A Survey on Various Sentiment Analysis Approaches and Its Challenges

Sentiment analysis is a broad research area in academic as well as business field. The term sentiment refers to the feelings or opinion of the person towards some particular domain. Hence it is also known as opinion mining. It leads to the subjective impressions towards the domain, not facts. It can be expressed in terms of polarity, reviews or previously by thumbs up and down to denote positive and negative sentiments respectively. Sentiments can be analyzed using NLP, statistics or machine learning techniques. Sentiment analysis may ask questions regarding “customer satisfaction and dissatisfaction, “public opinion towards new iPhone series launched” etc. In real world, public or consumer opinions about some product or brand are very important for its sell. Hence sentiment analysis is a very important research area for real life applications i.e. decision making. However various methods were introduced for performing sentiment analysis, still that are not efficient in extracting the sentiment features from the given content of text. Naïve Bayes, Support Vector Machine, Maximum Entropy are the machine learning algorithms used for sentiment analysis which has only a limited sentiment classification category ranging between positive and negative. Especially supervised and unsupervised algorithms have only limited accuracy in handling polarity shift and binary classification problem. Even though the advancement in sentiment Analysis technique there are various issues still to be noticed and make the analysis not accurately and efficiently. So this paper presents the survey on various sentiment Analysis methodologies and approaches in detailed. This will be helpful to earn clear knowledge about sentiment analysis methodologies. This Paper describes different applications of sentiment analysis, techniques and challenges of sentiment analysis. Keywords: Sentiment Analysis, Decision Making, Opinion Mining, Machine Learning, NL

Distant Supervised Construction and Evaluation of a Novel Dataset of Emotion-Tagged Social Media Comments in Spanish

Tagged language resources are an essential requirement for developing machine-learning text-based classifiers. However, manual tagging is extremely time consuming and the resulting datasets are rather small, containing only a few thousand samples. Basic emotion datasets are particularly difficult to classify manually because categorization is prone to subjectivity, and thus, redundant classification is required to validate the assigned tag. Even though, in recent years, the amount of emotion-tagged text datasets in Spanish has been growing, it cannot be compared with the number, size, and quality of the datasets in English. Quality is a particularly concerning issue, as not many datasets in Spanish included a validation step in the construction process. In this article, a dataset of social media comments in Spanish is compiled, selected, filtered, and presented. A sample of the dataset is reclassified by a group of psychologists and validated using the Fleiss Kappa interrater agreement measure. Error analysis is performed by using the Sentic Computing tool BabelSenticNet. Results indicate that the agreement between the human raters and the automatically acquired tag is moderate, similar to other manually tagged datasets, with the advantages that the presented dataset contains several hundreds of thousands of tagged comments and it does not require extensive manual tagging. The agreement measured between human raters is very similar to the one between human raters and the original tag. Every measure presented is in the moderate agreement zone and, as such, suitable for training classification algorithms in sentiment analysis field.Fil: Tessore, Juan Pablo. Universidad Nacional del Noroeste de la Pcia.de Bs.as.. Escuela de Tecnologia. Instituto de Investigacion y Transferencia En Tecnologia. - Comision de Investigaciones Cientificas de la Provincia de Buenos Aires. Instituto de Investigacion y Transferencia En Tecnologia.; ArgentinaFil: Esnaola, Leonardo Martín. Universidad Nacional del Noroeste de la Pcia.de Bs.as.. Escuela de Tecnologia. Instituto de Investigacion y Transferencia En Tecnologia. - Comision de Investigaciones Cientificas de la Provincia de Buenos Aires. Instituto de Investigacion y Transferencia En Tecnologia.; ArgentinaFil: Lanzarini, Laura Cristina. Universidad Nacional de La Plata. Facultad de Informática. Instituto de Investigación en Informática Lidi; ArgentinaFil: Baldassarri, Sandra Silvia. Universidad de Zaragoza; Españ

Distant Supervised Construction and Evaluation of a Novel Dataset of Emotion-Tagged Social Media Comments in Spanish

Tagged language resources are an essential requirement for developing machine-learning text-based classifiers. However, manual tagging is extremely time consuming and the resulting datasets are rather small, containing only a few thousand samples. Basic emotion datasets are particularly difficult to classify manually because categorization is prone to subjectivity, and thus, redundant classification is required to validate the assigned tag. Even though, in recent years, the amount of emotion-tagged text datasets in Spanish has been growing, it cannot be compared with the number, size, and quality of the datasets in English. Quality is a particularly concerning issue, as not many datasets in Spanish included a validation step in the construction process. In this article, a dataset of social media comments in Spanish is compiled, selected, filtered, and presented. A sample of the dataset is reclassified by a group of psychologists and validated using the Fleiss Kappa interrater agreement measure. Error analysis is performed by using the Sentic Computing tool BabelSenticNet. Results indicate that the agreement between the human raters and the automatically acquired tag is moderate, similar to other manually tagged datasets, with the advantages that the presented dataset contains several hundreds of thousands of tagged comments and it does not require extensive manual tagging. The agreement measured between human raters is very similar to the one between human raters and the original tag. Every measure presented is in the moderate agreement zone and, as such, suitable for training classification algorithms in sentiment analysis field

Customer Behavior Analysis for Social Media

It is essential for a business organization to get the customer feedback in order to grow as a company. Business organizations are collecting customer feedback using various methods. But the question is ‘are they efficient and effective?' In the current context, there is more of a customer oriented market and all the business organizations are competing to achieve customer delight through their products and services. Social Media plays a huge role in one's life. Customers tend to reveal their true opinion about certain brands on social media rather than giving routine feedback to the producers or sellers. Because of this reason, it is identified that social media can be used as a tool to analyze customer behavior. If relevant data can be gathered from the customers' social media feeds and if these data are analyzed properly, a clear idea to the companies what customers really think about their brand can be provided

Multilingual opinion mining

170 p.Cada día se genera gran cantidad de texto en diferentes medios online. Gran parte de ese texto contiene opiniones acerca de multitud de entidades, productos, servicios, etc. Dada la creciente necesidad de disponer de medios automatizados para analizar, procesar y explotar esa información, las técnicas de análisis de sentimiento han recibido gran cantidad de atención por parte de la industria y la comunidad científica durante la última década y media. No obstante, muchas de las técnicas empleadas suelen requerir de entrenamiento supervisado utilizando para ello ejemplos anotados manualmente, u otros recursos lingüísticos relacionados con un idioma o dominio de aplicación específicos. Esto limita la aplicación de este tipo de técnicas, ya que dicho recursos y ejemplos anotados no son sencillos de obtener. En esta tesis se explora una serie de métodos para realizar diversos análisis automáticos de texto en el marco del análisis de sentimiento, incluyendo la obtención automática de términos de un dominio, palabras que expresan opinión, polaridad del sentimiento de dichas palabras (positivas o negativas), etc. Finalmente se propone y se evalúa un método que combina representación continua de palabras (continuous word embeddings) y topic-modelling inspirado en la técnica de Latent Dirichlet Allocation (LDA), para obtener un sistema de análisis de sentimiento basado en aspectos (ABSA), que sólo necesita unas pocas palabras semilla para procesar textos de un idioma o dominio determinados. De este modo, la adaptación a otro idioma o dominio se reduce a la traducción de las palabras semilla correspondientes

Adaptive sentiment analysis

Domain dependency is one of the most challenging problems in the field of sentiment analysis. Although most sentiment analysis methods have decent performance if they are targeted at a specific domain and writing style, they do not usually work well with texts that are originated outside of their domain boundaries. Often there is a need to perform sentiment analysis in a domain where no labelled document is available. To address this scenario, researchers have proposed many domain adaptation or unsupervised sentiment analysis methods. However, there is still much room for improvement, as those methods typically cannot match conventional supervised sentiment analysis methods. In this thesis, we propose a novel aspect-level sentiment analysis method that seamlessly integrates lexicon- and learning-based methods. While its performance is comparable to existing approaches, it is less sensitive to domain boundaries and can be applied to cross-domain sentiment analysis when the target domain is similar to the source domain. It also offers more structured and readable results by detecting individual topic aspects and determining their sentiment strengths. Furthermore, we investigate a novel approach to automatically constructing domain-specific sentiment lexicons based on distributed word representations (aka word embeddings). The induced lexicon has quality on a par with a handcrafted one and could be used directly in a lexiconbased algorithm for sentiment analysis, but we find that a two-stage bootstrapping strategy could further boost the sentiment classification performance. Compared to existing methods, such an end-to-end nearly-unsupervised approach to domain-specific sentiment analysis works out of the box for any target domain, requires no handcrafted lexicon or labelled corpus, and achieves sentiment classification accuracy comparable to that of fully supervised approaches. Overall, the contribution of this Ph.D. work to the research field of sentiment analysis is twofold. First, we develop a new sentiment analysis system which can — in a nearlyunsupervised manner—adapt to the domain at hand and perform sentiment analysis with minimal loss of performance. Second, we showcase this system in several areas (including finance, politics, and e-business), and investigate particularly the temporal dynamics of sentiment in such contexts

Literature review - Twitter as A Tool of Market Intelligence for Businesses: Sentiment analysis approach

Purpose As an emerging technology, sentiment analysis of Twitter has aroused interest in the field of business research. The thesis has three primary objectives. The first objective is to identify how businesses could utilize sentiment analysis of Twitter in their market intelligence functions. The second is to determine how sentiment analysis of Twitter compares to more traditional methods of market intelligence. Thirdly, this thesis aspires to bring technology-oriented discipline easier to approach for business researchers. Methodology The research method of this thesis is a literature review. The thesis revises prior published and peer-reviewed articles with a focus on sentiment analysis of Twitter and its applications to market intelligence. Findings There are three significant findings in this thesis. 1. Companies have utilized sentiment analysis for various purposes of market intelligence with encouraging results. 2. Sentiment analysis of Twitter has a variety of similarities with traditional market intelligence methods. In the future, it will be an auspicious technique for market intelligence as its accuracy is improved, and companies utilize it more frequently for practical purposes. 3. Even though Twitter sentiment analysis has raised plenty of interest, there is no clear research field within the business, and more specifically, market intelligence related literature. Future research For future research, this thesis provides a review of the possibilities and uses of Twitter sentiment analysis in the context of market intelligence. Its focus is to support especially business research. Reviewed literature illustrates that there are a large number of research avenues to be addressed in the future. The first objective for future research is to implement a more precise research field of business research. The second objective is to conduct more comparative studies between Twitter sentiment analysis and qualitative business research methods. Another intriguing research topic is Twitter sentiment analysis in the context of Finnish companies.Tutkielman tiivistelmätiedoissa näkyvä hyväksymisvuosi on 2019.The year of approval showing in the abstract of the thesis is 2019