Trust in AVs: The Impact of Expectations and Individual Differences

Trust has been identified as an important determinant of the acceptance of autonomous vehicles. However, individual differences such as age, gender, and education have shown to impact the development of trust in automation. From prior literature on technology acceptance, we know that human expectations of technology may also be important to the acceptance of autonomous vehicles. Yet, we know very little with regards to the impact of individual differences or expectations on the trust and acceptance of autonomous vehicles. To address this shortcoming, we propose a theoretical framework based on expectation confirmation theory which explains the relationships between individual differences, expectations, trust and the acceptance of autonomous vehicles. To empirically examine this theoretical framework, we propose a study employing a 2 x 2 factorial within-subject experiment with four conditions representing different driving environments. We believe our results will contribute significantly to the literature on the acceptance of autonomous vehicles.University of Michigan McityUniversity of Michiganmcity.Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/142567/1/Zhang et al. 2018.pdfDescription of Zhang et al. 2018.pdf : Main Articl

University of Southampton Insurance Law Research Group – Written evidence (AUV0031).

Submitted to House of Lords enquiry on autonomous vehicles

Anthropomorphism of Intelligent Personal Assistants (IPAs): Antecedents and Consequences

Based on the distinctively anthropomorphic features of intelligent personal assistants (IPAs), this paper proposes a theoretical model to investigate the antecedents and consequences of IPA anthropomorphism based on three-factor theory. Specifically, it is hypothesized that anthropomorphic features of IPAs, which are synthesized speech quality, autonomy, sociability and personality, positively affect IPA anthropomorphism. Meanwhile IPA anthropomorphism influences IPA self-efficacy and social connection positively. IPA self-efficacy and social connection, in turn, are positively related to intention to explore IPAs. Scales will be developed and data will be collected through online survey. Then structural equation model (SEM) will be applied to validate the model

Anthropomorphismus in der Interaktion zwischen Fußgänger:innen und automatisierten Fahrzeugen – ein Überblick zum aktuellen Forschungsstand

Seit kurzem wird die anthropomorphe Gestaltung von externen Mensch-Maschinen-Schnittstellen (eHMI) für die Interaktion zwischen Fußgänger:innen und automatisierten Fahrzeugen untersucht. Dieser Beitrag bereitet durch eine systematische Literaturrecherche den aktuellen Forschungsstand zu der Gestaltung und Evaluation von anthropomorphen eHMI Merkmalen der Mimik und Gestik auf, die die ursprünglich von Fahrer:innen in der Interaktion mit Fußgänger:innen angewandte nonverbale Kommunikation nachbilden. Die Analyse zeigt heterogene Studienerkenntnisse sowohl zwischen als auch innerhalb der betrachteten anthropomorphen eHMIs auf und weist auf zukünftigen Forschungsbedarf sowie mögliche Forschungsstränge hin

Machinelike or Humanlike? A Literature Review of Anthropomorphism in AI-Enabled Technology

Due to the recent proliferation of AI-enabled technology (AIET), the concept of anthropomorphism, human likeness in technology, has increasingly attracted researchers’ attention. Researchers have examined how anthropomorphism influences users’ perception, adoption, and continued use of AIET. However, researchers have yet to agree on how to conceptualize and operationalize anthropomorphism in AIET, which has resulted in inconsistent findings. A comprehensive understanding is thus needed of the current state of research on anthropomorphism in AIET contexts. To conduct an in-depth analysis of the literature on anthropomorphism, we reviewed 35 empirical studies focusing on conceptualizing and operationalizing AIET anthropomorphism, and its antecedents and consequences. Based on our analysis, we discuss potential research gaps and offer directions for future research

VIRTUAL INFLUENCER MARKETING: ANTHROPOMORPHISM AND ITS EFFECT

Virtual influencers, computer-generated characters who are followed by many social media users, are increasingly contracted to endorse products and brands. However, little research has examined their effectiveness in influencer marketing. Filling this gap, we study anthropomorphism, an important feature of virtual influencers, and its role in virtual influencer marketing. Particularly, drawing from the marketing literature, we study four anthropomorphic elements, appearance, moral virtue, cognitive experience, and conscious emotionality, and their effects on followers\u27 purchase intention. These effects are modelled via the mediation of parasocial relationship with and perceived credibility of virtual influencers. Influencer-product congruence is posited as a moderator on the links between two mediators and purchase intention. An online survey will be conducted to test our hypotheses. This research extends the influencer marketing literature by exploring virtual influencer features and their effects on marketing effectiveness and provides knowledge on the anthropomorphism design of virtual influencers