Validation of Twitter opinion trends with national polling aggregates: Hillary Clinton vs Donald Trump

Measuring and forecasting opinion trends from real-time social media is a long-standing goal of big-data analytics. Despite its importance, there has been no conclusive scientific evidence so far that social media activity can capture the opinion of the general population. Here we develop a method to infer the opinion of Twitter users regarding the candidates of the 2016 US Presidential Election by using a combination of statistical physics of complex networks and machine learning based on hashtags co-occurrence to develop an in-domain training set approaching 1 million tweets. We investigate the social networks formed by the interactions among millions of Twitter users and infer the support of each user to the presidential candidates. The resulting Twitter trends follow the New York Times National Polling Average, which represents an aggregate of hundreds of independent traditional polls, with remarkable accuracy. Moreover, the Twitter opinion trend precedes the aggregated NYT polls by 10 days, showing that Twitter can be an early signal of global opinion trends. Our analytics unleash the power of Twitter to uncover social trends from elections, brands to political movements, and at a fraction of the cost of national polls

Satirical Politics and Late-Night Television Ratings

Since the 2016 Presidential election, it has become increasingly difficult to turn on the television or log onto social media without being informed of everything happening at The White House. This includes late-night television. What once was meant for humorous jokes and celebrity interviews suitable for any pop culture follower has not gotten less funny, but nowadays, the jokes are not always jokes. Satirical news has been around for a long time with The Daily Show and The Colbert Report, but as of 2016, the line between fact and fiction cannot be as easily differentiated between as it used to. Now that late-night programs such as Jimmy Kimmel Live, The Late Show, Late Night and even Jimmy Fallon’s version of The Tonight Show have begun making political statements and producing politically motivated skits, my research is asking the question: How do people like this mix of business and pleasure, and what impact is this shift in content having on the shows’ ratings? Are people switching off their favorite late-night programs because where they once went for a break from reality became a reminder of it, instead

Final report of work-with-IT: the JISC study into evolution of working practices

Technology is increasingly being used to underpin business processes across teaching and learning, research, knowledge exchange and business support activities in both HE and FE. The introduction of technology has a significant impact on the working practices of staff, often requiring them to work in a radically different way. Change in any situation can be unsettling and problematic and, where not effectively managed, can lead to poor service or functionality and disenfranchised staff. These issues can have a direct impact on institutional effectiveness, reputation and the resulting student experience. The Work-with-IT project, based at the University of Strathclyde, sought to examine changes to working practices across HE and FE, the impact on staff roles and relationships and the new skills sets that are required to meet these changes

Mental health discourse and social media: Which mechanisms of cultural power drive discourse on Twitter

The global burden of mental health disorders has increased steadily during the past decade. Today, mental illness is the leading cause of total years lived with disability. At the same time, global mental health policies and budgets fall short of addressing the societal burden as mental health discourse languishes in the shadows due to stigma. As social media have become an increasingly popular source of i

Instagram addiction and the Big Five of personality: the mediating role of self-liking

Background and aims: Recent research has suggested that social networking site use can be addictive. Although extensive research has been carried out on potential addiction to social networking sites, such as Facebook, Twitter, YouTube, and Tinder, only one very small study has previously examined potential addiction to Instagram. Consequently, the objectives of this study were to examine the relationships between personality, self-liking, daily Internet use, and Instagram addiction, as well as exploring the mediating role of self-liking between personality and Instagram addiction using path analysis. Methods: A total of 752 university students completed a self-report survey, including the Instagram Addiction Scale (IAS), the Big Five Inventory (BFI), and the Self-Liking Scale. Results: Results indicated that agreeableness, conscientiousness, and self-liking were negatively associated with Instagram addiction, whereas daily Internet use was positively associated with Instagram addiction. The results also showed that self-liking partially mediated the relationship of Instagram addiction with agreeableness and fully mediated the relationship between Instagram addiction with conscientiousness. Discussion and conclusions: This study contributes to the small body of literature that has examined the relationship between personality and social networking site addiction and is one of only two studies to examine the addictive use of Instagram and the underlying factors related to it

Philanthropy and Social Media

We define social media as online or digital technologies that serve to connect people, information and organisations through networks. The term evolved as a way to -distinguish the emerging online -information platforms from traditional "broadcast media" -- TV, radio, film, newspapers -- by highlighting that these new tools -were "socialised" and allowed the audiences to contribute to their content. Social media have therefore become defined in relation to these existing media channels, but in fact they have their ancestry in existing social technologies, like the telephone and the letter. If traditional media connect people to information, social media connect people to people

Tackling food marketing to children in a digital world: trans-disciplinary perspectives. Children’s rights, evidence of impact, methodological challenges, regulatory options and policy implications for the WHO European Region

There is unequivocal evidence that childhood obesity is influenced by marketing of foods and non-alcoholic beverages high in saturated fat, salt and/or free sugars (HFSS), and a core recommendation of the WHO Commission on Ending Childhood Obesity is to reduce children’s exposure to all such marketing. As a result, WHO has called on Member States to introduce restrictions on marketing of HFSS foods to children, covering all media, including digital, and to close any regulatory loopholes. This publication provides up-to-date information on the marketing of foods and non-alcoholic beverages to children and the changes that have occurred in recent years, focusing in particular on the major shift to digital marketing. It examines trends in media use among children, marketing methods in the new digital media landscape and children’s engagement with such marketing. It also considers the impact on children and their ability to counter marketing as well as the implications for children’s rights and digital privacy. Finally the report discusses the policy implications and some of the recent policy action by WHO European Member States