Pengaruh Lingkungan Pemasaran Global terhadap Perekonomian di Indonesia

The success of global companies in the Indonesian market is due to their ability to package global marketing strategies that are adapted to the Indonesian market, both politically, economically, socio-culturally, geographically and economically. The purpose of this research is to find out how the influence of the existence of a global marketing environment has on the economy in Indonesia. This study uses a descriptive analysis method, which is a method that describes the results of problem analysis in order to answer research problems. In this case, analyzing global marketing issues for Indonesian companies to compete in the global market. The results obtained from this study are global marketing strategies for Indonesian national companies. Obtaining data is done through library research methods (library research). Global marketing can bring positive and negative influences, it all depends on how domestic marketing deals with it. With all its policies, the government's role is inevitably very important in advancing the Indonesian economy in facing the global market

Current Prospects and Practices of social media to market library sources and services: a case of selected university libraries of Pakistan

Purpose: the prime purpose of this research study is to investigate the application of social media in the marketing of library sources and Services in the university libraries of Pakistan. Research Design/Methodology/approach: Data were gathered using a survey method and a quantitative research methodology. The Pakistani university librarians were the source of the data, which was gathered both offline and online. With the aid of SPSS and other analysis software, 100 valid responses in all have been examined. Findings: the Research findings revealed that university librarians of Pakistan are well aware of the very application of social media in the marketing of library sources and services. The result shows that majority of the university libraries are using social media for the marketing of library sources and services. However, the librarians have identified that Facebook is a more suitable tool for the marketing of library sources and services. The research result has confirmed that university librarians are well aware of the needed skills and knowledge how to implement social networking sites to market the library sources and services. The results also described that university librarians use some of the tools/methods to analyze the marketing feasibility at the country level Practical Implications: This research helps library and information workers at the international and national levels understand how social networks might be used to provide library resources. Limitation: the present Research is purely consisted to the university librarian four provinces and twin cities of Pakistan. Originality/value: This research demonstrates the value of social networking sites platforms for the marketing of library resources and services and makes a contribution to the fields of library and information science and information management. Flexible marketing platform should be created by the university libraries using social networks sites in order to promote their resources and services. The higher authority should support this effort

Using Social Media Platforms to enhance Marketing of Library Services by staff at Hamu Mukasa Library, Uganda Christian University, Mukono.

The study focused on use of social media platforms by library staff to market library services at Uganda Christian University, Mukono. The study objectives included; to identify the types of library services offered by the library, social media used in marketing library services and challenges faced by library staff. The study adopted a case study research design. The study population consisted of 12 library staff who were selected purposively. Data was collected using in-depth interviews and observation methods and was analyzed qualitatively using content and thematic analysis. The study findings revealed that both traditional and online library services were provided to patrons in the library. Various social media platforms were used for marketing library services. Library staff faced various challenges in marketing library services using social media; patrons had limited awareness of existing social media platforms for the library, there was no policy to guide staff on how to use social media platforms. The library had limited computers and related computer accessories to support provision of library services. Some library staff also lacked the knowledge and skills to provide library services using social media. The library Wifi was unstable and costly to be consistently used by reference library staff to support their work. The study recommended that trainings should be organized for both library staff and users on how to access, and retrieve information resources from the library social media platforms. Library patrons should be informed about the library official social media platforms. Also library management should develop a clear policy to guide staff on the use of social media platforms in marketing library services, acquire modern computers, relevant computer accessories and provide stable internet to support reference librarians and IT staff to market library services and information resources in the library

Review of Manuscripts on “Library Marketing” Published in Library Philosophy and Practice (e-journal)

Objective: The assessment of scholarly communication on the particular area of knowledge has been used frequently by the subject specialists. The current study aimed to observe the coverage of articles on the subject area of “Library Marketing” in one of the library and information science journals, Library Philosophy and Practice (e-journal). Methods: Data search was performed on the Elsevier’s Scopus database on October 10, 2021. The name of the journal was written in the main search box after selecting the “source title” option and in the second search box, “library marketing” was written to refine the search result. The bibliographic records of the retrieved dataset were downloaded for the quantitative analysis. Microsoft Excel and VOS viewer software were used. Results: A total of 78 records on “library marketing” were found in the Library Philosophy and Practice (e-journal), published between 2002 to October 10, 2021. The majority of the articles (62%) were published during the last three years (2019-2021). All the selected articles gained 139 citations, and 7 articles achieved the h-index scale. One hundred and sixty-five authors affiliated with 99 organizations of the 15 countries contributed to these articles. One-third of the articles were contributed by Nigerian researchers. “Marketing” and “Library Services” were found to be the prominent keywords. Conclusion: The study identified the literature on library marketing published in Library Philosophy and Practice (e-journal) and create awareness among the potential researchers as well as library and information science professionals in understanding the subject coverage and its scope

The effects of social marketing techniques on attitudes and knowledge of health scholars of Liaquat University of Medical and Health Sciences Hospital Hyderabad Sindh, Pakistan

The Purpose of the study is to examine the effect of Social Marketing Techniques on the Knowledge and Attitude of health scholars at the Liaquat University of Medical and Health Sciences Hospital Hyderabad Sindh, Pakistan. Quantitative study methods to use for analysis. The study population includes all students and faculty members of the Liaquat University Hospital, and the simple random sampling technique was used. Primary data collected through an adapted questionnaire. SPSS 20 software were used to analyze the tests like; validity and reliability, Cronbach\u27s alpha, descriptive and inferential statistics paired t-test and test. Result of validity and reliability was 0.82 and 0.92. Social marketing intervention has significantly increased on the average knowledge and attitude of the target population. The change of awareness in the dimension of accessibility (3.3), cost of participation, and communication also increased significantly. The lack of awareness about the role of medical library services leads to reduced. Social marketing is an appropriate way of information to users regarding services and resources creates a positive attitude among the health communities. According to the libraries\u27 social role, social marketing is an appropriate way to inform library users and helps to create a positive attitude among the country\u27s health community

KAJIAN PEMASARAN RUMPUT LAUT (Eucheuma Cottoni) (Studi Kasus Desa Tanjung, Pademawu, Pamekasan)

ABSTRACTPamekasan, have great potential for the development of seaweed farming. The aims of this study are to know: marketing channels and marketing margins. The method of sampling was done by using incidental sampling and snowball sampling. Mean while, the methods of collecting data through observations, distributing questionnaires, interviews, library research and documentation.Data analysis using analysis of R/C ratio to determine the feasibility of the business and margin analysis to determine the efficiency of marketing. The results showed that a). seaweed farming are viable with R/C ratio 1.151 for the wet sales and 1.77 for the dry sales. B) there are two seaweed marketing channels, first: farmers – middlemen – plant collectors – factories, second: farmers – plant collectors – factories. The analysis of marketing margins, showed that marketing channels of wet seaweed was inefficient, while marketing channels of dried seaweed was efficient.Keywords: seaweed, marketing

What do faculty and students really think about e-books?

Purpose - The purpose of this article is to report on a large-scale survey that was carried Out to assess academic users' awareness, perceptions and existing levels of use of e-books. The survey also seeks to find out about the purposes to which electronic books were put, and to obtain an understanding of the most effective library marketing and communication channels.Design/methodology/approach - An e-mail invitation to participate in the survey was distributed to all UCL staff and students (approximately 27,000) in November 2006, and 1,818 completions were received, an effective response rate of at least 6.7 per cent. Statistical analyses were carried out on the data using Software Package for Social Sciences (SPSS).Findings - The survey findings point to various ways in which user uptake and acceptance of e-books may be encouraged. Book discovery behaviour, a key issue for publishers and librarians in both print and electronic environments, emerges as a critical focus for service delivery and enhancement.Originality/value - The survey is part of an action research project, CIBER's SuperBook, that will further investigate the issues raised in this initial benchmarking survey using deep log analysis and qualitative methods. The paper partly fills the gap in the literature on e-books which has mainly focused on usage and not the users

Meta-analysis and systematic review of skin graft donor-site dressings with future guidelines.

Background: Many types of split-thickness skin graft (STSG) donor-site dressings are available with little consensus from the literature on the optimal dressing type. The purpose of this systematic review was to analyze the most recent outcomes regarding moist and nonmoist dressings for STSG donor sites. Methods: A comprehensive systematic review was conducted across PubMed/MEDLINE, EMBASE, and Cochrane Library databases to search for comparative studies evaluating different STSG donor-site dressings in adult subjects published between 2008 and 2017. The quality of randomized controlled trials was assessed using the Jadad scale. Data were collected on donor-site pain, rate of epithelialization, infection rate, cosmetic appearance, and cost. Meta-analysis was performed for reported pain scores. Results: A total of 41 articles were included comparing 44 dressings. Selected studies included analysis of donor-site pain (36 of 41 articles), rate of epithelialization (38 of 41), infection rate (25 of 41), cosmetic appearance (20 of 41), and cost (10 of 41). Meta-analysis revealed moist dressings result in lower pain (pooled effect size = 1.44). A majority of articles (73%) reported better reepithelialization rates with moist dressings. Conclusion: The literature on STSG donor-site dressings has not yet identified an ideal dressing. Although moist dressings provide superior outcomes with regard to pain control and wound healing, there continues to be a lack of standardization. The increasing commercial availability and marketing of novel dressings necessitates the development of standardized research protocols to design better comparison studies and assess true efficacy.R01 EB021308 - NIBIB NIH HHSPublished versio

ANALISIS KEPUTUSAN KONSUMEN TERHADAP PENGGUNAAN JASA SEND MEULABOH

Send Meulaboh the first online motorcycle taxi to operate in Meulaboh. This study aims to determine the analysis of consumer decisions on the use of Send Meulaboh services on students of the Teungku State Islamic University Dirundeng Meulaboh. The type of data used in this study is qualitative data using the Field Research and Library Research methods which are sourced from primary and secondary data. Data collection techniques used were interviewing, observing and searching books, journals, online media and related articles. Researchers conducted interviews by giving several questions to students who use the Meulaboh send service. The results showed the vendor control system (efficiency, price and quality) and marketing stimulation (product, price and promotion) seemed very closely related to the reasons for using Send Meulaboh services

Access to and impact of information technologies at Balme Library, University of Ghana

Libraries, particularly academic libraries implement technologies to enhance their services to promote teaching, learning and research. In this thesis the impact of information technologies (library technologies) on delivery of services at the Balme Library of the University of Ghana was evaluated. The researcher adopted the multi-methods approach to the research by using a semi-structured questionnaire to collect data from users (students) of the library and para-professional staff of the Balme Library of the University of Ghana who formed one group of the study. The interview was used to collect data form professional staff of the library who on the other hand formed the second group of the study. Responses of the data collected from the two groups formed the components of the study and data collected quantitatively were analysed using univariate analysis method and interpreted by the descriptive and inferential statistics method. The qualitative data, on the other hand, was analysed using the narrative analysis approach. The findings of the study reveal that a variety of IT facilities such as computers, internet, photocopiers, scanners, braille embossers, magnifiers for reading, reference management software, video conference facility, electronic theses, electronic databases, automated library system, electronic past questions and the library website are available at the library and are very accessible to all users (students) and staff of the library. Students and staff of the library have good IT skills to utilise those resources. The findings also reveal that the IT infrastructure had positive impacts on the delivery of library services ensuring that users received the appropriate services they needed at the right times and places The study found challenges of slow internet connectivity, unstable power supply, lack of IT skills, inadequate IT infrastructure among others and these hinder the maximum utilisation of IT in and out of the library and recommends periodic training of staff and users, proper maintenance of facilities, increase of internet bandwidth and better marketing of library servicesInformation ScienceM. Inf. (Information Science