IT based integration business processes

Peer-to-Peer (P2P) computing represents the next revolution in the computing age. Web Services standardization will provide the means for P2P architecture to be broadly adopted by companies for enterprise and business-to-business application integration.Peer-to-peer technology, business processes, applications

ReQwip : business plan and go-to-market strategy

textThe nature of this Report is to outline the proposed business opportunity for reQwip -- an online marketplace for buying, selling and renting sports equipment -- and the go-to-market strategy for this young startup. reQwip is an Austin, Texas-based technology company founded by students and alumni of The University of Texas at Austin for the purpuse of creating a mobile, peer-to-peer (P2P) marketplace for buying, selling and renting new and used sports equipment. ReQwip is launching its minimum viable product (MVP) in Spring 2014. The MVP is a liquid marketplace focused specifically on buying and selling new and used cycling and triathlon gear in Austin,TX and greater Central Texas. This MVP is our gateway into a sporting goods industry worth $150 billion in sales worldwide and$54 billion in the United States, of which $1-3 billion is used gear sales in the U.S.AdvertisingBusiness Administratio

D2D Coupon Dissemination

Nutitelefonide järjest kasvava populaarsuse tõttu otsivad ettevõtted üha uusi võimalusi, kuidas seda turundamiseks ära kasutada. Üheks populaarsemaks viisiks on osutnud allahindluskupongide pakkumine toodetele selleks spetsiaalselt loodud rakenduste kaudu. Seda tüüpi rakendused on kogunud miljoneid allalaadimisi. Sellegipoolest, pole seni loodud rakendust, mis toimib põhimõttel, et allahindluskoodi saab ainult juhul, kui kasutaja jagab pakkumist seadmelt seadmele või jagatakse pakkumist temaga. Sellist tüüpi rakendus põhineks partnervõrgus (P2P) andmete edasmisel. Seetõttu arendatakse prototüüp, kuhu implementeeritakse Wi-Fi Direct, Bluetooth ja NFC, et testida nende jõudlust ja kasutmise lihtsust katsetega. Selgus, et kupongide jagamiseks oli kõige lihtsam ja kiirem tehnoloogia NFC, aga ainult ainult 7% katsealustest olid seda varem kasutanud ja vaid 17% olid selle oma telefonis aktiveerinud. Samal ajal kulus Wi-Fi Directi ja Blue-toothiga jagamisega tunduvalt rohkem aega kui NFCga. Need tulemused näitavad, et ükski P2P andmejagamise tehnoloogiatest ei ole universaalselt parim ning kõige mõistlikum oleks lasta kasutajal valida, millist meetodit kasutades ta kuponge jagada soovib.With the growing popularity of smartphones, companies are seeking for new ways of marketing. One way has been promoting products by offering discount coupons through applications specifically designed for that. Applications offering coupons have reached millions of downloads. Yet, no application has been created, which gives discount codes only when sharing the offer from device to device or when getting shared from device to device. This kind of application would rely on a peer-to-peer (P2P) data sharing. Therefore a prototype application will be developed, implementing Bluetooth, Wi-Fi Direct and Near Field Communication (NFC) to test the usabilty and performance of these methods by conducting experiments. According to the results, NFC was the quickest and easiest for sharing coupons, but only 7% of experiment participants had used it before and only 17% had it enabled as it is a relatively new technology. At the same time, Wi-Fi Direct and Bluetooth were no match to NFC regarding the total sharing time of one coupon. These results show that no single technology should be favoured and the most reasonable approach would be not to remove any of the three sharing methods from the application, but let the user decide which on to use

Take me on a ride: The role of environmentalist identity for carpooling

Sharing does not need to involve corporate providers but can also happen on a peer-to‐ peer (P2P) basis. P2P sharing platforms who match private providers and users are thus dealing with two different customer segments. An example of this is carpooling, the sharing of a car journey. Recent years have seen considerable research on why people use sharing services. In contrast, there is little knowledge of why people may offer a good for sharing purposes. Drawing on identity theory, this paper suggests that users and providers of carpooling need to be addressed differently. A pilot study and two studies, including both actual car owners and nonowners confirm that the extent to which one identifies as an environmentalist predicts car owners' willingness to offer carpooling, but does not affect nonowners' willingness to use carpooling services. These findings remain robust when controlling for various potential confounds. Furthermore, Study 2 suggests that an environmentalist identity plays an important role for car owners' actual decision to offer a ride via an online platform. These results suggest that marketers of P2P platforms need to pursue different strategies when addressing potential users and providers on the same platform

Synergies between app-based car-related shared mobility services for the development of more profitable business models

Purpose: Emerging shared mobility services are an opportunity for cities to reduce the number of car single trips to both improve traffic congestion and the environment. Users of shared mobility services, such as carsharing, ridesharing and singular and shared ride-hailing services, often need to be customers of more than one service to cover all their transport needs, since few mobility providers offer more than one of these services from a single platform. On the other hand, providers offering these services separately do not optimize costly resources and activities, such as the vehicles or the technology. Hence, the aim of this paper is to find synergies between the different app-based car-related shared mobility services that foster the development of new business models, to increase the profitability of these services. Design/methodology/approach: The research approach is built on the literature of car-related shared mobility services business models, supported by the review of certain outstanding services websites, and face-to-face interviews with users and drivers of these transport services. The analysis is presented by means of the Business Model Canvas methodology. Findings: Based on the synergies found, this paper suggests a few different approaches for services to share some resources and activities. Originality/value: This study identifies the common features of carsharing, ridesharing and singular and shared ride-hailing services to develop more profitable business models, based on providing the services in aggregated form, or outsourcing activities and resources. In addition, the implications of these proposals are discussed as advantages and drawbacks from a business perspectivePeer ReviewedPostprint (published version

CHORUS Deliverable 2.1: State of the Art on Multimedia Search Engines

Based on the information provided by European projects and national initiatives related to multimedia search as well as domains experts that participated in the CHORUS Think-thanks and workshops, this document reports on the state of the art related to multimedia content search from, a technical, and socio-economic perspective. The technical perspective includes an up to date view on content based indexing and retrieval technologies, multimedia search in the context of mobile devices and peer-to-peer networks, and an overview of current evaluation and benchmark inititiatives to measure the performance of multimedia search engines. From a socio-economic perspective we inventorize the impact and legal consequences of these technical advances and point out future directions of research