless, she has not been oblivious to changes that have happened in the aftermath of the pandemic. The digital transformation of the artist’s traditional art business is the innovative proposal for this business plan. Concepts like art industry, business model innovation and digital transformation are examined in a literature review to set the structure of the project. Market, competitive and internal analysis are held to better understand the context in which the project will develop and to survey the latest trends in this field. Following these, objectives are established along with a marketing strategy. Then the business idea is tested through an MVP, providing significant insights from users, potential customers and business operations. This innovative business plan carefully considered the market potential, target customers, necessary processes, technological requirements, human capital and marketing and promotional online activities to will allow the business to participate in the international online art market. A financial plan and its valuation are prepared, concluding the project’s feasibility. Aggressive sales forecast will be achieved by following a strong marketing and sales strategy. This new online business aims to create new sales channel that enable the artist to reach new markets and customers in a much shorter time and allows her to expand her traditional art business.A artista contemporânea colombiana Caty Cucalón tem uma carreira de renome nas artes plásticas e dirige o seu negócio de arte há anos. No entanto, ela não tem estado alheia às mudanças que ocorreram no rescaldo da pandemia. A transformação digital do negócio de arte tradicional da artista é a proposta inovadora para este plano de negócios. Conceitos como indústria da arte, inovação do modelo de negócio e transformação digital são examinados numa revisão bibliográfica para definir a estrutura do projecto. São realizadas análises de mercado, competitivas e internas para melhor compreender o contexto em que o projeto se desenvolverá e para estudar as últimas tendências neste campo. Na sequência destas, são estabelecidos objectivos juntamente com uma estratégia de marketing. Em seguida, a ideia de negócio é testada através de um MVP, proporcionando uma visão significativa dos utilizadores, potenciais clientes e operações comerciais. Este plano de negócios inovador considerou cuidadosamente o potencial do mercado, clientes alvo, processos necessários, requisitos tecnológicos, capital humano e actividades de marketing e promoção em linha para permitir que o negócio participe no mercado internacional de arte em linha. Um plano financeiro e a sua avaliação são preparados, concluindo a viabilidade do projecto. As previsões de vendas agressivas serão alcançadas seguindo uma forte estratégia de marketing e vendas. Este novo negócio online visa criar um novo canal de vendas que permita à artista alcançar novos mercados e clientes num tempo muito mais curto e que lhe permita expandir o negócio de arte tradicional

AI: A Museum Planning Toolkit

In 2019 the Museums + AI network engaged with 50 senior museum professionals, and leading academics across the UK and US. Alongside these industry focussed events we were delighted to throw open the doors to the public through a series of events called Curator: Computer: Creator that encouraged diverse voices to join the conversation on what AI might look like for museums in the near future in partnership with the Barbican Centre (London), and Cooper Hewitt, Smithsonian Design Museum (NYC). During these workshops and events, we tested, challenged and refined models of practice, workshop formats, and development tools – this toolkit is one of the results of that work. We hope you will use this toolkit when developing future AI projects in your own museum, and signpost colleagues and peers to it as a free resource to support the development of ethically robust project concepts. The toolkit is designed to start a conversation, it does not provide all the answers, or indeed offer solutions, but instead it serves as a foundation for critical engagement with these technologies and the possibilities and challenges that they offer

High art and high finance : performing financialisation in the art market

This research examines the financialisation of art within the tradition of STS-inflected market studies. The concept of financialisation has primarily emerged within political economy to analyse the discrepancy between booming finance and underperforming production. According to this body of literature, financialisation is fundamentally a political process revolving around the regime of accumulation. This presents a new challenge for market studies. In its earliest form, market studies maintained a political agnosticism that centred on calculation and calculative devices; their political implications and accompanying structural transitions have been largely unexplored. This study traces a material political economy of financialisation to construct the agencement of art finance. It examines a case study of ArtTactic, an art market analysis firm that offers regular art market reports, bespoke research for/to art market participants, and art finance education in the forms of lectures and podcasts. The study explores how financial devices are designed, introduced, and enacted in the art market. A specific mode of valuation and accumulation is enacted through the politics of market devices. ArtTactic conducts various performative works to implement these devices within and against the unique institutional structure of the art market. In navigating the multifaceted process of financialisation, I propose that this convergence can be further augmented by Bourdieu’s thinking tools

Chasing Metaverses: Reflecting on Existing Literature to Understand the Business Value of Metaverses

Metaverses refer to immersive virtual worlds in which people, places, and things of the physical world are represented by their digital representations. The wide adoption of metaverses is expected to widely disrupt the way we interact in the virtual world by elevating our online interactive experiences and bringing a plethora of implications for businesses. Following a structured literature review of related research published in the last decade, we shed light on our current understanding of metaverses and reflect on the potentially transformative value of metaverses for businesses in the near future. We draw on an established research framework to organize the insights of existing literature across different levels of analysis and activities’ purpose. Through this analysis, we reveal eight propositions on the changes brought by the use of metaverses and identify a number of open questions which could serve as future research avenues.publishedVersionPaid Open Acces

Fine Art Online: Digital Imagery and Current International Interpretations of Ethical Considerations in Copyright Law

This writing explores the fast-changing intersection of law, technology and ethical considerations related to the visual arts. My paper explores differences in domestic intellectual property laws as well as regional considerations in moral rights law application

Digital transformation and art: a market evolution analysis.

Digitalization and digital technologies are a growing and developing trend, able to invest all markets, included the art sector. The convergence of art and digital transformation is leading and will lead in the future to change the rules of this market and the players operating in it will have to innovate to keep in line with their competitors and meet the needs of a new, broad and multiform audience. The primary objective of this thesis is to represent and analyze the evolution over the years of the art market, focusing on the influence that the process of technological innovation, an increasingly important and indispensable factor for this traditional sector, has had. In order to do this, the structure is organized according to four chapters, starting with the two main themes, the digital transformation and the art market, and then representing the combination of these two worlds, both from a theoretical and empirical point of view.Digitalization and digital technologies are a growing and developing trend, able to invest all markets, included the art sector. The convergence of art and digital transformation is leading and will lead in the future to change the rules of this market and the players operating in it will have to innovate to keep in line with their competitors and meet the needs of a new, broad and multiform audience. The primary objective of this thesis is to represent and analyze the evolution over the years of the art market, focusing on the influence that the process of technological innovation, an increasingly important and indispensable factor for this traditional sector, has had. In order to do this, the structure is organized according to four chapters, starting with the two main themes, the digital transformation and the art market, and then representing the combination of these two worlds, both from a theoretical and empirical point of view

Collecting Contemporary Art: a visual analysis of a qualitative investigation into patterns of collecting and production

The dissertation presents a cultural analysis of contemporary art collecting and art production with an illustration of patterns that overlap in collecting and art production practices in contemporary art. The illustrated visual network shows how institutions, local context, social strategies and prestige overlap in their influences on art production as a cause for collecting contemporary art. Economic exchange, reputation, a perception of time, and the personal and emotional understanding of objects and material are four patterns that illustrate reasons for collecting contemporary art in conclusion. This analysis is based on a visualisation of the structured field data that was generated in a participatory field study in the New York art world, consisting of semi-structured interviews between 2013 – 2015. Limitations in usability and interface design, and the need for a sufficient visualisation tool for qualitative data analysis, drew the focus of this study to the development of a new data visualisation software. After a peer-reviewed process, the software Entity Mapper was selected for use in this thesis to visually analyse the collected and structured data. The analysis takes location, size, hierarchy and movement of the structured data in the visual map into consideration for concluding theoretical statements

Topic-based classification and identification of global trends for startup companies

Altres ajuts: Acord transformatiu CRUE-CSICUnidad de excelencia María de Maeztu CEX2019-000940-MTo foresee global economic trends, one needs to understand the present startup companies that soon may become new market leaders. In this paper, we explore textual descriptions of more than 250 thousand startups in the Crunchbase database. We analyze the 2009-2019 period by using topic modeling. We propose a novel classification of startup companies free from expert bias that contains 38 topics and quantifies the weight of each of these topics for all the startups. Taking the year of establishment and geographical location of the startups into account, we measure which topics were increasing or decreasing their share over time, and which of them were predominantly present in Europe, North America, or other regions. We find that the share of startups focused on data analytics, social platforms, and financial transfers, and time management has risen, while an opposite trend is observed for mobile gaming, online news, and online social networks as well as legal and professional services. We also identify strong regional differences in topic distribution, suggesting certain concentration of the startups. For example, sustainable agriculture is presented stronger in South America and Africa, while pharmaceutics, in North America and Europe. Furthermore, we explore which pairs of topics tend to co-occur more often together, quantify how multisectoral the startups are, and which startup classes attract more investments. Finally, we compare our classification to the one existing in the Crunchbase database, demonstrating how we improve it