Basic Human Values and Moral Foundations Theory in ValueNet Ontology

Values, as intended in ethics, determine the shape and validity of moral and social norms, grounding our everyday individual and community behavior on commonsense knowledge. The attempt to untangle human moral and social value-oriented structure of relations requires investigating both the dimension of subjective human perception of the world, and socio-cultural dynamics and multi-agent social interactions. Formalising latent moral content in human interaction is an appealing perspective that would enable a deeper understanding of both social dynamics and individual cognitive and behavioral dimension. To formalize this broad knowledge area, in the context of ValueNet, a modular ontology representing and operationalising moral and social values, we present two modules aiming at representing two main informal theories in literature: (i) the Basic Human Values theory by Shalom Schwartz and (ii) the Moral Foundations Theory by Graham and Haidt. ValueNet is based on reusable Ontology Design Patterns, is aligned to the DOLCE foundational ontology, and is a component of the Framester factual-linguistic knowledge graph

Values, taboos, and votes:How basic human values affect populist electoral support

How do individuals' underlying value orientations affect populist voting? Building on the congruency model in social psychology, we theorize that voters holding non-conformist values feel closest to political actors who employ a taboo-breaking populist style in the political debate. Moreover, we hypothesize that security and universalism values feed into vote choices between right-wing and left-wing parties. Leveraging structural equation modeling (SEM) and data from the 2017 German Longitudinal Election Study (GLES), we find that non-conformist values predict voting for the populist far-right Alternative for Germany (AfD), but not for the left-wing populist The Left. Further, security and universalism values are associated with a higher probability of voting for not only populist but also mainstream parties. These findings point to the underlying role of basic human values in electoral support for populist parties and political behavior in general.ISSN:1424-7755ISSN:1420-3529ISSN:1662-637

Personalized Emphasis Framing for Persuasive Message Generation

In this paper, we present a study on personalized emphasis framing which can be used to tailor the content of a message to enhance its appeal to different individuals. With this framework, we directly model content selection decisions based on a set of psychologically-motivated domain-independent personal traits including personality (e.g., extraversion and conscientiousness) and basic human values (e.g., self-transcendence and hedonism). We also demonstrate how the analysis results can be used in automated personalized content selection for persuasive message generation

Basic Human Values and the Adoption of Cryptocurrency

Cryptocurrency is an attempt to create an alternative to centralized financial systems using blockchain technology. However, our understanding of the psychological mechanisms that drive cryptocurrency adoption is limited. This study examines the role of basic human values in three stages of cryptocurrency adoption–awareness, intention to buy, and ownership–using the Theory of Planned Behavior (TPB). Logistic regression analysis was conducted on a quota sample of 714 German adults, and the results showed that openness-to-change values increased the likelihood of cryptocurrency awareness, while self-enhancement values increased the likelihood of intention to buy and ownership. These findings were consistent even after controlling for demographic characteristics, attitudinal beliefs, and perceived behavioral control, which are important factors in the TPB. The results suggest that basic human values may influence an individual's decision to adopt cryptocurrency, but the transition from awareness to ownership may be influenced by socio-economic opportunities available to interested individuals.</p

Value FULCRA: Mapping Large Language Models to the Multidimensional Spectrum of Basic Human Values

The rapid advancement of Large Language Models (LLMs) has attracted much attention to value alignment for their responsible development. However, how to define values in this context remains a largely unexplored question. Existing work mainly follows the Helpful, Honest, Harmless principle and specifies values as risk criteria formulated in the AI community, e.g., fairness and privacy protection, suffering from poor clarity, adaptability and transparency. Inspired by basic values in humanity and social science across cultures, this work proposes a novel basic value alignment paradigm and introduces a value space spanned by basic value dimensions. All LLMs' behaviors can be mapped into the space by identifying the underlying values, possessing the potential to address the three challenges. To foster future research, we apply the representative Schwartz's Theory of Basic Values as an initialized example and construct FULCRA, a dataset consisting of 5k (LLM output, value vector) pairs. Our extensive analysis of FULCRA reveals the underlying relation between basic values and LLMs' behaviors, demonstrating that our approach not only covers existing mainstream risks but also anticipates possibly unidentified ones. Additionally, we present an initial implementation of the basic value evaluation and alignment, paving the way for future research in this line

Does Contextual Change Affect Basic Human Values? : A Dynamic Comparative Multilevel Analysis Across 32 European Countries

This article examines the relationship of stable contextual differences and contextual change with the endorsement of Schwartz’s (1992) two basic value dimensions—Openness-to-Change versus Conservation and Self-Enhancement versus Self-Transcendence. Using six waves of the European Social Survey, an extension of multilevel analysis is used which combines both a cross-national comparative and a dynamic analysis of values. The hierarchical data structure and the covariates for value endorsement are defined at three distinct levels: a first level for individuals (with sociodemographic variables, such as age and gender), a second level for country-waves (with time-varying covariates), and a third level for country (with time-invariant covariates). The main aim is to determine if changes in contextual covariates over time are related to value differences between countries over and above contextual time-invariant covariates. High national wealth and low income inequality predicted high Self-Transcendence values and low Conservation values. Low national unemployment rates were associated with less conservatism. When entered simultaneously into the model, only time-invariant differences in gross domestic product (GDP) remained to be a significant predictor of Schwartz’s two basic value dimensions. Finally, we found that an increase in income inequality over time has a certain incremental effect on the endorsement of Conservation over Openness-to-Change values. There were no associations for changes in national wealth and unemployment rates, suggesting that for value endorsement, time-varying contextual effects are less important overall than time-invariant contextual effects.Peer reviewe

Who wants to be a politician? Basic human values and candidate emergence in the United Kingdom

Public faith in politicians and associated systems of governance is desperately low. At the same time, public opinion of politicians is characterized by a vernacular of psychological accusations pertaining to greed, self-interest and careerism. This article tests the verity of these claims by comparing quantitative data on the Basic Human Values (Schwartz 1992) of 106 UK Members of Parliament (MPs) and 134 unsuccessful parliamentary candidates with data collected from the British public in the seventh wave of the European Social Survey. It explores (a) how politicians differ psychologically from those they govern and (b) how personality characteristics such as basic values inform candidate emergence. The study finds that politics is a profession few ‘ordinary’ people care to enter. MPs attribute significantly more importance to Self-Transcendence values than the comparatively conservative population they govern, but the relative importance they ascribe to Power values seems to have an equally strong predictive effect on candidate emergence

Basic human values and political participation on the internet: Different basic motives for male and female groups

Even though participation through the internet has been popular in Indonesia, gender inequality between males and females often affecting the degree of participation. Thereby, identification of basic values that may contribute toward PPI is fundamental to be examined. This study aims to examine the correlation between political participation on the internet and basic values as the predictor in two gender groups, male and female. The result of this study revealed that males and females have different motives for participating in politics through the internet. Female tends to utilize their basic values to support their passive participation while the male is concentrated more on active participation. In conclusion, different basic values as psychological motives in PPI convey different meanings of politics in females and males that should be addressed through different actions

Changing Personal Values through Value-Manipulation Tasks: A Systematic Literature Review Based on Schwartz’s Theory of Basic Human Values

According to the Theory of Basic Human Values, values are relatively stable, but not immutable, abstract goals which strongly influence peoples' lives. Since their relative stability, psychosocial research is attempting to understand the extent to which it is possible to induce a voluntary change in people's personal values. The main aim of this study was to systematically review the existing literature on experiments to induce a value change, also highlighting the theoretical perspectives used to develop the experimental tasks. We conducted a literature search of five databases (SCOPUS, ProQuest, PsycINFO, PubMed, and Web of Science). After the screening and the eligibility phase, we included a total of 14 articles (25 experiments). Most of these studies involved university students and adopted a pre-and post-test design, using different manipulation tasks. The results highlighted the possibility of inducing a voluntary value change, assessed in terms of mean levels and/or rank order. These findings provide new insights regarding the stability of values in the light of the Theory of Basic Human Values. The practical implications and future research directions are discussed