Wellness Lessons From Transportation Companies, Research Report WP 11-01

The purpose of this report is to describe wellness programs and offer two suggestions for improving how they are delivered to commercial drivers and operators. It is not a large sample empirical study from which generalizations can be made. Rather, the Mineta Transportation Institute commissioned brief case studies of transportation companies to show what several organizations have done. Stress, nicotine use, sleep apnea, obesity and lack of information are significant barriers to wellness in commercial drivers/operators. Many wellness programs ask the individual driver/operator to lose weight; exercise more; and monitor blood pressure, glucose, cholesterol and other such indicators of health. However, little is done to change the environment or adopt structural interventions such as forbidding nicotine use, as is possible in 20 states. Other structural interventions include those possible at the levels of the company and community, including access to healthy food rather than the junk food drivers often can find on the road. At the societal level, more public transit that gets people walking and out of their cars, cities designed for people to walk and cycle in rather than drive from work to a sprawling suburb, and encouraging food manufacturers to make healthy food (rather than a toxic mix of sodium, fat and sugar to boost one’s craving for a particular food) are just a few measures that could improve the health and well being of the public. The Union Pacific Corporation (rail transportation), and Con-way Freight (trucking) are included because they were willing to share information and are large publicly traded companies. The Utah Transit Authority (UTA) is included because other transit authorities recommended it to the authors, as it has a long history in wellness as part of local government and it too chose to participate. Two issues are discussed: the first is the importance of using the mitigation of erectile dysfunction in the promotion of wellness programs to commercial drivers/operators and the second issue is to urge employers to consider banning tobacco use, both on and off the job, where legal

Outdoor sports brands’ strategies for building Instagram brand community

Over 56% of the world’s population now live with social media (“Digital in 2019,” n.d.). Most direct-to-consumer brands are now using social media as a market tool to communicate with consumers, and the outdoor industry is no exception. Instagram, as the second most popular social networking medium globally, is a popular place to share photos and videos within the online brand community. Most outdoor brands maintain Instagram accounts as a part of their online brand community to interact with followers. This research examines 957 Instagram posts from three leading outdoor sports brands, namely, Arc’teryx, Patagonia, and Salomon via content analysis. The purpose of this study is to investigate post orientations and sports types across the three target brands, and gain insights into their Instagram practices by examining visual elements, textual attributes, and technical factors. Results suggest that outdoor brands with different followers took diverse strategies to build either a transactional or relationship Instagram brand community. Findings from this study offer important implications for researchers as well as practitioners in the domain of social media brand management

The ownership of online news: a political economy analysis of www.FOXNews.com and www.news.yahoo.com

This dissertation explores the ownership of online news content within the broader context of diversity of news sources in the public sphere. The free flow of diverse sources of news and information is critical to democratic governance and public discourse. Research has highlighted the central role the Internet can play in facilitating this discourse and thus contributing to the political process. This research explores the diversity of news online by examining the ownership of news sources online. The project uses a qualitative case study approach and basic quantitative methods to conduct analyses of the homepages of News Corporation’s www.FOXNews.com and Yahoo! Inc.’s www.news.yahoo.com. Four key elements are addressed: (1) the commercial imperatives of News Corporation and Yahoo! Inc., as these imperatives relate to the ownership and production of online news content online, (2) the ultimate owners of sources of news content cited on www.FOXNews.com and www.news.yahoo.com, (3) the corporate relationships between News Corporation and the ultimate owners of news content on www.FOXNews.com and between Yahoo! Inc. and the ultimate owners of news content on www.news.yahoo.com, and (4) the types of news content on these Web sites and the organization of the news content on the homepages. Findings indicate that the overall corporate commercial imperatives of News Corporation and Yahoo! Inc. guide the production, aggregation, and distribution of news content on the homepages of www.FOXNews.com and www.news.yahoo.com. International news agencies and a small group of media corporations are dominant as ultimate owners of news content on the homepages of www.FOXNews.com and www.news.yahoo.com. In addition, both News Corporation and Yahoo! Inc., have extensive corporation content sharing relationships with major media companies already dominant in traditional media. The results indicate that media conglomerates already dominant in the production, aggregation, and distribution of traditional media are also dominant online. The ostensibly many brands of news content are, in fact, owned by few ultimate owners. Such ownership gives media corporations enormous power and the potential to influence public discourse on important matters of governance and political life

Exploring Ways Social Media Data Inform Public Issues Communication: An Analysis of Twitter Conversation During the 2012-2013 Drought in Nebraska

Social networking sites often are used to maintain close social ties, but increasingly they are used for information and news dissemination, specifically about major events and crises. In 2012, a historic drought struck the Midwest, destroying or damaging portions of major field crops in major agricultural production states. By the end of August 2012, 90% of Nebraska was declared in extreme or exceptional drought, leading to bans on irrigation, damaged crops, and record-low yields as well as damaging the state’s leading economic sector. This case study used social media monitoring and analysis to explore online Twitter conversations related to this historic drought in Nebraska during a one-year period. Researchers determined Twitter conversations increased in quantity as drought conditions worsened, and agricultural issues, environmental impact, extreme weather, effects on the public, and proposals of solutions to address drought were dominant themes among conversations. Twitter served as a news outlet for information and updates about drought conditions, and it contained information from local, national and international sources. The researchers suggest an opportunity exists for educational institutions and organizations to serve as leaders on social media and in social networks to disseminate timely and relevant information related to important public issues, while also monitoring and participating in surrounding discussions. Specifically, attention should be paid by public institutions to building brand equity through the use of concept marketing, audience engagement, use of big data, and thinking personally — strategies that have served private corporations well in monitoring issues of importance to their audiences

Competitiveness assessment of tourism in Sierra Leone : a cluster-based approach

Seven years out of brutal conflict, Sierra Leone is now a peaceful and stable country. Yet, its strides toward economic recovery and competitiveness have been modest even in sectors such as tourism, which used to be a major generator of foreign exchange revenues prior to the conflict. This paper presents a cluster-based analysis of the tourism sector in Sierra Leone. The analysis shows that tourism in Sierra Leone draws entirely on basic factor conditions such as natural endowments; high-end lodging, catering, and entertainment services are virtually nonexistent. The cluster mapping exercise reveals that several non-profit organizations are present and active within the Sierra Leone tourism cluster but that the role of commercial enterprises has been somewhat limited. A critical mass of basic service providers has emerged over time, but their functions are often hindered by the absence of a market-based incentive regime and weaknesses in backbone infrastructure services. There is a mismatch of effort by the public and private sectors. An important policy implication arising from the analysis is for Sierra Leone to initiate a joint action among tourism entrepreneurs and policymakers to develop a coherent business strategy toward overcoming the bottlenecks of skill deficiency, policy ineffectiveness, and lack of infrastructure and market access.Cultural Policy,Transport Economics Policy&Planning,Cultural Heritage&Preservation,Tourism and Ecotourism,Accommodation&Tourism Industry

Native Advertising and Disclosure

This paper reviews the growing combination of advertising and editorial content in the converged paid media form of native advertisements. Because native advertisements have the potential to negatively impact the credibility of traditional news organizations by misleading consumers through hidden persuasion attempts, this text reviews native advertisements in five prominent online newspapers for disclosure and source credibility. Through a content analysis of 130 online newspaper native ads, this paper reviews disclosure according to FTC guidelines for native advertising proximity and placement, prominence, reputation, and language. In addition, this text reviews source credibility by attribution and source status: executives, professionals, public relations personnel, workers, celebrities, organizations, and students. This paper adds to research by its application of Agenda-Setting Theory in its sorting of native ads by their newspaper category and subject matter to determine which newspaper sections are utilizing native ads most frequently and ultimately driving the editorial agenda

Exploring Ways Social Media Data Inform Public Issues Communication: An Analysis of Twitter Conversation during the 2012-2013 Drought in Nebraska

Social networking sites often are used to maintain close social ties, but increasingly they are used for information and news dissemination, specifically about major events and crises. In 2012, a historic drought struck the Midwest, destroying or damaging portions of major field crops in major agricultural production states. By the end of August 2012, 90% of Nebraska was declared in extreme or exceptional drought, leading to bans on irrigation, damaged crops, and record-low yields as well as damaging the state’s leading economic sector. This case study used social media monitoring and analysis to explore online Twitter conversations related to this historic drought in Nebraska during a one-year period. Researchers determined Twitter conversations increased in quantity as drought conditions worsened, and agricultural issues, environmental impact, extreme weather, effects on the public, and proposals of solutions to address drought were dominant themes among conversations. Twitter served as a news outlet for information and updates about drought conditions, and it contained information from local, national and international sources. The researchers suggest an opportunity exists for educational institutions and organizations to serve as leaders on social media and in social networks to disseminate timely and relevant information related to important public issues, while also monitoring and participating in surrounding discussions. Specifically, attention should be paid by public institutions to building brand equity through the use of concept marketing, audience engagement, use of big data, and thinking personally — strategies that have served private corporations well in monitoring issues of importance to their audiences

Finding the Key Players in Online Child Exploitation Networks

The growth of the Internet has been paralleled with a similar growth in online child exploitation. Since completely shutting down child exploitation websites is difficult (or arguably impossible), the goal must be to find the most efficient way of identifying the key targets and then to apprehend them. Traditionally, online investigations have been manual and centered on images. However, we argue that target prioritization needs to take more than just images into consideration, and that the investigating process needs to become more systematic. Drawing from a web crawler we specifically designed for extracting child exploitation website networks, this study 1) examines the structure of ten child exploitation networks and compares it to a control group of sports-related websites, and 2) provides a measure (network capital) that allows for identifying the most important targets for law enforcement purposes among our sample of websites. Results show that network capital — a combination between severity of content (images, videos, and text) and connectivity (links to other websites) — is a more reliable measure of target prioritization than more traditional measures of network centrality taken alone. Policy implications are discussed

Freedom of Speech and the Press in the Information Age

On June 26 -- 27, 2008, more than 130 social studies teachers from across the United States, its territories, Cuba and even Iraq gathered at Georgetown University in Washington, D.C., for the James Madison Symposium conducted in partnership with the McCormick Freedom Museum. The symposium was titled Freedom of Speech and Press in the Information Age and explored four related topics under this thematic umbrella including free speech on the Internet and blogs, as well as in the traditional press; the Fairness Doctrine; press coverage during wartime; and the free speech implications of campaign finance reform.The two-day conference was organized around four separate panels based on the aforementioned subjects, and also included an evening banquet with a keynote address by C-SPAN President and CEO Brian Lamb, as well as a morning working session on lesson plans to address the four central topics.This report presents a summary of these deliberations in chapter form, with each chapter followed by a lesson plan rooted in the conference proceedings. The hope is that the summaries of the panel discussions help to contextualize the topics addressed and provide solid leads for further examination of these issues. They frame the embedded lesson plans, each designed for use in social studies classes at the secondary level