Can Online Wait Be Managed? The Effect of Filler Interfaces and Presentation Modes on Perceived Waiting Time Online

This is the published version. Copyright 2012 MIS Quarterly.Long waits online undermine users’ evaluations of Web sites and their providers, triggering abandonment behaviors. Yet e-business researchers and practitioners have not perfected mechanisms to respond to online wait issues. A filler interface that runs during the wait for search results may influence online users’ perceived waiting time (PWT); however, no scientific investigation has attempted to design effective filler interfaces for managing online waits. By adopting resource allocation theory, cognitive absorption theory, and human computer interaction (HCI) theories (competition for attention, visual search, and motion effect), we design diverse filler interfaces and investigate their effects on antecedents of PWT. The proposed research model considers cognitive absorption factors such as temporal dissociation, focused immersion, and heightened enjoyment as antecedents of PWT, which in turn triggers three outcomes: affective appraisals, cognitive appraisals, and Web site use intention. A multistage, multimethod approach is used to test the research hypotheses. In the first stage, we compare a filler interface condition with a no-filler interface condition, and find the superiority of a filler interface with respect to inducing focused immersion and temporal dissociation. In the second stage, we conduct two controlled experiments to examine whether filler interfaces with various designs (varying the presence and relevance of image, text, and image motion) distinctly influence antecedents of PWT and confirm their distinctive effects on focused immersion, temporal dissociation, and heightened enjoyment. In addition, by conducting a structural equation modeling analysis, we find that our research model explains 51 percent, 51 percent, 44 percent, and 45 percent of the variance in PWT, affective appraisals, cognitive appraisals, and Web site use intention respectively. Theoretical and practical implications of these findings are provided

The Impacts Of Presentation Modes And Product Involvements On “Line” Short Message Service (SMS) Advertising Effectiveness

In today’s ubiquitous commerce (UC) era, short message service (SMS) advertisement has played an important role in the world of marketing. Convenience and economical reasons influence SMS usage frequency along with social involvement to influence attitudes towards SMS advertising. SMS advertising creates numerous opportunities for the marketers in promoting their products effectively. Adopting the competition for attention theory as the theoretical framework, we developed hypotheses to investigate the influences of presentation mode and involvement on SMS advertising performance (recall of advertising information). An experiment was conducted to examine the effects of three types of information presentation modes (text-only, image-text, and emoji-text) in the contexts of two product types (high- versus low-involvement products) in the “LINE” SMS environment. Specifically, in this current study, we allocate participants to six experimental environments (text-only for high-involvement products, text-only for low-involvement products, image-text for high-involvement products, image-text for low-involvement products, emoji-text for high-involvement products and emoji-text for low-involvement products) randomly to collected empirical data to examine the proposed hypotheses. The research findings are expected to provide instrumental guidelines for the practitioners to better achieve the goals of ads in the “LINE” SMS environment. Also, the empirical results may provide insights into the research of advertising interface design of SMS and integrating efforts from cognitive science and vision research to understand users’ involvement of SMS advertising processes

Flow Experience in Information Systems Research: Revisiting its Conceptualization, Conditions, and Effects

Despite strong interest in Csikszentmihalyi’s flow theory to understand user behavior in information systems, existing literature shows significant inconsistencies on the conceptualization, conditions, and effect mechanisms of the flow construct. Reviewing extant literature in IS on the concept of flow, this paper discusses the most common theoretical and methodological shortcomings, drawing on current considerations of flow research in motivational psychology. We argue that widely proposed assumptions of IS flow research, such as the inclusion of intrinsic motivation and the exclusion of fluency to measure flow, the flow condition of balanced skills and demands, and the proposed direct effect of flow on continuance intention, should be revisited to fully account for the construct’s nature. Reconceptualizing and validating the flow construct for IS flow research, we show that flow does not substantially depend on balanced demands and skills and that the effect of flow on continuance intention is mediated by enjoyment

The Role of Social User and Social Feature on Recommendation Acceptance in Instagram in Indonesia

This study aims to identify the effect of social features and social users on recommendations acceptance on shopping activities in Instagram. This study uses quantitative approach to process 654 data collected using online questionnaire. The data were analyzed using CB-SEM method and AMOS 21 tools. The results of this study showed that social features and social users give moderating effect on the relationship between social recommendation, cognitive appraisal and affective appraisal. Meanwhile, affective and cognitive appraisal was found to affect purchase intention. The finding shows that the user giving recommendation and the features used to make recommendation can influence the level of recommendation acceptance

Promoting Eco driving with Post Trip Visualized Storytelling

Visualized storytelling is often used to explain complicated environmental issues, raise ecological consciousness, and promote sustainable behavior. In this study, we develop and test a model demonstrating how post-trip visualized storytelling encourages eco driving behaviors. We explore the effect of post trip visualizations on eco driving behaviors by examining the literature on human-computer interaction. We test our hypothesis in an experiment using eye tracking and driving simulation. Results indicate that animated illustrations and narrative sequence improved eco driving practices. Overall, this study contributes to information systems literature by unraveling the effects of post-trip visualized storytelling on eco driving behaviors

The customer experience…Is there an app for that? A conceptual understanding of the customer experience with m-commerce mobile applications

This paper examines the customer experience in relation to high street retailers’ m-commerce mobile applications. The aim of the research is to gain an understanding of the variables capable of influencing the customer experience during use of high-street retailers’ m-commerce mobile applications, resulting in the development of a conceptual customer experience with m-commerce mobile applications model. From a review of the literature the paper illustrates a number of hypothesised relationships. In contrast to the e-commerce environment with regard to flow theory, this research suggests that customers are conscious of the length of time spent completing an activity on an m-commerce mobile application, thus should customers perceive to spend longer than necessary using the application, it will result in a negative customer experience. Additionally, we suggest that smartphone screen-size may play a moderating role on the customer experience. This research investigates mobile applications as a service delivery channel for high-street retailers, while understanding the variables capable of influencing the customer experience

Pengaruh Orientasi Pasar, Konsumen, Merek, dan Inovasi Layanan terhadap Kinerja UMKM di YOGYAKARTA

This study seeks to assess the relationship between Micro, Small and Medium Enterprises (MSME) firm performance and market orientation, customer orientation, brand orientation and service innovation in develop for all business. In past, very few studies have focused on the effect of marketing related variables on MSMEs. This study aspires to put some insight on this. Data were collected from creative industry MSME business firm entrepreneurs located in Yogyakarta, A total of 91 MSME entrepreneurs were surveyed in the study through adopting tested survey questionnaires from the past literature. Correlation and regression analysis were used to test the hypotheses. Result indicates that market orientation, customer orientation, brand orientation and service innovation have a positive direct influence on MSME performance

EARLY SUPPLIER INVOLVEMENT AND SUPPLY CHAIN PERFORMANCE IN FOOD AND BEVERAGE PROCESSING COMPANIES IN KENYA

Early supply involvement is the process of engaging the supplier early enough before the orders are placed to identify the best approaches to use as both parties to meet the customer needs and reduce lead time and waiting time. This paper seeks to establish the influence of early supplier involvement on the supply chain performance of food and beverage processing companies in Kenya. Food and beverage processing companies have been at the stake of declined performance which has mainly been among other reasons as result of continued poor customer satisfaction and increased operational costs. This paper therefore seeks to assess the role played by early supplier involvement in the supply chain performance of these firms. A descriptive survey research approach was used in this study where the target population was 187 food and beverage processing companies in Kenya. A purposive sampling was used to ample 153 food and beverage processing companies in Nairobi. The heads of procurement in these companies were surveyed using a structured questionnaire. The collected data was analysed through descriptive and inferential statistics using SPSS. The findings from the study revealed that the involvement of suppliers early in designing the products and sharing with the suppliers the right information on customer specifications early reduce lead time. The study concluded early supplier involvement, process automation had a positive and significant influence of supply chain performance of food and beverage processing companies hence these companies through the management should uphold early supply involvement through sharing information with the suppliers and consulting them when designing and seeking raw materials for the production of customers’ orders. The findings from this study would be significant to the supply chain practitioners, the manufacturing sector in Kenya, the policy makers and the academic and research fraternity

Negative Consequences of Anthropomorphized Technology: A Bias-Threat-Illusion Model

Attributing human-like traits to information technology (IT) — leading to what is called anthropomorphized technology (AT)—is increasingly common by users of IT. Previous IS research has offered varying perspectives on AT, although it primarily focuses on the positive consequences. This paper aims to clarify the construct of AT and proposes a “bias–threat–illusion” model to classify the negative consequences of AT. Drawing on “three-factor theory of anthropomorphism” from social psychology and integrating self-regulation theory, we propose that failing to regulate the use of elicited agent knowledge and to control the intensified psychological needs (i.e., sociality and effectance) when interacting with AT leads to negative consequences: “transferring human bias,” “inducing threat to human agency,” and “creating illusionary relationship.” Based on this bias–threat–illusion model, we propose theory-driven remedies to attenuate negative consequences. We conclude with implications for IS theories and practice

Task-Technology Fit for Low-Literate Consumers: Implications for IS Innovations in the Developing Regions

More consumers in developing regions are using information systems (IS) to facilitate their work and increase productivity. This may imply that more low-literate populations in society are becoming the next billion IS consumers. Yet, how to adapt past IS literature in high-literate context to guide IS designs for low-literate consumers remains a gap. The current study, therefore, aims to apply and extend task-technology fit framework to investigate how IS can be designed to meet the needs and mitigate the constraints of low-literate consumers. Due to the novelty and complexity of the foci phenomenon, a mixed-method approach was adopted to gain in-depth understanding of the proposed research framework. The current paper is a research in progress that aims to make several major theoretical and practical contributions to the social innovation and IS design fields