Building Theory from Quantitative Studies, or, How to Fit SEM Models

Covariance-based structural equation modeling (CB-SEM) is an increasingly popular technique for analyzing quantitative data in Information Systems research. As such, it is traditionally viewed as a method to test theory, rather than build it. However, many of the theoretical models tested with this technique show significant differences between the model and the data, which the IS community has been willing to overlook. This paper shows that as part of the pursuit of model fit, CB-SEM can provide deeper insights into a phenomenon, allowing us to build theories based on quantitative data

Understanding User Behavioral Intention to Adopt a Search Engine that Promotes Sustainable Water Management

An increase in users’ online searches, the social concern for an efficient management of resources such as water, and the appearance of more and more digital platforms for sustainable purposes to conduct online searches lead us to reflect more on the users’ behavioral intention with respect to search engines that support sustainable projects like water management projects. Another issue to consider is the factors that determine the adoption of such search engines. In the present study, we aim to identify the factors that determine the intention to adopt a search engine, such as Lilo, that favors sustainable water management. To this end, a model based on the Theory of Planned Behavior (TPB) is proposed. The methodology used is the Structural Equation Modeling (SEM) analysis with the Analysis of Moment Structures (AMOS). The results demonstrate that individuals who intend to use a search engine are influenced by hedonic motivations, which drive their feeling of contentment with the search. Similarly, the success of search engines is found to be closely related to the ability a search engine grants to its users to generate a social or environmental impact, rather than users’ trust in what they do or in their results. However, according to our results, habit is also an important factor that has both a direct and an indirect impact on users’ behavioral intention to adopt different search engines

Toward Human-Carnivore Coexistence: Understanding Tolerance for Tigers in Bangladesh

Fostering local community tolerance for endangered carnivores, such as tigers (Panthera tigris), is a core component of many conservation strategies. Identification of antecedents of tolerance will facilitate the development of effective tolerance-building conservation action and secure local community support for, and involvement in, conservation initiatives. We use a stated preference approach for measuring tolerance, based on the ‘Wildlife Stakeholder Acceptance Capacity’ concept, to explore villagers’ tolerance levels for tigers in the Bangladesh Sundarbans, an area where, at the time of the research, human-tiger conflict was severe. We apply structural equation modeling to test an a priori defined theoretical model of tolerance and identify the experiential and psychological basis of tolerance in this community. Our results indicate that beliefs about tigers and about the perceived current tiger population trend are predictors of tolerance for tigers. Positive beliefs about tigers and a belief that the tiger population is not currently increasing are both associated with greater stated tolerance for the species. Contrary to commonly-held notions, negative experiences with tigers do not directly affect tolerance levels; instead, their effect is mediated by villagers’ beliefs about tigers and risk perceptions concerning human-tiger conflict incidents. These findings highlight a need to explore and understand the socio-psychological factors that encourage tolerance towards endangered species. Our research also demonstrates the applicability of this approach to tolerance research to a wide range of socio-economic and cultural contexts and reveals its capacity to enhance carnivore conservation efforts worldwide

The effect of social media communication on consumer perceptions of brands

Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated social media communication on brand equity, brand attitude and purchase intention by using a standardized online survey throughout Poland. To test the conceptual model, we analyzed 60 brands across three different industries: non-alcoholic beverages, clothing and mobile network operators. When analyzing the data, we applied the structural equation modeling technique to both investigate the interplay of firm-created and user-generated social media communication and examine industry-specific differences. The results of the empirical studies showed that user-generated social media communication had a positive influence on both brand equity and brand attitude, whereas firm-created social media communication affected only brand attitude. Both brand equity and brand attitude were shown to have a positive influence on purchase intention. In addition, we assessed measurement invariance using a multi-group structural modeling equation. The findings revealed that the proposed measurement model was invariant across the researched industries. However, structural path differences were detected across the models

Estimating Mean and Covariance Structure with Reweighted Least Squares

Does Reweighted Least Squares (RLS) perform better in small samples than maximum likelihood (ML) for mean and covariance structure? ML statistics in covariance structure analysis are based on the asymptotic normality assumption; however, actual applications of structural equation modeling (SEM) in social and behavioral science research usually involve small samples. It has been found that chi-square tests often incorrectly over-reject the null hypothesis: Σ=Σ(θ), because when sample is small the sample covariance matrix becomes ill-conditioned and entails unstable estimates. In certain SEM models, the vector of parameter must contain both means, variances and covariances. Yet, whether RLS also works in mean and covariance structure remains unexamined. This research is an extended examination of reweighted least squares in mean and covariance structure. Specifically, we replace biased covariance matrix in traditional GLS function (Browne, 1974) with the unbiased sample covariance matrix that derives from ML estimation. Moreover, under the assumption of multivariate normality, a Monte Carlo simulation study was carried out to examine the statistical performance as compared with ML methods in different sample sizes. Based on empirical rejection frequencies and empirical averages of test statistic, this study shows that RLS performs much better than ML in mean and covariance structure models when sample sizes are small

Predicting business/ICT alignment with AntMiner+.

In this paper we report on the results of a European survey on business/ICT alignment practices. The goal of this study is to come up with some practical guidelines for managers on how to strive for better alignment of ICT investments with business requirements. Based on Luftman's alignment framework we examine 18 ICT management practices belonging to 6 different competency clusters. We use AntMiner+, a rule induction technique, to create an alignment rule set. The results indicate that B/ICT alignment is a multidimensional goal which can only be obtained through focused investments covering different alignment aspects. The obtained rule set is an interesting mix of both formal engineering and social interaction processes and structures. We discuss the implication of the alignment rules for practitioners.Alignment; Artificial ant systems; Business; Business/ICT alignment; Data; Data mining; Framework; Investment; Investments; Management; Management practices; Managers; Practical guidelines; Processes; Requirements; Rules; Structure; Studies; Systems;

Organisational culture in airworthiness management programs: Developing a measurement model

All civil and private aircraft are required to comply with the airworthiness standards set by their national airworthiness authority and throughout their operational life must be in a condition of safe operation. Aviation accident data shows that over twenty percent of all fatal accidents in aviation are due to airworthiness issues, specifically aircraft mechanical failures. Ultimately it is the responsibility of each registered operator to ensure that their aircraft remain in a condition of safe operation, and this is done through both effective management of airworthiness activities and the effective program governance of safety outcomes. Typically, the projects within these airworthiness management programs are focused on acquiring, modifying and maintaining the aircraft as a capability supporting the business. Program governance provides the structure through which the goals and objectives of airworthiness programs are set along with the means of attaining them. Whilst the principal causes of failures in many programs can be traced to inadequate program governance, many of the failures in large scale projects can have their root causes in the organisational culture and more specifically in the organisational processes related to decision-making. This paper examines the primary theme of project and program based enterprises, and introduces a model for measuring organisational culture in airworthiness management programs using measures drawn from 211 respondents in Australian airline programs. The paper describes the theoretical perspectives applied to modifying an original model to specifically focus it on measuring the organisational culture of programs for managing airworthiness; identifying the most important factors needed to explain the relationship between the measures collected, and providing a description of the nature of these factors. The paper concludes by identifying a model that best describes the organisational culture data collected from seven airworthiness management programs