Aspects and Influence of Social Media Marketing in Today’s World: A Review of Scholarly Articles

Social media has carried out a lot of value additions for different stakeholders in today’s world. However, comprehensive literature reviews on different aspects of social media marketing are quite a few. Also, researchers working in this burgeoning area are eager to know the opinion of past researchers. For this article, a systematic literature review of scholarly articles, related to social media marketing, had been done to collect, examine and analyze previous studies related to social media marketing. Overall, the paper has tried to present a holistic viewpoint of experts on social media marketing

The emergence of clusters in societal transition : a coevolutionary perspective on the TCM cluster at Tonghua/China

New industries are recognized as new impetus to national wealth. At the same time, they are increasingly becoming geographically concentrated in some well defined areas. But current studies on the emergence of industrial clusters tend to analyze favorable driving factors. This dissertation takes the example of a Chinese endogenous industrial cluster, the traditional Chinese medicine (TCM) cluster at Tonghua, a small peripheral city in Northeastern China, to contribute to the theoretical understanding of the emergence of industrial cluster as a co-evolutionary process of organizations, institutions and firms, or, to put it more broadly, as economic evolution embedded in complex socio-economic contexts. The recent advance in evolutionary and co-evolutionary economics which considers the economy and economic landscape as dynamic process instead of equilibrium can be regarded as a part of broader and more intellectual turn of quest for history in social sciences. Although the principle of "history matters" is widely acknowledged, it tends to be reduced to a quite simple concept of "path dependence". However, path dependence cannot offer space for new path creation, except from an external shock. Accordingly, the role of human conscious action or Schumpeterian innovation should be added to path analysis through the concept of path creation. Furthermore, and more importantly, history should be understood as context, and historical context can be explored through the understanding of multi-paths and interaction among them over time. So path inter-dependence (co-evolution between paths) would be useful to better understand the complexity of real history. Since the industrial cluster is composed of interconnected firms and is also subject to changes in institution and technology, I will focus on the multi-way causal relationship between firm, institution and technology. The theorizing is not entirely new, but most of the theoretical and empirical discussions are at the national or industrial level, not regional or local one. A competitive cluster can be regarded as a co-evolutionary hotspot in which multiple populations actively interact and are interconnected. Co-evolution itself is a dynamic and evolutionary process. So I will adopt a dynamic and evolutionary view to examine co-evolutionary degree or co-evolutionary effects in the Tonghua pharmaceutical cluster through time. After a brief introduction which deals with the national institutional changes that are highly associated with new venture creation, entrepreneurship, and innovation, with registrations on drug and healthcare system, and with changes in market demand of China’s pharmaceutical industry and geographical distribution, I will collect evidences from three aspects based upon field survey and second hand data, i.e., the history of the enterprises, the origin of entrepreneurship, and the knowledge of evolution, linking their respective generative relationships through the genealogical method. In this volume, the evolution of the Tonghua pharmaceutical firm organization, the formation of local entrepreneurship, historical accumulation of knowledge, and particular knowledge of transfer among generations of firms will be discussed, then I will probe into co-adaption and co-evolution between local formal and informal institutions and organizations in Tonghua’s TCM industry. In addition, I will try to understand the co-evolutionary process at different geographical levels (namely, national and local). In summary, my main findings include the following several points. Firstly, in the course of the emergence of Tonghua’s pharmaceutical industry, local social networks and the traditional alliance between enterprises and government have played important roles. Secondly, the most important factor that influences the evolution of endogenous industrial clusters such as the Tonghua pharmaceutical industry in transitional countries is not the change in technology, but the change in fundamental national institutions. Thirdly, the success of the Tonghua pharmaceutical industry can be ascribed to the creation of multiple paths largely based on initial conditions, which implies that economic policy should have historical consciousness, namely, new economic innovation should make full use of both historical legacies and existing assets. Finally, it is co-adaption and co-selection of firm organization, institution, and technology that have jointly made Tonghua’s pharmaceutical industry become highly competitive, which means that whether one region can grasp new opportunities partially depends on its capabilities to coordinate a varity of development agents.Neue Industrien werden im Allgemeinen als Impuls der Entwicklung zu nationalem Wohlstand verstanden. Zugleich sind sie überwiegend an einigen geographisch genau definierten Orten konzentriert. Aktuelle Studien zur Emergenz dieser Industrie-Cluster neigen dazu, entsprechende begünstigende Faktoren zu analysieren. Mit dem Beispiel eines endogenen Clusters in China, dem Cluster der Traditionellen Chinesischen Medizin (TCM) in Tonghua, will diese Dissertation zum theoretischen Verständnis der Emergenz von Industrie-Clustern unter der Perspektive eines ko-evolutorischen Prozesses von Form der Organisation, Institutionen und Unternehmen beitragen. Oder, um es etwas breiter auszudrücken, diese Emergenz als ökonomische Evolution zu verstehen, die in einen komplexen sozio-ökonomischen Kontext eingebettet ist. Obgleich der Vorstellung, Geschichte habe eine Bedeutung („history matters“), überwiegend in der Forschung zugestimmt wird, bleibt diese oft auf das Konzept der Pfadabhängigkeit beschränkt. Das aber eröffnet keinen Raum für die Betrachtung endogener Pfad-Bildung. Dem Konzept der Pfad-Bildung entsprechend sollte jedoch die Pfadanalyse ergänzt werden um bewusste Handlungen des Menschen oder auch um Innovationen im Schumpeterschen Sinn. Wichtiger ist außerdem, dass Geschichte als ein Kontext verstanden werden sollte, in dem mehrere Pfade ko-existieren und im Zeitverlauf auch interagieren. So wäre ein Konzept der Pfad-Interdependenz (oder der Ko-Evolution von Pfaden) nützlich zum besseren Verständnis der Komplexität „wirklicher“ Geschichte. Weil das Industriecluster sich aus untereinander verflochtenen Unternehmen zusammen setzt und zugleich Gegenstand von Änderungen in den Institutionen und der Technologie ist, konzentriert sich die Dissertation auf vielseitige kausale Beziehungen von Unternehmen, Institutionen und Technologie. Ein wettbewerbsfähiges Cluster kann aus geographischer Sicht als ein „hot spot“ der Ko-evolution betrachtet werden, in dem verschiedenartige Populationen aktiv untereinander agieren und daher miteinander verflochten sind. Ko-Evolution selbst ist dann ein dynamischer und evolutorischer Prozess. Die Arbeit wählt diese Perspektive, um das Maß und die Wirkungen der Ko-Evolution im Pharma-Cluster von Tonghua im Zeitverlauf zu analysieren. Die Dissertation fußt auf empirischen Erhebungen, ergänzt um eine Dokumenten-Analyse, zur Geschichte der Unternehmen, der Herkunft der Unternehmerschaft sowie der Evolution von Wissen. Sie diskutiert die Evolution in den Organisationsformen der Pharma-Unternehmen in Tonghua, die Bildung einer lokalen Unternehmerschaft, die historische Akkumulation von Wissen und den besonderen Wissenstransfer zwischen Generationen von Unternehmen. Schließlich untersucht sie die Ko-Adaption und Ko-Evolution von lokalen formalen und informellen Institutionen und Organisationen der TCM-Industrie in Tonghua. Die folgenden Punkte betreffen die wichtigsten Ergebnisse der Dissertation: Erstens haben sehr langfristige und dichte lokale soziale Netzwerke eine erhebliche Rolle im Lauf der Emergenz der Pharma-Industrie in Tonghua gespielt. Zweitens ist der wichtigste Faktor in der Pharma-Industrie nicht im technologischen Fortschritt durch Anstrengungen bei Forschung und Entwicklung (FuE) zu sehen, sondern im institutionellen Wandel sowohl auf nationaler als auch auf lokaler Ebene. Drittens kann der Erfolg der Pharma-Industrie in Tonghua der Bildung multipler Pfade zugeschrieben werden, die auf bestimmten Anfangsbedingungen gründen. Das bedeutet, dass die neue ökonomische Entwicklungspolitik sowohl das historische Erbe als auch bestehende Aktivposten in vollem Umfang nutzen sollte. Schließlich ist festzustellen, dass Ko-Adaption und Ko-Selektion der Unternehmens-Organisation, von Institutionen und Technologie zusammen die Pharma-Industrie von Tonghua in hohem Maße wettbewerbsfähig gemacht haben. Ob eine Region neue Gelegenheiten ergreifen kann, hängt folglich teilweise von ihrer Fähigkeit ab, eine Vielfalt von Entwicklungs-Agenten zu koordinieren

Herbal product's quality control using ¹H-NMR metabolomics approach – An example from Danshen (Salvia miltiorrhiza Bunge.)

Radix Salviae miltiorrhizae is the only source of Danshen in pharmacopoeias. For thousands of years, it has been used in China for vascular and pain-related diseases. The current major chemical standards for Danshen products are tanshinone IIA and salvianolic acid B (Zhou, Zuo and Chow, 2005). However, in some regions, Danshen substitutes including Salvia przewalskii Maxim, S. bowleyana Dunn, and S. sinica Migo have been used. Such local substitutes are often erroneously called Danshen (Li et al., 2008, 2013). About ten thousand tonnes of Danshen, Salvia miltiorrhiza Bunge, achieved total revenue of around £54 million in 2015 (Translated from Chinese: Chinese Danshen market research and investment prospect from 2017 to 2023 forecast report, 2017). The global rise of Danshen-related products in different supply chains puts into question the consistency of product quality and the accuracy of information provided by suppliers. This project aims at using a metabolomics approach to understand the standard of Danshen products in the global market and establish a novel strategy to define the quality of herbal medicine products. This study project included three disciplines, which were chemistry, pharmacology and value chain analysis. The data obtained from these three disciplines were linked by principle component analysis to the correlation of its chemical compositions and pharmacological effects and its related supply chain. For value chain analysis, an extensive literature review, semi-structured interviews with key informants and non-participant observation in the fieldwork were used to investigate the structures of the supply chains and its influence on the quality of Danshen products. According to the supply chains investigated, simplifying the supply chain and fair-trade agreement benefits the quality consistency of Danshen materials. Taiwan local farmers struggled to sell their organic Danshen (≈ £23/kg) to pharmaceuticals. Taiwanese pharmaceutical company representatives highlighted that Danshen has always been the highest consumption, but they would source from China (≈ £1.6 to7.8/kg) because of the lower price. Some farmers would follow the traditional processing after harvesting which allows the roots fermenting several days before sun-drying. With this processing, the products had less tanshinones, but it did not show any effects on salvianolic acids in HPTLC and NMR. For the chemical composition variation of Danshen products, HPTLC, NMR and metal content analysis were used to understand the standard and the consistency of the market samples in the world. With sixty-two samples collected from different countries and sources, there were distinctive chemical differences between the samples from Vietnam and China as well as authenticated samples. In HPTLC and NMR, it showed the contents of salvianolic acids and tanshinones vary, and it did not relate to the size of the firm. In the metal analysis, two out of fifteen samples from Chinese online stores exceeded acceptable cadmium levels according to Chinese pharmacopoeia (0.3 and 0.67 mg/kg). For the pharmacology variation, the evaluation of the inhibition of H2O2 induced apoptosis and the inhibition of LPS induced NO production assays were used. In LPS induced NO production, only seven dried root samples (two authenticated and five from Vietnamese market) out of sixty-two samples exhibited inhibition of NO production in 100 ug/ml without cytotoxicity (10.28%~26.17%). Three samples from Chinese online stores obtained protective effect from H2O2 induced apoptosis

An Energy-Efficient and Reliable Data Transmission Scheme for Transmitter-based Energy Harvesting Networks

Energy harvesting technology has been studied to overcome a limited power resource problem for a sensor network. This paper proposes a new data transmission period control and reliable data transmission algorithm for energy harvesting based sensor networks. Although previous studies proposed a communication protocol for energy harvesting based sensor networks, it still needs additional discussion. Proposed algorithm control a data transmission period and the number of data transmission dynamically based on environment information. Through this, energy consumption is reduced and transmission reliability is improved. The simulation result shows that the proposed algorithm is more efficient when compared with previous energy harvesting based communication standard, Enocean in terms of transmission success rate and residual energy.This research was supported by Basic Science Research Program through the National Research Foundation by Korea (NRF) funded by the Ministry of Education, Science and Technology(2012R1A1A3012227)

How Creativity is Changing China

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. The question Professor Li Wuwei investigates is not 'whether' creativity is changing China - but 'how' creativity is changing China. The outcome will have a profound impact on how China develops and its economic role in the world. Creative industries maintain and protect historical and cultural heritage, improve cultural capital, and foster communities as well as individual creativity. This leads to the improvement of cultural assets of cities, the establishment of city brands and identity, the promotion of the creative economy, and overall economic and social development. In this context, creativity is changing China forever

How Creativity is Changing China

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. The question Professor Li Wuwei investigates is not 'whether' creativity is changing China - but 'how' creativity is changing China. The outcome will have a profound impact on how China develops and its economic role in the world. Creative industries maintain and protect historical and cultural heritage, improve cultural capital, and foster communities as well as individual creativity. This leads to the improvement of cultural assets of cities, the establishment of city brands and identity, the promotion of the creative economy, and overall economic and social development. In this context, creativity is changing China forever

Innovation, Economic Development, and Intellectual Property in India and China

This open access book analyses intellectual property codification and innovation governance in the development of six key industries in India and China. These industries are reflective of the innovation and economic development of the two economies, or of vital importance to them: the IT Industry; the film industry; the pharmaceutical industry; plant varieties and food security; the automobile industry; and peer production and the sharing economy. The analysis extends beyond the domain of IP law, and includes economics and policy analysis. The overarching concern that cuts through all chapters is an inquiry into why certain industries have developed in one country and not in the other, including: the role that state innovation policy and/or IP policy played in such development; the nature of the state innovation policy/IP policy; and whether such policy has been causal, facilitating, crippling, co-relational, or simply irrelevant. The book asks what India and China can learn from each other, and whether there is any possibility of synergy. The book provides a real-life understanding of how IP laws interact with innovation and economic development in the six selected economic sectors in China and India. The reader can also draw lessons from the success or failure of these sectors

Proceedings of the 1st International Conference on ASEAN (IC-ASEAN) "Towards a better ASEAN", September 5-6, 2019; Padang, West Sumatra, Indonesia

Since the establishment of ASEAN (Association of Southeast Asian Nations) as a regional organization in 1967, it has played a significant role most importantly related to regional affairs and has also given notable contribution to the international arena. Undisputedly, ASEAN has been successfully fostering good relations among its members since its foundation. After completing the first period of its vision of an integrated regional community (ASEAN Community 2015), ASEAN is now preparing for the launch of ASEAN Community Vision 2025, supported by ASEAN Connectivity 2025. As a study center focusing primarily and solely on ASEAN, in collaboration with the Directorate General of ASEAN Cooperation, Indonesian Ministry of Foreign Affairs, the Center of ASEAN Studies Andalas University, will be hosting the International Conference on ASEAN (IC-ASEAN) as a platform to evaluate past actions, to discuss present issues, and to provide an outlook for the future of ASEAN. Aims and Scope The International Conference on ASEAN (IC-ASEAN) is a multidisciplinary conference which covers a broad range of area. The sub theme will be divided into two large categories focusing on ASEAN Community 2015 and 2025 also ASEAN Connectivity 2025. The sub theme related to ASEAN Community will cover issues related to the three pillars (Political-security Community, Economic Community and Social-cultural Community). Meanwhile the ASEAN Connectivity sub theme will include issues within the key areas (Physical Connectivity, Institutional Connectivity and People-to-people Connectivity

COVID-19 and Environment: Impacts of a Global Pandemic

This is a reprint of the MDPI IJERPH Special Issue entitled "COVID-19 and Environment: Impacts of a Global Pandemic". The reprint consists of 17 papers with different topics related to the COVID-19 pandemic and environmental impacts using data from different countries all over the globe