46,878 research outputs found
Are black friday deals worth it? Mining twitter users' sentiment and behavior response
The Black Friday event has become a global opportunity for marketing and companies’
strategies aimed at increasing sales. The present study aims to understand consumer behavior
through the analysis of user-generated content (UGC) on social media with respect to the Black Friday
2018 offers published by the 23 largest technology companies in Spain. To this end, we analyzed
Twitter-based UGC about companies’ offers using a three-step data text mining process. First, a Latent
Dirichlet Allocation Model (LDA) was used to divide the sample into topics related to Black Friday.
In the next step, sentiment analysis (SA) using Python was carried out to determine the feelings
towards the identified topics and offers published by the companies on Twitter. Thirdly and finally,
a data-text mining process called textual analysis (TA) was performed to identify insights that could
help companies to improve their promotion and marketing strategies as well as to better understand
the customer behavior on social media. The results show that consumers had positive perceptions of
such topics as exclusive promotions (EP) and smartphones (SM); by contrast, topics such as fraud (FA),
insults and noise (IN), and customer support (CS) were negatively perceived by customers. Based on
these results, we offer guidelines to practitioners to improve their social media communication.
Our results also have theoretical implications that can promote further research in this area
A case study of predicting banking customers behaviour by using data mining
Data Mining (DM) is a technique that examines information stored in large database or data warehouse and find the patterns or trends in the data that are not yet known or suspected. DM techniques have been applied to a variety of different domains including Customer Relationship Management CRM). In this research, a new Customer Knowledge Management (CKM) framework based on data mining is proposed. The proposed data mining framework in this study manages relationships between banking organizations and their customers. Two typical data mining techniques - Neural Network and Association Rules - are applied to predict the behavior of customers and to increase the decision-making processes for recalling valued customers in banking industries. The experiments on the real world dataset are conducted and the different metrics are used to evaluate the performances of the two data mining models. The results indicate that the Neural Network model achieves better accuracy but takes longer time to train the model
Application of artificial neural network in market segmentation: A review on recent trends
Despite the significance of Artificial Neural Network (ANN) algorithm to
market segmentation, there is a need of a comprehensive literature review and a
classification system for it towards identification of future trend of market
segmentation research. The present work is the first identifiable academic
literature review of the application of neural network based techniques to
segmentation. Our study has provided an academic database of literature between
the periods of 2000-2010 and proposed a classification scheme for the articles.
One thousands (1000) articles have been identified, and around 100 relevant
selected articles have been subsequently reviewed and classified based on the
major focus of each paper. Findings of this study indicated that the research
area of ANN based applications are receiving most research attention and self
organizing map based applications are second in position to be used in
segmentation. The commonly used models for market segmentation are data mining,
intelligent system etc. Our analysis furnishes a roadmap to guide future
research and aid knowledge accretion and establishment pertaining to the
application of ANN based techniques in market segmentation. Thus the present
work will significantly contribute to both the industry and academic research
in business and marketing as a sustainable valuable knowledge source of market
segmentation with the future trend of ANN application in segmentation.Comment: 24 pages, 7 figures,3 Table
Improving customer churn prediction by data augmentation using pictorial stimulus-choice data
The purpose of this paper is to determine the added value of pictorial stimulus-choice data in customer churn prediction. Using Random Forests and 5 times 2 fold cross-validation, this study analyzes how much pictorial stimulus choice data and survey data increase the AUC of a churn model over and above administrative, operational and complaints data. The finding is that pictorial-stimulus choice data significantly increases AUC of models with administrative and operational data. The practical implication of this finding is that companies should start considering mining pictorial data from social media sites (e.g. Pinterest), in order to augment their internal customer database. This study is original in that it is the first that assesses the added value of pictorial stimulus-choice data in predictive models. This is important because more and more social media websites are focusing on pictures
Customer churn prediction in telecom using machine learning and social network analysis in big data platform
Customer churn is a major problem and one of the most important concerns for
large companies. Due to the direct effect on the revenues of the companies,
especially in the telecom field, companies are seeking to develop means to
predict potential customer to churn. Therefore, finding factors that increase
customer churn is important to take necessary actions to reduce this churn. The
main contribution of our work is to develop a churn prediction model which
assists telecom operators to predict customers who are most likely subject to
churn. The model developed in this work uses machine learning techniques on big
data platform and builds a new way of features' engineering and selection. In
order to measure the performance of the model, the Area Under Curve (AUC)
standard measure is adopted, and the AUC value obtained is 93.3%. Another main
contribution is to use customer social network in the prediction model by
extracting Social Network Analysis (SNA) features. The use of SNA enhanced the
performance of the model from 84 to 93.3% against AUC standard. The model was
prepared and tested through Spark environment by working on a large dataset
created by transforming big raw data provided by SyriaTel telecom company. The
dataset contained all customers' information over 9 months, and was used to
train, test, and evaluate the system at SyriaTel. The model experimented four
algorithms: Decision Tree, Random Forest, Gradient Boosted Machine Tree "GBM"
and Extreme Gradient Boosting "XGBOOST". However, the best results were
obtained by applying XGBOOST algorithm. This algorithm was used for
classification in this churn predictive model.Comment: 24 pages, 14 figures. PDF https://rdcu.be/budK
From Social Data Mining to Forecasting Socio-Economic Crisis
Socio-economic data mining has a great potential in terms of gaining a better
understanding of problems that our economy and society are facing, such as
financial instability, shortages of resources, or conflicts. Without
large-scale data mining, progress in these areas seems hard or impossible.
Therefore, a suitable, distributed data mining infrastructure and research
centers should be built in Europe. It also appears appropriate to build a
network of Crisis Observatories. They can be imagined as laboratories devoted
to the gathering and processing of enormous volumes of data on both natural
systems such as the Earth and its ecosystem, as well as on human
techno-socio-economic systems, so as to gain early warnings of impending
events. Reality mining provides the chance to adapt more quickly and more
accurately to changing situations. Further opportunities arise by individually
customized services, which however should be provided in a privacy-respecting
way. This requires the development of novel ICT (such as a self- organizing
Web), but most likely new legal regulations and suitable institutions as well.
As long as such regulations are lacking on a world-wide scale, it is in the
public interest that scientists explore what can be done with the huge data
available. Big data do have the potential to change or even threaten democratic
societies. The same applies to sudden and large-scale failures of ICT systems.
Therefore, dealing with data must be done with a large degree of responsibility
and care. Self-interests of individuals, companies or institutions have limits,
where the public interest is affected, and public interest is not a sufficient
justification to violate human rights of individuals. Privacy is a high good,
as confidentiality is, and damaging it would have serious side effects for
society.Comment: 65 pages, 1 figure, Visioneer White Paper, see
http://www.visioneer.ethz.c
Electronic fraud detection in the U.S. Medicaid Healthcare Program: lessons learned from other industries
It is estimated that between 850 billion annually is lost to fraud, waste, and abuse in the US healthcare system,with 175 billion of this due to fraudulent activity (Kelley 2009). Medicaid, a state-run, federally-matchedgovernment program which accounts for roughly one-quarter of all healthcare expenses in the US, has been particularlysusceptible targets for fraud in recent years. With escalating overall healthcare costs, payers, especially government-runprograms, must seek savings throughout the system to maintain reasonable quality of care standards. As such, the need foreffective fraud detection and prevention is critical. Electronic fraud detection systems are widely used in the insurance,telecommunications, and financial sectors. What lessons can be learned from these efforts and applied to improve frauddetection in the Medicaid health care program? In this paper, we conduct a systematic literature study to analyze theapplicability of existing electronic fraud detection techniques in similar industries to the US Medicaid program
An intelligent recommendation system framework for student relationship management
In order to enhance student satisfaction, many services have been provided in order to meet student needs. A recommendation system is a significant service which can be used to assist students in several ways. This paper proposes a conceptual framework of an Intelligent Recommendation System in order to support Student Relationship Management (SRM) for a Thai private university. This article proposed the system architecture of an Intelligent Recommendation System (IRS) which aims to assist students to choose an appropriate course for their studies. Moreover, this study intends to compare different data mining techniques in various recommendation systems and to determine appropriate algorithms for the proposed electronic Intelligent Recommendation System (IRS). The IRS also aims to support Student Relationship Management (SRM) in the university. The IRS has been designed using data mining and artificial intelligent techniques such as clustering, association rule and classification
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