Museum promotion and cultural salience: the agenda of the Athenian Acropolis museum

This case study examines a process of agenda building in the context of cultural organizations. We chose the Acropolis Museum, as a new, emerging cultural organization in the European periphery which engages in public actions, in the form of symbolic initiatives, in order to set a specific cultural agenda for Greek and international media. We scrutinize seven symbolic initiatives publicized by the museum, as attributes that influence media content. We conclude that development of cultural/educational services, advertising and marketing, visitor/customer relations, partnerships, symbolic actions, special events, and supporting services constitute significant cultural attributes, which strategically become a part of the media agenda, thereby contributing toward the building of a museum agenda

I Am the Agenda: Personal Salience, Agenda Selfying and Individual Name Building in Hybrid Media Settings

This theoretical paper introduces the notion of personal salience, expanding the traditional paradigm of agenda setting theory to encompass digital, online activities for the establishment of personal agendas. Self-agendas have been examined from many diverging points of view and competing perspectives. In this paper, we aim to place them within the precise categorization of the agenda setting paradigm. In its fifty-year history, scholars have examined the specific mechanisms and processes that render “issues” and “objects” salient. The current paper aims to classify personal agendas and personal salience as distinct typologies of mediated significance

Museos y periodistas. Análisis de la sala de prensa virtual como espacio de relaciones públicas

Las rutinas de producción periodística se vieron alteradas con la aparición de Internet y la evolución de las fuentes 2.0. Se han extendido los espacios virtuales corporativos para los medios de comunicación, entendidos como herramienta básica de Relaciones Públicas. Los responsables de las organizaciones museísticas han entendido la necesidad de establecer un vínculo relacional con los periodistas en la red, a través de los sitios web oficiales de los museos. No obstante, concluimos que no facilitan los contenidos necesarios para transmitirlos de forma apropiada.News production routines were altered with the advent of the Internet and the evolution of the 2.0 technology sources. Corporate virtual spaces have broadly spread for the media, acting as a basic tool of Public Relations. Those who are responsible for museum organizations have understood the need for a relational link with reporters through the network, using the museums official websites. However, according to our results, we can conclude that these tools do not provide the appropriate content

The take a break campaign? National print media reporting of the election

The take a break campaign? National print media reporting of the electio

You are the agenda:The pursuit of personal significance in social media contexts

This paper draws evidence from a national survey conducted in the Republic of Cyprus. Respondents provided evidence about their own self-promotion on social media while assessing other users’ personal salience online. Furthermore, they provided evidence about their own reactions toward other people’s personal salience. The study shows that respondents display affective, perceptional, as well as behavioral reactions toward other people’s online visibility. Demographic characteristics along with certain types of control variables are associated with individuals’ personal salience. Although transferring personal salience constitutes a segmented social media influence, this survey shows that it is recognized as a widespread objective and priority by ordinary individuals

Intermedia Agenda Setting and Grassroots Collectives: Assessing Global Media’s Influence on Greek News Outlets

This study focuses on a variety of grassroots collectives that emerged during the Greek economic crisis and aims to record activists’ own perceptions regarding the way that domestic media reacted after these collectives featured on the front pages of global news outlets. Drawing on 10 in depth interviews with activists participating in five grassroots collectives, this study brings together social movement and communications theoretical frameworks. Interviewees were asked about their perceptions regarding the role that global elite media coverage may have played in the salience of their endeavors in domestic media. Subsequently, we tested their personal testimonies by implementing a time series analysis on three Greek newspapers for a period of seven days before and after a front page publication in global elite media. Findings suggest that there is a big discrepancy between the perceived and the actual impact of global elite media on the agenda of domestic newspapers. To this end, further research should be undertaken to specify the exact characteristics that influence which grassroots collective will gain prominence in the public realm