Consumer Location Based Service Perceptions and Response: a focus on Location Based Services and Emerging Mobile Lifestyles

Location Based Services (LBS) and electronically mediated lifestyles (e-lifestyles) represent emergent new areas with approaches (e.g. apps and e-activities) billed to change customer experiences and responses. Marketers are confronted with a challenge of understanding how consumers engage with mobile services and how to design appropriate strategies towards that (Donovan, 2013). A review of extant literature has indicated that the implementation of marketing strategies based on LBS is still in its infancy, and yet to gain widespread acceptance by consumers. The role of individual differences in consumer response to LBS is not reported in any substantive way in the literature- yet we know that e-lifestyles are now shaping different consumer responses to LBS. This PhD addresses this important area, with a focus on the role of e-lifestyles in consumer response to location-based services. The study relied on a sequential multimethod qualitative method of enquiry. Initially, in the first phase of data collection, relevant LBS websites were observed over a three-month period to explore consumer familiarity, attitudes and experience, offering some rich insights into consumer LBS awareness. In phase two of the research, specialist interviews (thirty-eight in total) were used in conjunction with cartoon tests as an effective way to establish the role of e-lifestyles, situational decision making as well as capturing actual (typical) consumer response in LBS encounters. In phase three, three focus groups were conducted with different user groups (young students, young professionals and older established working participants with families) to examine the role of individual factors in consumer LBS response. Findings in the study point to good experience with LBS with some selective engagement depending on user group profile, which broke down into ‘Involved’, ‘Observer’ or ‘Transaction’ orientations. Phase two (innovative cartoon tests) led to findings that mapped actual consumer response pathways in simulated encounters- four response pathways unique to this study emerged (immediate, delayed/future response, socially-mediated response and indifference). Findings also point towards influential individual factors such as variation on the basis of life stage, distinct patterns of proactivity and reactivity to LBS messages and the importance of situational factors on the nature of LBS response. This study contributes to the body of knowledge on LBS and e-lifestyles theory by providing deeper insights on actual consumer response process in typical LBS encounters (e.g. the UK context). It adds fresh insights into typical response processes by using specialist scenarios reflective of typical LBS encounters to map key response pathways, capturing ‘live’ customer experiences of different forms of LBS and interrogating the rationale behind individual responses using LBS scenarios. Findings also offer a clearer classification of customer response types (e.g. proactive and self-referencing LBS; reactive and cross-referencing LBS). By combining situational context, e-lifestyle and individual attributes influencing individual response to LBS in a single study, this research takes forward the argument of Weiss (2013) on the need for more in-depth examination of consumer response to LBS and takes further previous LBS adoption studies (Zhou, 2012)

The Promotion of Physical Activity from Digital Services: Influence of E-Lifestyles on Intention to Use Fitness Apps

E-Lifestyles are individual forms of behavior in the digital environment that reflect the values, activities, interests, and opinions of consumers. Likewise, fitness Apps are considered technological tools for promoting physical activity online. Although there are studies related to sports lifestyles, it has not been analyzed yet how e-lifestyles are related to the use of fitness Apps. Based on this, this study represents a step to clarify how e-lifestyles influence different relationships with perceived ease of use, perceived usefulness, attitude, and intentions to use Fitness Apps. Therefore, the objective of the study was to analyze the relationship between the e-lifestyles of consumers of Boutique fitness centers and their relationship with the perceived ease of use, the perceived usefulness, the attitude, and the intention to use Fitness Apps. The sample was 591 customers (378 women and 213 men) of 25 Boutique fitness centers. An online questionnaire was used for data collection. Data was analyzed with confirmatory factor analysis and structural equation model. Findings provide an insight into the importance of e-lifestyles in the intention of using fitness Apps and therefore in promoting physical activity through online fitness services. The results showed positive relationships between e-lifestyles, perceived ease of use, perceived usefulness and attitude toward fitness Apps. Finally, the attitude toward fitness Apps offered a very high predictive value on use intention. This study provides a better understanding of consumer’s intention to use fitness Apps. The conclusions and recommendations for sports managers of fitness centers highlight the importance of e-lifestyles as a predecessor for the use of fitness Apps

Same but different? Mobile technology adoption in China

Purpose This paper seeks to answer two research questions which are “What are key factors which influence Chinese to adopt mobile technology?” and “Do these key factors differ from factors which are identified from Western context?” Design/methodology The findings from a pilot study with 45 in-depth interviews are used to develop questionnaires and test across 800 residents from the three research cities. The data were analyzed by Structural Equation Modelling together with Multi-group Analysis. Findings Our data suggest eight important concepts, i.e. utilitarian expectation, hedonic expectation, status gains, status loss avoidance, normative influence, external influence, cost, and quality concern, are influential factors affecting users’ intentions to adopt 3G mobile technology. Differences are found between the samples in the three research cities in the effect of hedonic expectation, status gains, status loss avoidance, and normative influence on mobile technology adoption intention. Research limitations/implications: As the stability of intentions may change over time, only measuring intentions might be inadequate in predicting actual adoption behaviors. However, the focus on potential users is thought to be appropriate, given that the development of 3G is still in its infancy in China. Originality/value Previous research into Information Technology (IT) adoption among Chinese users has not paid attention to regional diversity. Some research considered China as a large single market and some was conducted in only one province or one city. Culturally, China is a heterogeneous country

Calm my Headspace: Motivations and Barriers for Adoption and Usage of Meditation Apps during Times of Crisis

Meditation applications for smartphones have been steadily growing in popularity. During the current Coronavirus pandemic, usership of various meditation apps has grown to reach record levels. This study explores the motivations for and barriers to adoption and usage of meditation apps during times of crisis. The study is based on qualitative, semi-structured interviews conducted with seventeen participants. The interviews were audio recorded, transcribed verbatim, and coded using the NVivo software. Inductive thematic analysis identifies five themes: job-related factors, changing lifestyles, psychological conditions and worries, perceived outcomes, and price. All themes except for pricing were found to be motivators for use, while price was deemed a barrier to use. The themes align with the constructs from the Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use of Technology (UTAUT), and the Diffusion of Innovation (DOI) Theory, providing some useful guidance to meditation app providers

Exploring Consumer Mobile Payment Adoption: A Multi-Country Study

The increasing popularity of mobile technologies is reshaping human activities including financial transactions. This research focuses on the use and acceptance of NFC-enabled proximity mobile payment (m-payment). This research builds on previous research highlighting the various factors influencing the use and acceptance of m-payment through the Technology Acceptance Model (TAM) and Diffusion of Innovation of (DoI). The results indicate a statistically significant relationship between compatibility, personal innovativeness, and behavioural intention to use m-payment. The findings of this study confirm the influence of external factors, i.e., compatibility and personal innovativeness, determines the end-users’ perceived usefulness and perceived ease of use of m-payment which subsequently determines their attitude towards using m-payment and the intention to use m-payment

Let’s Spend Some Time Together:Exploring the Out-of-Box Experience of Technology for Older Adults

This journal article is made available with kind permission of IGI Global.Designing technology for older people has traditionally focused on compensating for the decline in abilities that occurs with ageing. The research described in this paper followed a more holistic approach, focusing on the broader user experience of technology in the home environment. Specifically, this research was concerned with the very first interactions with a new product known as the Out-of-Box Experience (OoBE): how older people acquire their technology, how they unpack it, and how they set it up. This paper describes two exploratory studies that used a design ethnography approach to build a rich picture of the OoBE of new technology for older adults. The findings indicate that older people experience varying benefits from the involvement of other people during the OoBE of new technology. Lastly, the paper discusses the value of social interaction in this context and offers recommendations on the design of the OoBE of technology to engage older adults

Understanding Proximity Mobile Payment Adoption through Technology Acceptance Model and Organisational Semiotics: An Exploratory Study

Mobile technologies, in particular, smartphones are reshaping individual and organisational behaviour at different levels and pace. This research focuses on the multi-cultural use and acceptance of proximity mobile payment (m-payment) which is more prevalent in some countries than other countries. Previous analysis of m-payment adoption extended the Technology Acceptance Model (TAM) to include external factors of use and acceptance identified through Organisational Semiotics (OS). This paper presents the development of constructs and measurements based on the identified requirements for m-payment adoption. It also presents the exploratory study results to validate the salient factors. This study furthers m-payment research by addressing the technical and social aspects via TAM and OS, as well as identifying empirical factors to increase m-payment adoption in multi-cultural context

Psychographic And Behavioral Segmentation Of Food Delivery Application Customers To Increase Intention To Use

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceThis study presents a framework for segmenting Food Delivery Application (FDA) customers based on psychographic and behavioral variables as an alternative to existing segmentation. Customer segments are proposed by applying clustering methods to primary data from an electronic survey. Psychographic and behavioral constructs are formulated as hypotheses based on existing literature, and then evaluated as segmentation variables regarding their discriminatory power for customer segmentation. Detected relevant variables are used in the application of clustering techniques to find adequate boundaries within customer groupings for segmentation purposes. Characterization of customer segments is performed and enriched with implications of findings in FDA marketing strategies. This paper contributes to theory by providing new findings on segmentation that are relevant for an online context. In addition, it contributes to practice by detailing implications of customer segments in an online sales strategy, allowing marketing managers and FDA businesses to capitalize knowledge in their conversion funnel designs