New england and the space program

Competing for space program business - marketing facto

Childhood and Marketing: A Briefing

The 
present
 briefing
 overviews
 and
 samples
 a 
number 
of 
issues
 relating 
to
 childhood
 and 
business
 marketing

Social Networks of Researchers in Business To Business Marketing: A Case Study of the IMP Group 1984-1999

Science is a social process that functions through social networks of researchers that form invisible colleges. Analysis of these social networks provides a means for examining the structure of relations among researchers. The Industrial Marketing and Purchasing (IMP) group, "an informal international group of scholars concerned with developing concepts and knowledge in the field of business-to-business marketing and purchasing," is used as a case study of a network of researchers because it has been responsible for considerable research over the last decades in the area of business-to-business marketing, yet its structure remains hidden because of its informal network characteristics. The results of a social network analysis of the IMP group is described based on the pattern of co-authorship at annual IMP conferences. The results reveal a power law distribution of paper co-authorship and a small world network that conforms to the results of studies of other types of social networks. A core network of 57 researchers is identified and its network properties are described, including how it has evolved over time. The study provides the basis for further studies of the social networks of marketing and business researchers.informal networks, business-to-business marketing

Marketing in Higher Education: A Stage Model Concerning Where It\u27s Been and Where It\u27s Going

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR

Ontology Driven Web Extraction from Semi-structured and Unstructured Data for B2B Market Analysis

The Market Blended Insight project1 has the objective of improving the UK business to business marketing performance using the semantic web technologies. In this project, we are implementing an ontology driven web extraction and translation framework to supplement our backend triple store of UK companies, people and geographical information. It deals with both the semi-structured data and the unstructured text on the web, to annotate and then translate the extracted data according to the backend schema

New product development in business to business marketing - a relational perspective.

Market position and long-term competitive advantages are dependent on companies’ ability to innovate and their capacity to launch new product or services. This paper aims to highlight the features of product development processes in business to business markets. The research method consisted of a documentary study in the literature and the results focus on the stages involved in the development and launch of a new product. In recent years, statistics have shown an increase in the rate of failure in launching new products on business markets. This has been caused by an inadequate planning and has negative consequences on both customer relationships and organizational economic performance. Given this reality, academics propose a sequential product development plan based on the following essential steps: identifying opportunities and generating ideas, selection of ideas with the highest chances of success, development of new product concept materialized in the form of a prototype, technical testing and acceptance testing, making the final changes to the product, establishing brand name, price level and other intangible elements of the product, legal protection of the product, placing the product into production and effectively lunching the product though a tactical marketing program. Practical experiences show that omission of one or more stages of this process can cause product failure, companies recording a low level of performance, below expected levels.Product development; business to business relationships; planning; ideas selection; marketing tests; product failure.

Economic management by business: marketing aspect

Визначено, що точність та достовірність прогнозів цільового рівня прибутковості бізнесу суттєво підвищується при урахуванні маркетингових аспектів, в тому числі питань стратегічного маркетингу та елементів комплексу маркетингу. Систематизовано ключові показники ефективності економічного управління бізнесом за типами бізнес-процесів. Модель управління бізнесом з акцентом на маркетингову складову представлено як сукупність блоків управлінських, операційних та підтримуючих бізнес-процесів. Зміст управлінських бізнес-процесів розкрито за рівнями стратегічного управління: корпоративна, стратегія бізнесу, функціональна та операційна стратегії. Маркетингові аспекти ураховуються в управлінських та операційних бізнес-процесах.It was determined that the accuracy and reliability of forecasts of the target level of business profitability significantly increases when considering marketing aspects, including questions of strategic marketing and elements of the marketing mix. The purpose of this study is to systematize scientific and methodological approaches to economic management of business taking into account marketing aspects and develop a model of business economic management with the definition of key indicators of the efficiency of key business processes. Key performance indicators of economic business management by type of business processes are systematized. The business management model with an emphasis on the marketing component is presented as a set of blocks of management, operational and supporting business processes. The content of management business processes is disclosed by the levels of strategic management: corporate, business strategy, functional and operational strategies. Key indicators of the effectiveness of business processes in the model of business economic management should be logically linked to the levels of strategic management. That is why we offer the following key indicators of the effectiveness of management business processes: net profit, the value of the Spierman correlation coefficient (optimal value greater than 0.6), target market share, degree of achievement of corporate goals. Key performance indicators for operational business processes are accuracy of supply, effectiveness of price policy, efficiency of commodity policy, efficiency of marketing policy, efficiency of communication policy, the extent to which the target audience reaches. Key indicators of the effectiveness of supporting business processes can be the timely submission of financial statements to the relevant authorities, the complexity and transparency of the document circulation, the level of staff turnover and degree of satisfaction with the team working conditions. Marketing aspects are taken into account in management and operational business processes