Inefficient Allocation of Marketing Budgets: Misunderstanding Corporate Sponsorships

This dissertation explored the inefficient allocation of marketing budgets and the misallocation of corporate sponsorships. The researcher opened by discussing the foundation of the study and the underlying lack of understanding and measure of corporate sponsorships in corporate marketing. The study used a flexible multiple-case study design to explore corporate sponsorship allocations and measurements. The researcher provided two research questions to guide the study, along with underlying assumptions, limitations, and delimitations that may impact the study, before concluding the first section with a literature review. The review summarized the current practices of corporations for allocating and measuring sponsorships and revealed gaps in the processes of organizations who render sponsorship. Next, the study transitions to the second section to highlight the researcher’s responsibilities as the sole instrument of the study. The section contains a deeper explanation of why the lack of statistical data for and informal processes in corporate sponsorship require a flexible multiple-case study design. The researcher discusses the purposeful sampling technique used to select information-rich cases from the accessible population before closing the section with the data collection and analysis techniques and the procedures established to ensure transferability, dependability, and confirmability. The dissertation concludes with the third section as the researcher presents the study’s findings after a study overview and predictions. After collecting data from three cases, return and potential need fulfillment, budget reliance, preferred sponsee type, and corporate social responsibility emerged as the primary themes used by firms to make sponsorship decisions and validate them within their budgets. The study revealed a reliance on informal allocation processes and a lack of sponsorship review, and the researcher recommends standardized allocation and measurement processes, more defined corporate policies, and clear sponsorship expectations

Temporal Trends of Corporate Sponsorship in Medical Research

Data will be collected from medical journals to assessed changes in the nature and prevalence of corporate sponsorship. The journals that will be reviewed are the Journal of the American Medical Association (JAMA), the New England Journal of Medicine (NEJM), the British Medical Journal (BMJ), and the Lancet. These journals were chosen because of their high impact on medical research representing both American and British Medical editorials. It has been shown that corporate sponsorship has been associated with bias results (Kjaergard et al 2002). Changes in the nature of corporate sponsorship would be linked to changes in economic climate and changes in the policies regarding how research is done and published. Data collected from the four journals will be used to determine several things: Significant changes in corporate sponsorship, differences between European and American editorials, and a potential association between subject and corporate sponsorship. If temporal trends are observed from the data they will then be placed in a social context. The consequences of temporal trends have a bearing on social policy because a bias in medical research affects many large decisions, such as allocation of research funds, what medicines to use on a personal level, and what research should be done in the future. An exploration of the effects of the data gathered on social policy will be worthwhile

LANDCARE: A BUSINESS PERSPECTIVE

Land Economics/Use,

Branding the Games: Commercialism and the Olympic City

This chapter examines the role of branding and sponsorship in the Olympic games - with particular reference to the urban. The chapter identifies tensions between Olympic values, branding activities and a projected legacy. The chapter offers a social-theoretical account of the Olympic brand to analyisis on :London2012. It is a contributiuon to wider analysis in a book drawing upon historical, cultural, economic and socio-demographic perspectives. Olympic Cities examines the role of London hosting the 2012 Olympic and Paralympic Games as a means to promote urban regeneration and social renewal in East London

Event sponsorship in China

Event marketing is currently at the infant stage in China, but holds a great potential in future. This is concluded from an Internet-based survey. The respondents believe that event marketing provides international companies with a viable alternative to the increasingly cluttered mass media, and plays a key role in the integrated marketing communications (IMC). Sponsoring sports and music events is found particularly effective in reaching the opinion leaders and innovators, and establishing favourable links between the audience and the sponsor’s brand image

Health Security for rural poor: study of community based health insurance

ABSTRACT For many people living in developing nations, illness represents a permanent threat to their income earning capacity and, therefore, their livelihood .Health insurance has been progressively more recognized as a tool to finance healthcare provision in the developing world. The high demand for good quality healthcare and the extreme underutilization of existing health services have given rise to the need for community health insurance—an arrangement that may both increase access to healthcare as well as theoretically improve its quality. While alternative forms of healthcare financing have been scrutinized, the option of insurance seems to be promising as it offers the opportunity to pool risk by converting unpredictable healthcare costs into fixed annual premiums. The typical dialogue surrounding health financing cites three main types of insurance as viable options to provide care. First is social health insurance, a practice initiated in several European countries where the working population of society provides health funds for the entire population, working and non-working. Social health insurance utilizes basic socialist principles to hold all sections of society accountable for the good of the community. The next type of insurance model is private health insurance, a structure that generally prevails in capitalist societies. Private insurance favors those who can afford to pay regular premiums, i.e. the middle class and the wealthy. Private insurance, therefore, inherently excludes the poor and only provides benefits to paying members. Finally, and most notable in discussing health for the rural poor, is community-based health insurance (CBHI). Studies conducted in various developing countries, including India, show that community-based health insurance (CBHI) schemes are highly effective in reaching poor populations. According to Friends of Women's World Banking, CBHI is defined as "any not-for-profit insurance scheme that is aimed primarily at the informal sector and formed on the basis of a collective pooling of health risks, and the members participate in its management." Such schemes frequently function in conjunction with healthcare providers or community organizations, such as local religious institutions, self-help groups (SHGs), or non-governmental organizations (NGOs).CBHI requires that people make a small contribution (i.e. pay a premium), which is then pooled to provide benefits, such as medical costs, to those within the pool who may need assistance. Unlike social or private health insurance schemes, CBHI is distinct in that it is generally initiated and managed by the community it benefits. This characteristic of CBHI is particularly important as it entails that the features of any specific CBHI scheme tailor to the local needs of the people. Against this background, the present paper attempts to analyze the Public Private Partnership [PPP] model in Health Insurance. As an example of the above-examined PPP, Chaitanya and HDFC-Chubb General Insurance, located in the Pune district of Maharashtra is taken as case study. Chaitanya and HDFC have recently joined in an endeavor attempting to provide CBHI coverage to SHG -women and their families in the Chaitanya field area. Founded in 1993, Chaitanya focuses on the establishment and strengthening of SHGs and development through micro-finance programs. Chaitanya's work has motivated the formation of the Grameen Mahila Swayamsiddha Sangha, the first independent federation of SHGs in Maharashtra. Currently, Chaitanya also carries out developmental activities including water & sanitation, agriculture, livelihood, and health. HDFC Bank and Chubb Corporation, USA entered a venture together in 2002 to jointly offer general insurance services. Specifically, HDFC-Chubb GIC offers a rural initiatives program tailored to meet the needs of the rural poor and offer insurance services at reduced costs.hEALTH SECURITY; POOR; INSURANCE

2011 Portfolio

This report provides a snapshot of the financial and programmatic health of Philadelphia's nonprofit cultural organizations. It also examines recession-period trend data for 276 organizations to understand the economic downturn's impact on regional cultural groups. Includes a glossary. With bibliographical references

Greater Philadelphia Cultural Alliance 2011 Portfolio

Provides a snapshot of the breadth, diversity, and financial and programmatic health of arts and cultural organizations in southeastern Pennsylvania, including data on the recession's effect on revenue, attendance, employment, and fundraising