954 research outputs found
A geo-database for potentially polluting marine sites and associated risk index
The increasing availability of geospatial marine data provides an opportunity for hydrographic offices to contribute to the identification of Potentially Polluting Marine Sites (PPMS).
To adequately manage these sites, a PPMS Geospatial Database (GeoDB) application was developed to collect and store relevant information suitable for site inventory and geo-spatial analysis. The benefits of structuring the data to conform to the Universal Hydrographic Data Model (IHO S-100) and to use the Geographic Mark-Up Language (GML) for encoding are presented. A storage solution is proposed using a GML-enabled spatial relational database management system (RDBMS). In addition, an example of a risk index methodology is provided based on the defined data structure. The implementation of this example was performed using scripts containing SQL statements.
These procedures were implemented using a cross-platform C++ application based on open-source libraries and called PPMS GeoDB Manager
Arts Integration in Elementary Curriculum: 2nd Edition
This open textbook was revised in 2018 under a Round Eleven Mini-Grant for Revisions. Topics include: Arts Integration Music Visual Arts Literary Arts Performing Arts Physical Education and Movement
A set of lecture slides for the textbook are also included as an additional file.
Accessible files with optical character recognition (OCR) and auto-tagging provided by the Center for Inclusive Design and Innovation.https://oer.galileo.usg.edu/education-textbooks/1002/thumbnail.jp
TAYLOR Magazine (Summer 1990)
The Summer 1990 edition of Taylor Magazine, published by Taylor University in Upland, Indiana.https://pillars.taylor.edu/tu_magazines/1073/thumbnail.jp
The Advocate - Feb. 27, 1964
Original title (1951-1987)--The Advocate: official publication of the Archdiocese of Newark (N.J.)
Analysis of marketing strategies in Polish ports
The service sector of economy is a field of growing interest to marketing research and in
particular such services as provided by seaports. However, these activities have rarely been
considered to date.
This project consists of three parts. Firstly a review of service marketing approaches, their
status and development, the nature of marketing strategies and the marketing mix had to be
provided. Also the development of marketing in seaports had to be examined. The focal
elements discussed were the elements of the services provided by seaports, and
competition between them in the context of Poland
Secondly the situation in Eastern Europe and Poland under the communist rule and during
the transition had to be provided. This part examined East European economic
development, focusing down upon Poland and the consequenceso f the changesi n recent
years particularly for the maritime sector and its structure and ownership.
Thirdly, an analysis of marketing strategies in the main international ports of Poland were
developed, with particular reference to their potential users' point of view, in the context of
recent economic and market changes. A conceptual model had been developed to analyse
these changing strategies that resulted in a derivation of a multivariate approach (cluster,
factor or conjoint analysis) to accommodate the large number and diversity of variables
that are required. A structured interview approach, plus mail survey techniques were used
to collect the data in direct interviews with the Polish port authorities and the operating
companies. More questionnaires were distributed amongst the most important maritime
companies. Problems of language, customs and accessibility to individuals and data were
overcome, as the researcher is a native Pole wi
*
th good English and Russian skills and close
contacts with port experts at the University of Gdansk.
Finally analysis from the data obtained from both personal interviews and mail surveys
resulted in the identification of the main,, underlying constructs of. the marketing strategies
in the ports of Gdansk and Gdynia as,.'p erceived by their users. Application of factor
analysis indicated the existence of six main factors in"each of the ports. The results were
valid and reliable and also supported on a-theoretical basis from the service marketing and
port marketing literature.
A discussion of the results provides implications for practitioners. The research shows that
some of the elements of the marketing mix are less developed than others as seen by
customers. It can help marketing managers to alter their strategies and better satisfy
customers' desires. Furthermore, implications for theory development, research
methodology and scope for future research in transition countries and port industries are
discussed.University of Plymout
- …