Anchoring of semiotic symbols

This paper presents arguments for approaching the anchoring problem using {\em semiotic symbols}. Semiotic symbols are defined by a triadic relation between forms, meanings and referents, thus having an implicit relation to the real world.Anchors are formed between these three elements rather than between `traditional' symbols and sensory images. This allows an optimization between the form (i.e. the `traditional' symbol) and the referent. A robotic experiment based on adaptive language games illustrates how the anchoring of semiotic symbols can be achieved in a bottom-up fashion. The paper concludes that applying semiotic symbols is a potentially valuable approach toward anchoring

Theoretical approach of branding from a semiotic perspective

This paper outlines the importance of the world of signs and symbols relating to brand management. We will explore the traditional semiotics authors and how those have been influenced other academics who have researched branding from a semiotic perception. This research provides a literature revision theoretical of the brand from a semiotic insight considering its theoretical framework and the implementations of some of the analysis models for a deep revision of the implications of semiotics in branding.Este artículo describe la importancia del mundo de los signos y símbolos relacionados con la gestión de marca. Exploraremos los autores semióticos tradicionales y cómo estos han influenciado a otros académicos que han investigado la marca desde una percepción semiótica. Esta investigación proporciona una revisión de la literatura teórica de la marca desde una perspectiva semiótica considerando su marco teórico y la implementación de algunos de los modelos de análisis para una revisión profunda de sus implicaciones en relación a la marca

C. S. Peirce and the Square Root of Minus One: Quaternions and a Complex Approach to Classes of Signs and Categorical Degeneration

The beginning for C. S. Peirce was the reduction of the traditional categories in a list composed of a fundamental triad: quality, respect and representation. Thus, these three would be named as Firstness, Secondness and Thirdness, as well given the ability to degeneration. Here we show how this degeneration categorical is related to mathematical revolution which Peirce family, especially his father Benjamin Peirce, took part: the advent of quaternions by William Rowan Hamilton, a number system that extends the complex numbers, i.e. those numbers which consists of an imaginary unit built by the square root of minus one. This is a debate that can, and should, have contributions that take into account the role that mathematical analysis and linear algebra had in C. S. Peirce’s past

Emergence of Self-Organized Symbol-Based Communication \ud in Artificial Creatures

In this paper, we describe a digital scenario where we simulated the emergence of self-organized symbol-based communication among artificial creatures inhabiting a \ud virtual world of unpredictable predatory events. In our experiment, creatures are autonomous agents that learn symbolic relations in an unsupervised manner, with no explicit feedback, and are able to engage in dynamical and autonomous communicative interactions with other creatures, even simultaneously. In order to synthesize a behavioral ecology and infer the minimum organizational constraints for the design of our creatures, \ud we examined the well-studied case of communication in vervet monkeys. Our results show that the creatures, assuming the role of sign users and learners, behave collectively as a complex adaptive system, where self-organized communicative interactions play a \ud major role in the emergence of symbol-based communication. We also strive in this paper for a careful use of the theoretical concepts involved, including the concepts of symbol and emergence, and we make use of a multi-level model for explaining the emergence of symbols in semiotic systems as a basis for the interpretation of inter-level relationships in the semiotic processes we are studying

Paradox and market renewal Knockoffs and counterfeits as doppelganger brand images of luxury

Purpose - The purpose of this paper is to continue the emerging stream of literature that has found knockoffs and counterfeits to be unobtrusive or even beneficial to luxury companies by analyzing how they produce paradoxes of meaning and contribute to the renewal of luxury markets. This is done by exploring them as doppelganger brand images that reappropriate brand imagery for their own purposes. Design/methodology/approach - This is a conceptual paper that focuses on the role of knockoffs and counterfeits in the renewal of luxury markets. Findings - The findings highlight how knockoffs and counterfeits can contribute to the emergence and cyclical diffusion of luxury. As luxury offerings are introduced to the market, knockoffs and counterfeits accelerate the snob effect, aid in anchoring trends and contribute to induced obsolescence. During diffusion, knockoffs and counterfeits can strengthen aspiration, bandwagon and herding effects. In doing so, knockoffs and counterfeits create a paradox as they simultaneously legitimize the idea of the authenticity of genuine offerings through their presence in the market and create cyclical demand for novel offerings by undermining the authenticity claims of existing luxury offerings. Thus, knockoffs and counterfeits can be understood as a paradox of luxury markets that contributes to the market cyclicality not despite but because of this paradoxical interplay. Originality/value - While research on knockoffs and counterfeiting is plentiful in the field of marketing, this is among the few studies that analyze how these offerings contribute to luxury markets and their renewal.Peer reviewe

Semeioneiron - on the similitude of dream and symbol in the cultural system

http://www.ester.ee/record=b4741887*es

Peirce on Person: Peirce’s Theory of Determination and the Existence of Personality

In his theory of determination, Charles Peirce considered two processes of determination, the semiotic process and epistemology. The semiotic process is an extensional process from object to interpretant that consists of an infinite chain of references that can be spatially reversible. The epistemological process of determination is temporal and irreversible, where the idea grows into the individual mind, as the universe is unfolded by the agency of mind

The Past as a Means of Persuasion : Visual Political Rhetoric in Finnish Dairy Product Advertising

This study investigates the role of advertising and visual rhetoric in political persuasion. Analysis of Finnish dairy product video advertisements from 2010–2016 focuses on those that exploit time as the main reference framework. A better understanding of how advertising is used as a tool of political persuasion is sought by exploring the following questions: How are advertisements used in political communication? How is time used as a means of persuasion in advertising? What role do visual rhetoric and social representations have in the process of persuasion? The analysis shows how advertisements objectify work as a tradition and anchor it as a Finnish value. The results show how advertisements employ enthymeme as a major rhetorical tool to assert that the tradition of Finnish employment is under threat but the consumption of Finnish dairy products and favouring a pro-agrarian policy would ensure that the tradition is transmitted to new generations. The contributions of the study are twofold: First, the combination of social representations theory and classic rhetoric provides a theoretical and analytical perspective for the analysis of visual rhetoric in political persuasion. Secondly, by exploring the advertisements as political communication, the study shows how commercials are used to advocate ideological and political projects, such as certain kind of agricultural policy – an angle largely overlooked in the previous research of social and political psychology.Peer reviewe