Why Do Consumers Boycott Personalization Marketing? A Perspective from Multidimensional Development Theory and Psychological Contract Violation

With the advancement of data mining technologies and the collection and storage of massive consumer data, the increasing enterprises have taken the initiative to develop and provide personalization marketing for consumers. While personalization can benefit consumers, its features still reflect potential threats which may lead to consumer boycotts, such as privacy issues. Based on the multidimensional development theory and psychological contract violation, this study explores the mechanism of consumer boycott to personalization marketing from the comprehensive perspective, examines and distinguishes the different roles of situation (customization, advancement, and privacy control) and personal trait (personal innovativeness) in the formation of boycott. This study will help personalization providers to successfully manage their relationships with consumers, avoid boycotts and achieve marketing goals

THE INFLUENCE OF CONTEXT ON PRIVACY CONCERN IN SMART TOURISM DESTINATIONS

A study of existing literature research shows that mobile application development and usage is now an essential aspect of everyday life. The privacy concerns of the users towards the application provided on the mobile devices that make use of their data is still a problem. This study highlights the need for mitigating the privacy concern of the users towards mobile applications used in smart tourism destinations and develops a framework based on the review of previous research and literature. The framework proposed by this study supports the relationship between personal beliefs and the environment, with the moderating effect of use context. This research is empirically driven and discusses the relationships between the study item's privacy concern, use context, and behavioral intentions within the context of the mobile application

Understanding the influence of Internet of things (IoT) on individual performance

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceNowadays a significant part of the objects (things) surrounding us have embedded technology like sensors, wireless, communication, and data analysis capabilities. Everyday digital artifacts lead us to information based on artifacts known as the Internet of things (IoT). The growing interest in these digital everyday artifacts from end-users, and their impact on use and individual performance were the catalyst for this research. This study aims to understand the perceived value influencing the use of IoT on individuals' performance. We suggest combining the task-technology fit (TTF) and the value-based adoption model (VAM) to evaluate the effect of IoT on individual performance. In this study we will implement an online questionnaire, which will be addressed to an IoT user’s audience. To test the model we used 303 valid responses. Findings suggest that TTF, use, user satisfaction, and perceived usefulness are important drivers to explain IoT individuals’ performance. Moreover, our results reveals that age moderates the relationship between perceived benefits and individual performance. Understanding the implication of IoT on individual performance will foment new insights and advantages for IoT managers and attract potential users

How a Cross-Media Strategy – Out Of Home And Mobile - Affects Brand Trust: Understanding The Impact Of Privacy Concerns

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThe current project attempts to comprehend how brand trust is influenced by a cross-media approach involving mobile and out-of-home (OOH) marketing, as well as the impact mediated by privacy concerns. This study employed an online survey with 289 valid responses. To assess their behavior in various scenarios, the survey asked respondents whether they owned a smartphone and whether mobile ads were targeted at them. To evaluate the results, SMART PLS was used. Results show that multichannel marketing have a higher positive relationship with brand trust when compared with each channel individually. However, a multichannel approach does not reduce the impact of privacy concerns. Regarding the relationship between privacy concerns and brand trust, they have a negative relationship. Thus, retailers should focus in integrating these two channels, focusing on the relation between the channels and how privacy concerns can be reduced to build a relationship of trust with the consumer

Effects of Website Credibility and Brand Trust on Responses to Online Behavioral Advertising

Online behavioral advertising that tracks user data has witnessed a dramatic increase in popularity. Using Psychological Reactance Theory, this study examines the effects of brand trust and website credibility on responses to behavioral advertising via privacy concerns. A 2 (brand trust: high vs. low) by 2 (website credibility: high vs. low) between-subjects experiment was conducted (N = 424). Results suggest that while brand trust influences purchase intention—as mediated via affective reactance— website credibility only exerts modest effects on the dependent variables. Implications for user perception factors and contextual factors—including ad effectiveness in the digital personalized marketing realm—are discussed

TOWARDS A UNIFIED MODEL OF CYBERSECURITY LITERACY: BLENDING PEDAGOGICAL, PROFESSIONAL, CONCEPTUAL AND EMPIRICAL INSIGHTS

Recent technological advances illuminate the perplexing nature of cybersecurity which prevails as a rapidly expanding scientific field and a growing social concern, alike. Despite the wide diffusion of mobile technologies and wireless Internet connectivity, fundamental challenges and gaps still exist in terms of end-users’ cybersecurity awareness, knowledge, skills, and behaviours. This study portrays a holistic understanding of cybersecurity literacy among non-experts, specifically in Wi-Fi contexts, by blending (i) innovative pedagogical approaches, (ii) professional cybersecurity frameworks, (iii) core cybersecurity knowledge areas and skills, and (iv) empirical insights gathered in the field from end-users, administrators of Wi-Fi networks, and cybersecurity experts. This four-tiered approach has informed the development of a unified model which can serve as a foundation for self-directed and personalised educational endeavours aiming to promote cybersecurity literacy among novice end-users

Effect of penitence on social media trust and privacy concerns: The case of Facebook

Abuse of information entrusted to organizations can result in a variety of privacy violations and trust concerns for consumers. In the event of violations, a social media brand or organization renders an apology – a form of social account – to alleviate users’ concerns and maintain user membership and engagement with the platform. To explore the link between apology offered by a social media brand or organization and the users’ trust dynamics in the brand’s services, we study how organizational integrity can contribute to reducing individuals’ privacy concerns whiles increasing or repairing their trust. Drawing on organizational behavioral integrity literature, our proposed research model suggests that the persuasiveness of an apology following a data breach affects users’ trust or spillover trust through their perceptions of the degree of alignment between the words in the apology and the actions of the violating entity. Based on a survey of Facebook users, our findings show that persuasiveness of an apology has a significant impact on users’ perceptions of the alignment between the social media brand’s (i.e. Facebook) words and subsequent actions. These perceptions impact social media brand trust (i.e. users’ trust in Facebook and allied services such as Instagram). We also find that, post data breach incidence, while integrity of the social media organization partially mediates the relationship between persuasive apology and users’ trust, it fully mediates the relationship between the persuasive apology and the privacy concerns expressed by the users. However, users’ privacy concerns do not contribute much to the repair of trust needed to maintain their membership

Adverse consequences of emotional support seeking through social network sites in coping with stress from a global pandemic

This study explores how using social networking sites (SNSs) to cope with stressors induced by a global pandemic (in this case, COVID-19) can have negative consequences. The pandemic has imposed particular stressors on individuals, such as the threats of contracting the virus and of unemployment. Owing to the lockdowns and confinements implemented to limit the spread of the pandemic, SNS use has surged worldwide. Drawing on Lazarus and Folkman's theory of stress and coping, we consider COVID-19 obsession to be an adverse emotional response to the stressors brought about by the pandemic and emotional support seeking through SNS as a coping strategy. Furthermore, we identify SNS exhaustion as an adverse outcome of this form of coping. Finally, we analyze the intention to reduce SNS use as a corrective behavioral outcome to mitigate the negative effect of SNS-mediated coping. The findings indicate that: 1) the threat of the COVID-19 disease and the threat of unem-ployment drive COVID-19 obsession; 2) COVID-19 obsession contributes to emotional support seeking through SNS; 3) emotional support seeking through SNS exerts a positive effect on SNS exhaustion; 4) SNS exhaustion contributes to the intention to reduce SNS use. Our results advance Information Systems (IS) research by focusing on the use of Information Technology (IT) to cope with stressors that are essentially not IT-related; such research is largely absent from previous literature. Furthermore, our paper contributes to the increasing amount of literature on IT-mediated coping with stressors and reduced social media use

An investigation of relationships among privacy concerns, affective responses, and coping behaviors in location-based services

Although information privacy has been extensively investigated in the information systems discipline, research heavily focuses on cognitive frameworks and underestimates the influence of affect on users??? privacy behaviors. Psychological literature demonstrates that affect plays a significant role in individuals??? decisions in risky situations. This study aims to explore associations between cognitive factors, affective responses, and coping behaviors in the context of privacy threats. For this purpose, we conducted a laddering interview with 56 users of location-based services. Elements elicited by an emerging coding procedure were mapped by their causal relations as described in interviews. The results revealed idiosyncratic associations among privacy concerns, affects, and coping behaviors, which implies that privacy concerns can result in different coping behaviors according to the affects following the concern. Thus, the result suggests that cognition-affect appraisals can offer a reliable framework for explaining users??? privacy behaviors. This study proposes a new direction for the cognition-affect perspective in information privacy research by providing an alternative approach that reflects both cognition and affects to explain coping behaviors. © 2018 Elsevier L

Consumers’ coping strategies when they feel negative emotions in the face of forced deconsumption during the Covid-19 pandemic lockdowns

Introduction: This paper explores consumers’ coping strategies when they feel negative emotions due to forced deconsumption during the Covid-19 pandemic lockdowns. Methods: The tool used for data collection is the questionnaire. It was made using the LimeSurvey software. A total of 621 complete observations were analyzed. Results: The findings demonstrate that anger positively influences the activation of seeking social support, mental disengagement, and confrontive coping strategies. Besides, disappointment activates mental disengagement but only marginally confrontive coping and not behavioral disengagement. Furthermore, regret is positively related to confrontive coping, behavioral disengagement, acceptance, and positive reinterpretation. Finally, worry positively impacts behavioral disengagement, self-control, seeking social support, mental disengagement, and planful problem-solving. Discussion: The study’s originality lies in its investigation of consumers’ coping strategies when experiencing negative emotions due to forced deconsumption in the context of the Covid-19 pandemic