Anonymity, Social Identification, and Online Social Influence

This experiment investigated the primacy of social identification in the online social influence process with anonymity as a contextual variable. Other key variables were perceived argument strength and attitude toward abortion. Participants (N = 229) were randomly exposed to four conditions, in which they read three pro-life or pro-choice arguments from either three identifiable people (known) or three unidentifiable people (unknown). Based on the social identity model of deindividuation (SIDE), the study tested if social identification had a greater effect on attitude in unknown conditions through depersonalization. Results demonstrated that social identification predicted attitude, but anonymity did not affect the process. In other words, depersonalization was not triggered by anonymity. Social identification also affected attitude indirectly (via argument strength). The study also found presence of both group membership-based influence (driven by social identification) and informational influence (driven by argument strength). Implications of the study, especially involving anonymity, were discussed

Cyberpsychology and Human Factors

The online environment has become a significant focus of the everyday behaviour and activities of individuals and organisations in contemporary society. The increasing mediation of communication has led to concerns about the potential risks and associated negative experiences which can occur to users, particularly children and young people. This is related to the emergence of the online environment as a location for criminal and abusive behaviour (e.g., harassment, sexual exploitation, fraud, hacking, malware). One of the key aspects of understanding online victimisation and engagement in criminal behaviours is the characteristics of online communication that are related to the affordances of the technologies, services and applications which constitute digital environments. The aim of this paper is to examine the influence of these characteristics on individual and group behaviour, as well as the associated opportunities for victimisation and criminal behaviour. These issues are of relevance for those involved in the design and implementation of technologies and services, as the ability to assess their potential use in this way can enhance strategies for improving the security of systems and users. It can also inform educational strategies for increasing user understanding of potential informational, privacy and personal risks, and associated steps to improve their security and privacy. Each of the main characteristics of mediated communication is examined, as well as their potential impact on individual and group behaviour, and associated opportunities for victimisation and offending. The article ends by considering the importance of recognising these issues when designing and implementing new technologies, services and applications

Socio-Psychological Aspects of Group Processes

The original working paper had no abstract. The purpose of the working paper was to document previous research undertaken in group research (broadly) from the socio-psychological perspective. Some of this directly related to work on GSS, some of it was antecedent to that research

Deindividuation

Deindividuation is among the classic phenomena researched by the early pioneers of social psychology. Building on the theorizing of LeBon (1895/1985), deindividuation provided an explanation for aggression in the crowd, a concern as relevant today as it was in the previous two centuries. The theory predicts that behavior becomes more antinormative and aggressive under conditions of anonymity, associated with group immersion, and that this occurs because of reduced self-awareness and deregulated behavior. However, close scrutiny of the deindividuation literature provides scant evidence for the deindividuation process. Revisiting the primary literature reveals at best mixed support for the original claims and many contradictions, often belied by accounts in secondary sources and textbooks. Reformulation and refinement of the theory has not helped. I present a reinterpretation, in terms of social influence by group norms, in line with social identity principles, supported by experimental evidence and a meta-analysis of the original deindividuation literature

Did Facebook absorb freewill?

Previous studies on social networking sites have failed to address comprehensively the level of efficacy and role of peer influences in the rise in membership levels of this new communication innovation. This study assessed the level of social influences at play in college students` decision to participate on Facebook. Online and postal surveys were sent to undergraduate students of a Northeastern institution of higher education to obtain self-reported of levels of perceived peer pressure influencing their participation on Facebook. The data collected were used to test a new theory of social conformity. No relationship was found between time spent on Facebook in a typical week and peer pressure

Online identities and social influence in social media gambling exposure : A four-country study on young people

Social media tends to gather users around social cliques consisting of similar-minded individuals and shared identities. These online group processes can have significant influence on user behavior, which is alarming when considering risky behaviors such as gambling. This study examined how online clique involvement predicts young people's interest in gambling content and following observed group norms on social media. Survey respondents were 15-25-year-olds from Finland (n = 1200), the United States (n = 1212), South Korea (n = 1192) and Spain (n = 1212). A self-reported measure of online clique involvement and a gambling-related social media vignette experiment were utilized. The results show that online clique involvement was related to higher interest in gambling content. Content liked by a majority gathered more interest, indicating conformity to a group norm. This finding was especially true among participants with past involvement in online cliques, and the association was strongest in South Korea. The tendency to participate in online clique behavior creates a potentially risky setting when encountering online gambling content, because it may accentuate the effect of observed group norms. Interacting with gambling content increases the visibility of such content due to algorithmic filtering technologies, which can fuel gambling-related intentions and behaviors, and normalize gambling.Peer reviewe

There’s No “Me” in “Imgur”: Applying SIDE Theory and Content Analysis to Viral Posts on Imgur.com

The Social Identity model of Deindividuation Effects (SIDE) asserts that social (i.e., collective) identities are more salient under conditions of anonymity, prompting “deindividuation” as group members place more focus on community standards and downplay individual differences. As a result of deindividuation, social standards become the driving force of group interaction, and the successful practice of group norms identify individuals’ in-group status while reinforcing the social identity of the community. The current study applies the SIDE model to the anonymous image-sharing platform Imgur.com to ascertain whether self-referential posts are assessed more negatively than other-referential and non-directed content, and to examine whether posts of varying referential-type occur more frequently across post-type subcategories. A content analysis of 42 posts to Imgur’s “front page” revealed that self-referential posts receive significantly more “downvotes” (i.e., negative assessments) than non-directed content and substantially more downvotes compared to other-referential posts. Further, self-referential content was most common within the subcategories of “capitalizing” and “social support,” as compared to “community identification” and “information / mobilization” for other-referential, and “visually appealing” and “humor” for non-directed posts. The findings suggest that the Imgur community engages in voting habits that favor the maintenance of social identity over the sharing of individuating information, providing sustained support for the applicability of SIDE in anonymous online contexts such as Imgur

Side Effects Of Self-Referential Discussion: The Impact And Interaction Of Deductive And Inductive Routes Of Identity

Studies of group communication and group identity rest on two competing theoretical concepts of the group, one that prioritizes examining the relationships between members and one that examines the group as a gestalt construct. For live groups, it is not always clear which style, individual or gestalt, is most appropriate or provides more insight into any specific group because groups’ identities and communication behaviors are sometimes explicable by both theoretical concepts. This occurs because in real-world groups the formation process typically involves an amalgamation of both influences. In other words, live groups form identities built around both members’ individual traits and categorical commonalities among members. When group formation occurs, it is not always clear which theoretical concept should guide the analysis because when both identity formation styles occur together, research currently lacks a way to determine which has more influence on the resulting group. The present study brings our theoretical understanding of group formation closer to groups in a live context. It does so by forming groups under conditions that provide opportunities to foster both formation styles and measuring members’ perception of gestalt or individually focal group identity. Results indicate that members tended to perceive a greater degree of gestalt identity, but not to the exclusion of individual identity