Átalakuló fogyasztói szokások az e-turizmusban, a szallas. hu sikere

Az elmúlt években nagymértékben megváltozott a fogyasztók szokása az utazásra vonatkozóan, melynek következtében előtérbe kerültek az online utazási irodák (OTA) és szálláshelyek. Új korszakra ébredtünk, melynek neve: e-turizmus. A szálláshelyek és az OTA-k között folyamatos az együttműködés a szolgáltatások értékesítése érdekében. A legjelentősebb magyarországi OTA a szallas.hu, mely öt év alatt piacvezető lett az országban. Jelen cikk az e-turizmusban fellépő új fogyasztói szokásokat vizsgálja, amely kifejezetten a szállásfoglalásra vonatkozik. In recent years consumer behaviour has changed a lot concerning travelling, though the focus is on online travel agencies (OTA) and hotel portals. A new period has come that is called e-tourism. In order to sell services, cooperation between OTA-s and hotels is continuous. The most significant Hungarian OTA is szallas.hu, which in five years has become the market leader. This article examines the new consumer behaviour in e-tourism, specially concerning online hotel booking

A Process Framework for Semantics-aware Tourism Information Systems

The growing sophistication of user requirements in tourism due to the advent of new technologies such as the Semantic Web and mobile computing has imposed new possibilities for improved intelligence in Tourism Information Systems (TIS). Traditional software engineering and web engineering approaches cannot suffice, hence the need to find new product development approaches that would sufficiently enable the next generation of TIS. The next generation of TIS are expected among other things to: enable semantics-based information processing, exhibit natural language capabilities, facilitate inter-organization exchange of information in a seamless way, and evolve proactively in tandem with dynamic user requirements. In this paper, a product development approach called Product Line for Ontology-based Semantics-Aware Tourism Information Systems (PLOSATIS) which is a novel hybridization of software product line engineering, and Semantic Web engineering concepts is proposed. PLOSATIS is presented as potentially effective, predictable and amenable to software process improvement initiatives

ONLINE SERVICE CO-CUSTOMIZATION: HOW THE PARTNER AND THE INFORMATION PRESENTATION AFFECTS TOURISTS’ CHOICE OF ONLINE TOUR SERVICES

People always travel with their friends. Some of them would like to design their travel plan together while some others would like to design their plan singly. Prior studies most focus on the single decision context. This paper investigates the collaborative customization in the joint decision and joint consumption context, and the information presentation format (attribute-based vs. bundle-based) effect on the tourists’ decision and behaviour is discussed. We also consider the relationship effect. And finally the potential theoretical contribution and practical implication are discussed

Managing travel agency customers in an electronic business environment

The current publication is focused on managing travel agency customers in an expanding electronic business environment, influencing process and models of dealing with customers. As human nature is stated to be a factor to consider when e-technology steps in, the author suggests opportunities to keep the balance by implementing e-business initiatives and avoiding mistakes in managing travel agency clients. The purpose is by revealing some practical approaches to propose working examples in servicing in order to emphasize on the importance of travel agencies’ role and significance to their customers; reveal the integrant relation between technology and proper customer management; and the importance for the travel agent professionals to improve styles in doing e-business, respecting the human nature of the traveller

eTourism: A comparison of Online and Offline Bookings and the Importance of Hotel Attributes

Internet is an important tool for information searching and purchasing of products especially in tourism. This paper investigates the impact of demographic and travel characteristics of hotel guests on online and offline reservations. It also examines the importance of hotel attributes in selecting a hotel and the differences in priorities between guests who book their accommodation online and offline. Data was collected by surveys of guests in three hotels in Dubrovnik. The results of the study showed that the method of booking mostly depends on the nature of travel, and that the importance of hotel attributes does not differ much between different groups of guests

Cultura web 2.0 aplicada en el sector hotelero de Sevilla, para hoteles independientes

Internet y las nuevas tecnologías 2.0 están cambiando la forma en la que los consumidores se acercan al sector servicios, y además facilita a los establecimientos hoteleros contactar más fácilmente con sus clientes. Este trabajo de fin de Máster se ha centrado en los hoteles independientes, y como éstos afrontan este nuevo reto. El punto de partida de la investigación ha tratado de averiguar, a través de una prueba piloto, que se está haciendo en la actualidad en estos hoteles. Para finalizar, se propone una aproximación al modelo adecuado para que los hoteles independientes saquen el mayor provecho a la Web 2.0, y maximizar estas nuevas herramientas para poder alcanzar mejor sus objetivos de comunicación promoción, comercialización y venta de productos y servicios hoteleros.Internet and the new technologies are changing the form that the consumers approach the sector services, and more concretely to the sector of the hotels. The new technologies and applications of the Web 2.0, it would facilitate to these establishments to contact easier his consumers. For them one proposes this study as point of item of an investigation that tries to see that they are doing at present these hotels, and to show him as the above mentioned tools them his aims of communication might help to reach better promotion, commercialization and sale of products and hotel services

Understanding of online hotel booking process: A multiple method approach

With the development of information technology, online travel agency has become an important information and communication source in the hospitality industry. The previous studies assessing the online hotel decision-making behaviours, however, mainly focused on behavioural intentions as well as identifying factors that directly influence the transactional behaviours, which rely on a static approach rather than employing the holistic viewpoints. Thus, this research adopted the choice-set model as a theoretical lens to explore online hotel booking behaviours by using multiple methods (i.e. observation and survey methods). The findings of this research shed light on the dynamic patterns of online hotel decision-making process and identify important factors (i.e. internal and external information sources) across sequential stages of the choice-set model. Therefore, this research provides useful implications to online hospitality marketers

Extending the Theory of Planned Behavior to examine the role of anticipated negative emotions on channel intention: The case of an embarrassing product

The Theory of Planned Behavior (TPB) is successful in predicting consumer intentions for a wide variety of products and behaviors. However, little is known about how effective the TPB is when the behavior under study is embarrassing. To this end, this paper extends the TPB to create a conceptual model to examine the role of anticipated negative emotions on channel intention. An empirical study was conducted whereby the model was tested using survey data on the purchase of Regaine (a hair loss product that is embarrassing to buy) in Boots (a well-known UK multichannel drugstore). The embarrassing nature of Regaine created differences in the importance that emotions played when consumers intend to purchase using face-to-face channels (such as the physical drugstore) as against multichannel options or the internet. The results were analyzed using partial least squares structural equation modelling (PLS-SEM). The effectiveness of the TPB was improved. The variance explained (R2to intention) was 0.44% for the total sample, 49% for the drugstore, 58.4% for the internet, and 42.5% for multichannel

Antecedent and Mediator of Actual Visit Behavior Amongst International Tourists in Jordan

Actual visit behavior has been for many years an area of ongoing interest in fields that span both tourist behavior and international marketing. Despite the growth of the tourism industry, hotel industry is facing fluctuating tourist revisit intention provoked by dissatisfaction, high travel risk, mediocre hotel service, or negative Jordan image. Moreover, considerable fragmentation and inconsistency in empirical findings has limited theory development. This thesis, which is based on the concepts of Theory of Planned Behavior (TPB), has the following objectives: (1) to identify the direct influence of (perceived risk, revisit intention and perceived behavior control) on actual visit behavior. (2) to identify the direct influence of (tourist satisfaction, tourist attitude, subjective norm and perceived behavior control) on revisit intention. (3) to identify the direct influence of (perceived risk, Jordan image and service climate) on tourist satisfaction. (4) to examine to what extent revisit intention and tourist satisfaction mediate the relationship between perceived risk and actual visit behavior. (5) to determine the mediating effect of revisit intention on linkage of perceived behavior control with actual visit behavior. (6) to determine how the underpinning theory of Planned Behavior (TPB) can be used to explain actual visit behavior in Jordan. The measurement for the latent variables is adopted from past studies as follows: tourist satisfaction (10 items); perceived risk (7 items); Jordan image (11 items); service climate (10); revisit intention (5); tourist attitude (6 items); subjective norm (6 items); perceived behavior control (6 items); actual visit behavior (5 items). From 850 samples, 494 usable responses were returned representing a 59% response rate. Using Structural Equation Modelling (SEM), the Generating (MG) achieved model fit as shown in the GOF index: Ratio (CMIN/df) =1.186; GFI=0.973; RMSEA= 0.019; TLI=0.991; P-value=0.096. The SMC = 0.703 which means that the predictors explain 70.3% variance in actual visit behavior. The findings highlight five direct significant antecedents of actual visit behavior: revisit intention ( =.264, CR=2.720 p=0.007), perceived risk ( =-.318, CR= -2.197 p=0. 028), subjective norm ( =.199, CR=2.112 p=.035), Jordan image ( =.504, CR=2.653 p=.008) and service climate ( =.226, CR=3.020 p=.003); three direct significant antecedents of intention: tourist satisfaction ( =.373, CR=5.400 p=***), tourist attitude ( =.182, CR= 2.734 p=.006), subjective norm ( =.262, CR= 4.178 p=***); three direct significant antecedents of satisfaction: Jordan image ( =.356, CR=2.407 p=.016), subjective norms ( =173, CR=2.343 p=.019) and perceived behavior control ( =.159, CR=2.117 p=.034). The study found two insignificant direct antecedents to actual visit behavior PBC and satisfaction; one insignificant direct antecedents of intention i.e. PBC; three insignificant direct antecedents of satisfaction i.e. service climate and attitude. The finding supports eleven hypotheses (H1, H2, H3, H4, H7, H9, H4a, H9a, H10a, H4b, and H5a) and rejects six hypotheses (H5, H6, H8, H10, H2a, and H3a). Satisfaction and intention were found to be non-mediators

Examining Ecosystems and Infrastructure Perspectives of Platforms: The Case of Small Tourism Service Providers in Indonesia and Rwanda

Digital platforms are significantly affecting how firms and individuals undertake economic exchange. With their global expansion, exploring the implications of platforms for those who sell goods or provide services in the global south is an important agenda for determining their value. Yet, we argue that existing frameworks only provide a partial understanding of activities and relations. In this paper, we examine platforms through an analysis of two theoretical perspectives. Established ecosystems perspectives focus on platform governance, centralizing the activities of the ‘platform owner’. Such perspectives allow an analysis of platform strategy but can underplay the ways platform sellers and service providers engage with platforms. Infrastructure perspectives, in contrast, approach platforms as large and complex systems, which we argue allows for better analysis of the practices and agency of such actors. An analysis of small tourism service providers in Indonesian and Rwandan tourism supports the discussion of these two perspectives. Findings highlight the growth of global platforms, but service providers face challenges in using them effectively. Infrastructure perspectives highlight risks that service providers face in being pulled into adverse relationships as platforms become ubiquitous. As platforms expand, their complexity leads to challenges in engagement, but with potential for learning and collaboration