7,031 research outputs found
Applying balanced scorecard methodology in public sector: The case of a vocational school in Greece
Get PDFBalanced Scorecard is a very important tool for management and evaluation of the long-term organization strategy, which simultaneously observes the improvements at the efficient function, exploiting the most of the organizationâs potentials and diffusing the progress to all the employees. The implementation of Balanced Scorecard took place at the 5th Laboratory Centre (LC) of East Attica during the school year 2016-17, after the goals had been set and the measurement indicators had been defined by the schoolâs administration stuff (School Head, Deputy School Head, Teachers responsible for LC Sectors, Teachers responsible for Direction Laboratories, Teachers Board). The results indicated that the vision, the objectives and the overall strategy of the organization had been clarified and communicated to all customers. The administrative control of the progress of the procedures was more effective and the daily actions were connected with the objectives of the organization. Also it is important that all employees aligned with the organization's long-term strategy, and, furthermore, redesigning the model was possible. In the long term the appropriate background for the ongoing development of the organization and its effectiveness improvement in a constantly changing environment was created
Using Data Envelopment Analysis to Evaluate Environmentally Conscious Tourism Management
Get PDFThis paper discusses a methodology to assess the performances of tourism management of local governments when economic and environmental aspects are considered as equally relevant. In particular, the focus is on the comparison and efficiency assessment of Italian municipalities located on the costal areas. In order to assess the efficiency status of the considered management units, Data Envelopment Analysis (DEA), a methodology for evaluating the relative efficiency of decision making units, is applied. The efficiency index measure used in DEA analysis accounts for both environmental and economic features correlated to the tourism industry. Further, potential managerial improvements for those areas resulting far from the efficiency frontier can be investigated.Data envelopment analysis, Sustainable tourism
Applying balanced scorecard methodology in public sector: The case of a vocational school in Greece
Get PDFBalanced Scorecard is a very important tool for management and evaluation of the long-term organization strategy, which simultaneously observes the improvements at the efficient function, exploiting the most of the organizationâs potentials and diffusing the progress to all the employees. The implementation of Balanced Scorecard took place at the 5th Laboratory Centre (LC) of East Attica during the school year 2016-17, after the goals had been set and the measurement indicators had been defined by the schoolâs administration stuff (School Head, Deputy School Head, Teachers responsible for LC Sectors, Teachers responsible for Direction Laboratories, Teachers Board). The results indicated that the vision, the objectives and the overall strategy of the organization had been clarified and communicated to all customers. The administrative control of the progress of the procedures was more effective and the daily actions were connected with the objectives of the organization. Also it is important that all employees aligned with the organization's long-term strategy, and, furthermore, redesigning the model was possible. In the long term the appropriate background for the ongoing development of the organization and its effectiveness improvement in a constantly changing environment was created
Conference Abstracts: Third International Association for Tourism Economics Conference, Bournemouth University School of Tourism, UK 4-7 July 2011
Get PDFLe Neuromarketing, Une Nouvelle Ere Pour Lâexperience Touristique Du Consommateur Au Maroc.
Get PDFAbstract
Experiential research, spanning consumer behavior, behavioral decision theory, and strategic marketing, has become pivotal in shaping marketing disciplines, integrating insights from psychology, economics, management, and sociology. The incorporation of neuroscience in marketing involves studying the biological foundations of cognitive and affective processes, with brain imaging serving as a crucial tool explored by both neuroscientists and marketers.
Neuromarketing represents a multidimensional field, described as a new area of investigation, applied neuroscience, marketing trend, and discipline in its own right. Acting as a subfield of neuroeconomics or an offshoot, neuromarketing serves as a window into the black box of consumer emotions and preferences, offering a deeper understanding of their meaning.
This paper aims to enhance the fusion of experiential marketing and neuromarketing, providing a conceptual, theoretical, and empirical perspective on the alliance's dynamics and its contribution to enriching consumer experiences. Through a qualitative approach, the study focuses on the tourism sector in Morocco, employing verbatim transcriptions to derive practical insights and recommendations.
While travel experiences traditionally blend physical and digital elements, the full integration of neuromarketing techniques for tourism remains underexplored. The research emphasizes key factors influencing tourism product purchases, including tourist expectations, life experiences, emotions, and perceptions, leveraging data and information gathered from online searches for memorable experiences. The expanded notion of consumer behavior now encompasses the entire consumption process, addressing factors that influence consumers before, during, and after a purchase.
Keywords: Experience, Neurmarketing, Consumer, Behavior, PerceptionAbstract
Experiential research, spanning consumer behavior, behavioral decision theory, and strategic marketing, has become pivotal in shaping marketing disciplines, integrating insights from psychology, economics, management, and sociology. The incorporation of neuroscience in marketing involves studying the biological foundations of cognitive and affective processes, with brain imaging serving as a crucial tool explored by both neuroscientists and marketers.
Neuromarketing represents a multidimensional field, described as a new area of investigation, applied neuroscience, marketing trend, and discipline in its own right. Acting as a subfield of neuroeconomics or an offshoot, neuromarketing serves as a window into the black box of consumer emotions and preferences, offering a deeper understanding of their meaning.
This paper aims to enhance the fusion of experiential marketing and neuromarketing, providing a conceptual, theoretical, and empirical perspective on the alliance's dynamics and its contribution to enriching consumer experiences. Through a qualitative approach, the study focuses on the tourism sector in Morocco, employing verbatim transcriptions to derive practical insights and recommendations.
While travel experiences traditionally blend physical and digital elements, the full integration of neuromarketing techniques for tourism remains underexplored. The research emphasizes key factors influencing tourism product purchases, including tourist expectations, life experiences, emotions, and perceptions, leveraging data and information gathered from online searches for memorable experiences. The expanded notion of consumer behavior now encompasses the entire consumption process, addressing factors that influence consumers before, during, and after a purchase.
Keywords: Experience, Neurmarketing, Consumer, Behavior, Perceptio
Factors that Influence Effectiveness of Outsourcing of Catering Services in Public Hospitals in Kenya
Get PDFThis study sought to to assess the factors that influence effectiveness of outsourcing of catering services in Public Hospitals in Kenya. The study was guided by the following specific objectives: to examine the factors which contribute to the effectiveness of outsourcing of catering services in public hospitals in Kenya; to evaluate the benefits derived from outsourcing of catering services by public hospitals in Kenya; to assess the challenges to effective implementation of outsourcing of catering services in public hospitals in Kenya; and to establish possible interventions that could be employed to enhance effectiveness of outsourcing of catering services in public hospitals in Kenya. A descriptive survey focusing on Coast Provincial General Hospital and Nyeri General Hopsital was undertaken. There were three respondents from each of the two hospitals â The hospital administrator, the head of procurement function and the head of catering services. For purposes of the current study, the data was analyzed by employing descriptive statistics such as percentages, frequencies and tables. Computation of frequencies in tables, charts and bar graphs was used in data presentation. In addition, the researcher used standard deviations and mean scores to present information pertaining to the study objectives. The information was presented and discussed as per the objectives and research questions of the study. The findings of the study include the following: The type of services outsourced by public hospitals in Kenya: Information Technology; Human Resources; Facilities and real estate management; Accounting and Auditing; Cleaning Services; Customer Care; Security services; and Maintenance of the Information Technology system and equipment. The factors that influence outsourcing of services in state corporations: Competition for professional services; Operational Costs; Nature of business of the corporation; Changing working environment; Management Policies; Government rules and regulations; and Procurement processes and policies. The benefits derived from outsourcing of services include the introduction of workforce flexibility by outsourcing the peripheral workforce; the problem of managing industrial relations is minimized; Increase the proportion of white collar employees at the expense of blue-collar employees, a move aimed at improving the status of manager; reduced costs and increased efficiency; and Focus on core competencies (the specialized nature of an organizationâs competitive advantage). The findings of study indicate that the major challenges faced by state corporations in Kenya in implementation of outsourcing process include the following:- Lack of clear policy framework and guidelines; Weak enforcement mechanisms; Centralized and lack of transparency in outsourcing; Contracts do not always meet the specific needs of user-institutions; Opposition from the staff and resistance to change; If a services provider does not have efficiency, then it is unlikely to expect efficiency transfer to clients; The external systems may not be compatible with internal ones; One time results from outsourcing are unsuitable and costs are likely to escalate because of the power asymmetries that enable the service provider to charge high premium for add-on-services; and Lack of user involvement in design â over engineered applications. The findings of study indicate that the possible interventions that organizations could employ to enhance effectiveness in outsourcing include:- The organization should try to outsource project management responsibility; The outsourcing project scope ought to be defined; There is need to clearly define expectations from the project; The need to clearly define the Key performance indicators; The need to effectively manage internal conflicts / politics; and Business case / total costs are not realistic Keywords: Effectiveness, Outsourcing, Catering services, Public Hospital
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