Pengaruh Personal Branding dan Citra Merek Terhadap Keputusan Pembelian (Studi Kasus Kuantitatif BTS dan Album Love Yourself pada Fandomnya Army Bandung)

Penelitian ini bertujuan untuk mengetahui: (1) pengaruh Personal Branding BTS terhadap keputusan pembelian album Love yourself, (2) pengaruh Citra Merek Album Love Yourself terhadap keputusan pembelian album Love Yourself, dan (3) pengaruh Personal Branding BTS dan Citra Merek Album Love Yourself terhadap keputusan pembelian Album Love Yourself. Metode penelitian ini merupakan penelitian survei dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah Fans Kpop Fandom BTS yang bernama ARMY di Indonesia. Teknik pengambilan sampel menggunakan Probability sampling, sehingga diperoleh jumlah sampel sebanyak 139 orang. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Teknik analisis data yang digunakan adalah regresi linear berganda. Hasil penelitian pada taraf signifikansi 5% menunjukkan bahwa: (1) Personal Branding BTS berpengaruh signifikan, dibuktikan dari t hitung sebesar 0,421 dengan nilai signifikan sebesar 0,681 lebih besar dari 0,05(0,681>0,05), dan koefesian regresi mempunyai nilai positif sebesar 0,040; (2) Citra Merek Album Love Yourself berpengaruh signifikan terhadap keputusan pembelian album Love Yourself, dibuktikan dari nilai thitung sebesar 5,736 dengan nilai signifikansi sebesar 0,000 (0,000<0,05) dan koefisien regresi mempunyai nilai positif sebesar 1,495; dan (3) Personal Branding BTS dan Citra Merek Album Love Yourself secara stilmutan berpengaruh positif terhadap keputusan pembelian Album Love Yourself, dibuktikan dengan hasil nilai Fhitung sebesar 71,520 dengan signifikansi sebesar 0,000 (0,000<0,05)

Branding Yourself as an Artist

In creative industries, it is no longer enough to have an extensive and impressive resume and cover letter. Employers now hope to find sources of creativity in everything a candidate does, including their portfolio and one’s personal brand as reflected through social media accounts and professional websites. Through my honors research I will investigate what makes a strong personal brand and how to use social media to promote oneself as an artist. By conducting research on other artist’s personal brands I was able to create a list of strengths and weaknesses to consider in creating my own personal brand. I compared and contrasted multiple design and artist blogs’ for tips and techniques. In figuring out my own personal brand I reflected on what I wanted the brand to represent, what I thought other people would associate with the brand, and who my target audience would be. The main elements of my brand include my signature and hand icons represent my personality and my design philosophy. My philosophy is to build relationships with people, brands, and companies that have tremendous stories and then use my creativity to help them share their ideas, hard work, and experiences with the world in a captivating, relatable, and very visual way. My hands are my most important tool when it comes to creating and it was important to me to use my hands as a way to tell a story. The next phase of the project was to implicate all of the research and strategy. Once all the web domains were registered, I applied the brand elements and set brand guidelines. Through the use of social media I would showcase my work, build relationships with followers, and share sources of inspiration. Based off of my previous research and with these ideas in place, I created a calendar and then began to build a social media strategy using a company called Hootsuite. This allows me to keep up and continue building my personal brand in the future. The resources provided by Twitter, Instagram, and Facebook will allow me to continue to monitor the overall success of my strategy and in time will prove whether it’s been successful or not. The experience of building a personal brand will not only help me stand out to future employers but has also provided a deeper understanding to the marketing and business side of promoting myself as an artist

Pengembangan Keahlian Digital Marketing Sebagai Upaya Dalam Penerapan Personal Branding pada Era Digital

Based on the discussion on developing Digital Marketing expertise as an effort to implement Personal Branding in the Digital Age, everyone must "market themselves" to get a positive positioning and at the same time be top of mind in the minds of others. The process of marketing yourself begins with building and promoting yourself as the main part of the communication tool and process with the target market and society in general and it is necessary to deepen the material about digital marketing in order to get to know and understand strategies in digital marketing. The development of digital marketing expertise as an effort to face the digitalization era in the future is very necessary in order to continue to adapt to existing technology and digitalization developments.Keywords: Digital Marketing;Personal Branding;Digital Era;Positioning

Case Study: Branding.

A section from 'New Professionals Toolkit' on branding yourself as a New Professional in libraries. Focuses on contributing to the wider dialogue of the profession, being a resource, and professional development

RWU Professor Writes Book on Personal Branding

What is your personal brand

Information Outlook, April 2003

Volume 7, Issue 4https://scholarworks.sjsu.edu/sla_io_2003/1003/thumbnail.jp

Spot Your Leadership Style – Build Your Leadership Brand

The purpose of the research paper is to present various leadership styles with illustrations of international leader types. It helps the reader spot a particular leadership style for building a leadership brand. It attempts to motivate senior level leaders to appreciate what style of leadership is essential in the current scenario