Topicality and Social Impact: Diverse Messages but Focused Messengers

Are users who comment on a variety of matters more likely to achieve high influence than those who delve into one focused field? Do general Twitter hashtags, such as #lol, tend to be more popular than novel ones, such as #instantlyinlove? Questions like these demand a way to detect topics hidden behind messages associated with an individual or a hashtag, and a gauge of similarity among these topics. Here we develop such an approach to identify clusters of similar hashtags by detecting communities in the hashtag co-occurrence network. Then the topical diversity of a user's interests is quantified by the entropy of her hashtags across different topic clusters. A similar measure is applied to hashtags, based on co-occurring tags. We find that high topical diversity of early adopters or co-occurring tags implies high future popularity of hashtags. In contrast, low diversity helps an individual accumulate social influence. In short, diverse messages and focused messengers are more likely to gain impact.Comment: 9 pages, 7 figures, 6 table

Beautiful and damned. Combined effect of content quality and social ties on user engagement

User participation in online communities is driven by the intertwinement of the social network structure with the crowd-generated content that flows along its links. These aspects are rarely explored jointly and at scale. By looking at how users generate and access pictures of varying beauty on Flickr, we investigate how the production of quality impacts the dynamics of online social systems. We develop a deep learning computer vision model to score images according to their aesthetic value and we validate its output through crowdsourcing. By applying it to over 15B Flickr photos, we study for the first time how image beauty is distributed over a large-scale social system. Beautiful images are evenly distributed in the network, although only a small core of people get social recognition for them. To study the impact of exposure to quality on user engagement, we set up matching experiments aimed at detecting causality from observational data. Exposure to beauty is double-edged: following people who produce high-quality content increases one's probability of uploading better photos; however, an excessive imbalance between the quality generated by a user and the user's neighbors leads to a decline in engagement. Our analysis has practical implications for improving link recommender systems.Comment: 13 pages, 12 figures, final version published in IEEE Transactions on Knowledge and Data Engineering (Volume: PP, Issue: 99

Interactive and Iterative Discovery of Entity Network Subgraphs

Graph mining to extract interesting components has been studied in various guises, e.g., communities, dense subgraphs, cliques. However, most existing works are based on notions of frequency and connectivity and do not capture subjective interestingness from a user's viewpoint. Furthermore, existing approaches to mine graphs are not interactive and cannot incorporate user feedbacks in any natural manner. In this paper, we address these gaps by proposing a graph maximum entropy model to discover surprising connected subgraph patterns from entity graphs. This model is embedded in an interactive visualization framework to enable human-in-the-loop, model-guided data exploration. Using case studies on real datasets, we demonstrate how interactions between users and the maximum entropy model lead to faster and explainable conclusions

Learning Concept Interestingness for Identifying Key Structures from Social Networks

This is the author accepted manuscript. The final version is available from IEEE via the DOI in this recordIdentifying key structures from social networks that aims to discover hidden patterns and extract valuable information is an essential task in the network analysis realm. These different structure detection tasks can be integrated naturally owing to the topological nature of key structures. However, identifying key network structures in most studies has been performed independently, leading to huge computational overheads. To address this challenge, this paper proposes a novel approach for handling key structures identification tasks simultaneously under the unified Formal Concept Analysis (FCA) framework. Specifically, we first implement the FCA-based representation of a social network and then generate the fine-grained knowledge representation, namely concept. Then, an efficient concept interestingness calculation algorithm suitable for social network scenarios is proposed. Next, we then leverage concept interestingness to quantify the hidden relations between concepts and network structures. Finally, an efficient algorithm for jointly key structures detection is developed based on constructed mapping relations. Extensive experiments conducted on real-world networks demonstrate that the efficiency and effectiveness of our proposed approach.Fundamental Research Funds for the Central Universitie

Calliope-Net: Automatic Generation of Graph Data Facts via Annotated Node-link Diagrams

Graph or network data are widely studied in both data mining and visualization communities to review the relationship among different entities and groups. The data facts derived from graph visual analysis are important to help understand the social structures of complex data, especially for data journalism. However, it is challenging for data journalists to discover graph data facts and manually organize correlated facts around a meaningful topic due to the complexity of graph data and the difficulty to interpret graph narratives. Therefore, we present an automatic graph facts generation system, Calliope-Net, which consists of a fact discovery module, a fact organization module, and a visualization module. It creates annotated node-link diagrams with facts automatically discovered and organized from network data. A novel layout algorithm is designed to present meaningful and visually appealing annotated graphs. We evaluate the proposed system with two case studies and an in-lab user study. The results show that Calliope-Net can benefit users in discovering and understanding graph data facts with visually pleasing annotated visualizations