Customizing hybrid products

We explore how the convergence of the digital and physical into hybrid products leads to new possibilities for customization. We report on a technology probe, a hybrid advent calendar with both paper form and digital layers of content, both of which were designed to be customizable. We reveal how over two hundred active users adapted its physical and digital aspects in various ways, some anticipated and familiar, but others surprising. This leads us to contribute concepts to help understand and design for hybrid customization – the idea of broad customization spanning physical and digital; end-to-end customization by different stakeholders along the value chain for a product; and the combination of these into customization maps

Customizing hybrid products

We explore how the convergence of the digital and physical into hybrid products leads to new possibilities for customization. We report on a technology probe, a hybrid advent calendar with both paper form and digital layers of content, both of which were designed to be customizable. We reveal how over two hundred active users adapted its physical and digital aspects in various ways, some anticipated and familiar, but others surprising. This leads us to contribute concepts to help understand and design for hybrid customization – the idea of broad customization spanning physical and digital; end-to-end customization by different stakeholders along the value chain for a product; and the combination of these into customization maps

GIFT:Hybrid Museum Experiences through Gifting and Play

he GIFT project develops new approaches to creating hybrid physi-cal-digital visitor experiences in museums. Through design exploration of two concepts focusing on gifting and playful appropriation, the project charts how museums can create a deeper and more meaningful experience by giving visitors the tools to tell their own stories. The project is highly cross-disciplinary com-bining HCI research, artist-led exploration, technology explorations, and experi-ence design in collaboration with museums. Furthermore, the project gathers 10 prominent museums from Europe and the US in an action research project that both serves to ground the prototypes and framework in the needs of museums, while also facilitating the museum sector's need to become 'digital-ready', under-standing and capitalising on digital technology. As the project has progressed through half of its duration, we report on initial findings and how these have shaped our direction of progress

ONEDAY Shoes: A Maker Toolkit to Understand the Role of Co-Manufacturing in Personalization

Personalization of shoes is of increasing importance to designers, design researchers, and manufacturers as mass customization progresses towards ultra personalized product service systems. Many attempts have been made to design co-creation platforms that allow end users to personalize their own shoes. Those co-creation platforms primarily concentrate on color selection. This research takes a different approach and designs a toolkit for maker-oriented users to co-manufacture their own shoes. The toolkit was designed in different levels and deployed to makers via crowdsharing worldwide. Backers were surveyed before deployment and interviewed after two years to understand personalization over a larger amount of time with the research product. We find that users who have greater bespoke tools and materials in their toolkits are more likely to personalize their shoes while co-manufacturing. The research provides guidelines for researchers and designers creating toolkits, designing personalization product service systems/configurators and engaging in tangible bespoke processes