The Influence of Culture on iTrust Aspects in B2C E-Business

This research suggests an online interpersonal trust (iTrust) to better understand the buyer cognitive and affective reactions towards online purchasing. To complete this main goal, this study provides proposition on the effect of culture (Individualistic and collectivistic) on online interpersonal trust (cognitive and affect-based trust) related to web design and buyer behavior aspects towards purchase intention in B2C e-business website. It is important to compare online shopping perceptions between two different groups because the Individualistic buyers‟ satisfaction may be completely ineffective in producing a desired response in the Collectivistic

THE IMPACT OF RELIGIOSITY ON INTERPERSONAL TRUST IN B2C CONTEXT: A CROSS-CULTURE ANALYSIS

Religion has long been playing a significant role in influencing human behavior. However, its business value as a predictor of buyer behavior has not been sufficiently examined in e-commerce context. The main contribution of this paper is to show the connection between the degree of religiosity and interpersonal trust (cognitive and affect-based trust) in Business to-Consumer (B2C) e-commerce. The study uses responses obtained from a convenient sample from Muslims and Christians in two different societies, Pakistan and Australia respectively. The data of the survey were analyzed using Partial Least Square (PLS) approach. The results indicate that interpersonal trust related to religiosity in a web-based retailer can vary with culture, at least as represented by affiliation to a religion. It is suggested that religiosity should be considered as possible determinant of trust in online shopping in the future

Determinan Electronic Loyalty (E-Loyalty) Pada Website

The purpose of this research was to investigate the factors influencing consumer’s loyalty toward e-commerce website. The samples were those who used and interacted to the website. We applied accidental sampling and the questionnaires were distributed manually and through on line. Returned and processed questionnaires were from 175 respondents. Ten of 14 hypotheses in our research were supported by the data. Those hypotheses are the relationship among the factors of perceived ease of use, perceived usefulness, trust, social presence, enjoyment and value, patronage intent and e- loyalty towards the website

Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model

© 2015 Inderscience Enterprises Ltd. Building trust and understanding its relationship with online purchasing decisions is important to business-to-consumer (B2C) e-commerce firms seeking to extend their consumers reach globally. Based on the Stimulus- Organism-Response (S-O-R) model, this paper examines the moderating role of culture on the relationship between B2C web design (web accessibility, visual appearance and social networking services (SNS)) and interpersonal trust (iTrust), cognitive and affect-based trust that trigger online purchasing intentions. Motivation of this study includes, testing and comparing individual consumer level cultural (individualism and uncertainty avoidance) values as moderators in our research model across two different societies (Australia and Pakistan). The data of the survey were analysed using structural equation modelling-partial least square (SEM-PLS) approach. The results highlight the need to consider cultural differences when identifying the mix of web design strategies to employ in B2C e-commerce websites, not only at the country level but also in one culturally diverse country such as Australia

Examining the Impact of Culture and Language on the User Acceptance of the Media Website in Jordan

This study examines the website acceptance based on the information system quality and the impact of cultural dimensions and language components on the actual acceptance and usage of the identified media websites. Based on the data from three groups of users, namely the users of bbc.com to represent the purely English media websites, the al-jazeera.com representing the semi-localized media website and the al-rai.com representing the local websites. Questionnaires were administered to 420 internet users in different regions in Jordan. The questionnaire measures nine parameters which include the system accessibility, the response time, information quality, cultural adaptation, Arabic language, perceived ease of use, perceived usefulness, attitudes towards using the websites and the behavioral intention to use the websites. Capitalizing on the quantitative research methodology by expanding the technology acceptance model for the research framework, the findings showed that the cultural dimensions of power distance, collectivism, masculinity and uncertainty avoidance have the positive impact on the Jordanian users’ preference of the media websites. The conclusions are drawn from the positive impact of cultural adaptation on the perceived ease of use of the local websites and also on the users’ attitudes towards the use of the local websites. However, there is a negative impact based on the lack of cultural adaptation on the users’ attitudes towards the use of English originated websites. Similarly, there is no significant impact of the cultural adaptation on the users’ attitudes towards the use of the semi- localized websites. The research findings showed that the websites’ information system quality, the Arabic language usage and the Arabic cultural adaptation have positive impacts on the Jordanian users’ perceptions and acceptance in choosing the media websites as preferred websites

Manifestations of Culture in Website Design

The web is a global phenomenon and its reach and influence ignores political and cultural boundaries. However, the web’s global presence and easy accessibility does not also mean there are no issues related to the understanding and interpretations of its content. Of particular interest to us is to find out whether there is any effect of culture on web design. In this paper, we report on our research into the identification of elements that can be attributed to culture on website design. We examined and compared South Korean and UK’s charity websites and identified these elements of the websites. The findings suggest that there are some differences and preferences in the website design that are mostly related to whether the websites employ multimedia and provide facilities for user input. <!--EndFragment--

Manifestations of Culture in Website Design

The web is a global phenomenon and its reach and influence ignores political and cultural boundaries. However, the web’s global presence and easy accessibility does not also mean there are no issues related to the understanding and interpretations of its content. Of particular interest to us is to find out whether there is any effect of culture on web design. In this paper, we report on our research into the identification of elements that can be attributed to culture on website design. We examined and compared South Korean and UK’s charity websites and identified these elements of the websites. The findings suggest that there are some differences and preferences in the website design that are mostly related to whether the websites employ multimedia and provide facilities for user input. <!--EndFragment--

Gender and website design in e-business

Abstract: Although online shopping has increased exponentially in recent years, very little is known about the difference in male and female perceptions of this experience. This investigation is focused on examining how perceptions between the genders differ concerning transaction security, website design elements, and how the experience of online shopping results in perceptions of website trust, website satisfaction, and e-loyalty. Results of the research indicate that transaction security was not as large a concern as expected, and perceptions about it did not differ between men and women. Alternately, in support of the research hypotheses, there are significant differences in perceptions of website design and website satisfaction between the genders, but not for e-loyalty

Critical review of the e-loyalty literature: a purchase-centred framework

Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers. The tremendous development of the Internet for both marketing and e-commerce settings, in conjunction with the growing desire of consumers to purchase online, has promoted two main outcomes: (a) increasing numbers of Business-to-Customer companies running businesses online and (b) the development of a variety of different e-loyalty research models. However, current research lacks a systematic review of the literature that provides a general conceptual framework on e-loyalty, which would help managers to understand their customers better, to take advantage of industry-related factors, and to improve their service quality. The present study is an attempt to critically synthesize results from multiple empirical studies on e-loyalty. Our findings illustrate that 62 instruments for measuring e-loyalty are currently in use, influenced predominantly by Zeithaml et al. (J Marketing. 1996;60(2):31-46) and Oliver (1997; Satisfaction: a behavioral perspective on the consumer. New York: McGraw Hill). Additionally, we propose a new general conceptual framework, which leads to antecedents dividing e-loyalty on the basis of the action of purchase into pre-purchase, during-purchase and after-purchase factors. To conclude, a number of managerial implementations are suggested in order to help marketing managers increase their customers’ e-loyalty by making crucial changes in each purchase stage

THE RELATIONSHIP AMONG U-CONSTRUCTS, TRUST AND SATISFACTION: EVIDENCE FROM MOBILE BANKING USERS

The last few decades have witnessed a drastic change in the nature of commerce due to the development of ubiquitous computing technologies. E-commerce has evolved to an ultimate stage that is called u-commerce. This study seeks to provide an understanding of consumer satisfaction and trust in u-commerce characteristics. Thus, the research examined how u-constructs affect satisfaction and trust from the mobile banking perspective. Ubiquity, uniqueness, universality, and unison comprise the characteristic features represented as u-constructs. In this study, a total of 1012 samples were analysed using Structural Equation Modelling (SEM). The results showed that characteristics of ubiquity and universality have positive effects on customer satisfaction, yet they do not have any effect on trust. It was also found that uniqueness and unison have positive effects on trust and that trust has a positive effect on satisfaction. This study contains some theoretical and practical implications for researchers and practitioners who are interested in u-commerce and improving customer satisfaction.