Advertising and Evaluation of Voice through Digital Media

In this article, the authors propose to apply an innovative methodology (quantitative and qualitative) to evaluate musical performances and telephone sales business techniques, creating commercial artificial speech or voice recognition, tools whose advertising and marketing use can be triggered by chatbots and artificial intelligence, within the Broadband Society and industry 4.0. We use a quantitative methodology, with a statistical sample (non probabilistic convenience sample), to find qualitative results in age and sex targeted people. We propose to apply an innovative methodology to evaluate musical performances, commercials, telephone sales techniques, creating commercial artificial speech or voice recognition. We perform a qualitative final results study based on a questionnaire survey by research staff to causal, through which investigated the impact can be seen through the phone. It tries to explain statistically according to this study see what impact emotionally than others across five variables by calling the questioning. We observe if new technologies and contemporary working practices bringing theatre and performance closer to music in terms of shrinking the separation between the act of performance and the document of performance. We conclude in all the groups after the voice has gone through a mechanical means (telephone), the voice with higher emotional impact is child voice, low male voice, female voice loud, high volumes and serious tones.En este artículo, los autores proponen aplicar una metodología innovadora (cuantitativa y cualitativa) para evaluar los desempeños musicales y las técnicas comerciales de ventas telefónicas, a partir de la voz artificial comercial o reconocimiento de voz, herramientas cuyo uso publicitario y de marketing se puede disparar mediante los chatbots y la inteligencia artificial, dentro de la Sociedad de la Banda Ancha y la industria 4.0. Utilizamos una metodología cuantitativa, mediante una muestra estadística (muestra de conveniencia no probabilística), para encontrar resultados cualitativos en personas de edad y sexo específicos. Proponemos aplicar una metodología innovadora para evaluar interpretaciones o ejecuciones musicales, comerciales, técnicas de venta telefónica, creación de voz artificial comercial o reconocimiento de voz. Realizamos un estudio cualitativo basado en una encuesta realizada previamente, a través de la cual investigamos el impacto que se puede observar a través de llamadas telefónicas. Se intenta explicar estadísticamente el posible impacto emocional en el usuario final a través de cinco variables creadas como indicadores. Observamos si las nuevas tecnologías y medios digitales y los nuevos yacimientos de ocupación contemporáneos surgidos de ello proporcionan a la música rendimiento en términos de reducción de la separación entre la conversación y el anuncio y la obtención de un retorno de la inversión, sea tangible o intangible. Se concluye que en todos los grupos analizados de la muestra, tras recibir el impacto comunicativo de voz a través de un medio mecánico (el teléfono, en este caso), la voz con mayor impacto emocional es la voz infantil, la voz masculina grave, la voz femenina aguda, los volúmenes altos y los tonos graves

Extended Techniques for Saxophone: An Approach Through Musical Examples

abstract: The repertoire of the saxophone has advanced significantly since its invention circa 1840. Performers are required to adapt to the demands of composers - many of whom are exploring new and unconventional sounds and techniques. Numerous texts exist to identify and explain these so-called "extended" techniques, but there are very few resources for the initial stages of performance. In order to offer performers a resource, the author of this text composed forty original etudes (or studies) that incorporate extended techniques in a variety of ways. After identifying common extended techniques that a performer might face, the author focused on four different ways each individual technique might appear in actual repertoire. The resulting work is entitled Pushing Boundaries: Forty Etudes on Extended Techniques. Each etude offers a practical approach to what is generally a single extended technique. Although this text is not pedagogical in the sense of identifying the mechanics and anatomical requirements of each technique, it does contain a performance analysis of each etude. This analysis identifies areas where performers might struggle and offers helpful suggestions. To this end, the etudes accompanied by performance analysis provide a paced, systematic approach to the mastery of each technique.Dissertation/ThesisD.M.A. Music 201

The German school of singing: a compendium of German treatises 1848-1965

The German school of singing is often characterized by the principles of a muscular approach to respiration, an overexpansion of the chest, a darker tonal preference, fabricated laryngeal position, and an emphasis on text over vocalism. Singers, teachers of singing, musicologists, composers, and conductors rely on astute observations and intensive study of historical artifacts, including original writings, translated work, and secondary analyses to understand the German approach. English-speaking audiences typically "know'" German technique through English language writings or translated versions of scholars such as Richard Miller and German pedagogues such as Marchesi, Stockhausen, and Lehmann. However, omission of some seminal writings by German pedagogues not yet translated to English limit a full understanding of both the evolution of German technique and its applicability to teaching singing today. This analysis documents the approach to singing advocated by nine German pedagogues beginning in the mid-1800's through the middle of the twentieth century. Using original German writings from these authors as sources for this review, it becomes clear that as the German style developed, there was a desire to move away from other European techniques, particularly Italian principles, to create a unique German method. Yet ultimately, many Italian ideas remained in the German approach. By comparing the beliefs and singing techniques of important German authors, a chronological appraisal of German style identifies the essentials of a German school of singing. These include Italian fundamentals of diaphragmatic-costal breathing, elastic tension of the breath musculature, imposto (breath-resonance connection), chiaroscuro tonal quality, an importance of head voice in blending registers, use of consonants in balancing a tone, and a gestalt approach to singing. These principles were modified to fit German preferences and taste

Classical & Jazz Saxophone : Two Faces of the Same Instrument

This thesis examines the saxophone and its use in classical and jazz music. First I introduce the history of the instrument, the technical aspects of playing, the sound effects, the daily practice and the repertoire. Second, I compare the classical and jazz styles of playing the saxophone in order to identify the differences and similarities between them. Finally, I discuss if it is possible and useful for a classical player to learn both styles and what kind of difficulties he or she could face when doing so

The Physio-Emotional Effects of Audio in the Global Christian Church

Audio, specifically as researched by the film industry specialists, has physical and emotional effects on those exposed to it. These effects follow from manipulation of sound’s characteristics in specific and measurable ways. The responsibility of the Christian is to share the gospel with others and support the kingdom of God with his or her skills. In light of these truths, Christian audio specialists should have a thorough knowledge of the physio-emotional effects of audio. Further, they should not shy away from applying strategies from secular audio research to benefit local churches across the globe

A study of the musical ability of children with vocal nodules

The etiology of vocal nodules is of importance to many professionals. Although the literature on etiology is inconclusive, most investigators believe that vocal abuse is a significant factor. Problems of pitch, loudness, and quality, terms related to musical ability, are used in the definition of vocal abuse. The possibility that children with vocal nodules were poorer than normal children in musical ability was proposed. The Seashore Measures of Musical Talents (SMMT) was administered to an experimental group of children with vocal nodules and their matched controls. All subjects ranged in age from 9 through 14 years and were in grades four through eight. In addition, an individual record was compiled on each child. This record contained information regarding the child's health history, onset and development of hoarseness, variables affecting hoarseness, and vocal use. The results of the study revealed no statistically significant difference between the experimental and control groups on the SMMT, although the female nodule group had a somewhat higher mean than the male nodule group. On the tonal memory subtest, the experimental group scored better than their controls at all age levels, while the experimental group scored consistently, though not significantly lower on the loudness subtest. The individual record results supported the literature in suggesting that vocal abuse is related etiologically to vocal nodules, even though factors related to vocal usage were not delineated by a test of musical abilities

The development and implementation of coloratura technique in selected Rossini arias for mezzo-soprano

The mezzo-soprano arias in Rossini operas have captivated audiences for the last two centuries with their impressive and extensive vocal gymnastics, or coloratura. A strong coloratura technique is necessary for the successful performance of Rossini arias by mezzo sopranos. This dissertation seeks to establish a systematic method of developing coloratura technique and implementing it in seven Rossini arias. An original correlation is made between coloratura development and the Accent Method. Historical and modern pedagogical resources affirm the practical importance of a systematic technique based on abdicostal breath support for singing, upon which the Accent Method is based. Facets of the Accent Method as previously applied to the singing voice will be applied specifically to the development of coloratura. This method has proven effective in building vocal stamina, pitch accuracy, and speed, among other qualities necessary in coloratura development. Various means of applying this method to the melismatic choices of the mezzo-soprano are then explored, along with multiple interpretations of Rossini arias by current and past performing artists. Examples of appropriate melismas are given, along with a series of technical vocal factors for each mezzo-soprano to consider.Thesis (D.A.)School of Musi