How Personality Affects Continuance Intention: An Empirical Investigation of Instant Messaging

The five-factor model (FFM) of personality has been widely used to predict cognitions, attitudes and behaviors in management and psychological research. However, FFM personality seldom appeared in the information system (IS) research field. This study incorporated FFM into the IS continuance model to explain how the personality traits influence individuals’ IS continuance intention. The data were collected from a public university in China via an online survey. The findings support that user satisfaction and perceived usefulness are key to continuance intention. The results also support that perceived enjoyment and perceived usefulness are positively associated with user satisfaction, and perceived enjoyment is the dominant variable in affecting user satisfaction with the technology use. Interestingly, only two personality traits of Big-five factors – conscientiousness and extraversion – were found to have direct effects on perceived enjoyment. The study provides an important basis for better understanding the effects of individuals’ personality characteristics on their technology continuance

Predicting uptake of online customer service through mobile instant messaging applications : the effects of social presence on behaviour intention

Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRMOnline shopping is rapidly increasing, creating new opportunities and challenges in the highly-competitive services market. In this context, companies are trying to come with new ways of connecting, as consumers seek easier and faster ways of interacting. This study employs the unified theory of acceptance and use of technology 2 (UTAUT2) as the theoretical paradigm and extends it, to explore the key factors influencing the uptake of mobile instant messaging applications in online customer service, by introducing social presence as a crucial construct. The data was collected from an online questionnaire conducted to 222 Portuguese mobile instant messenger’s users. Structural equation modelling (SEM) was used to verify and validate the research model. The results showed that performance expectancy represents the greatest influence on users’ intention to engage in online customer service through mobile instant messaging. In addition, social presence was found to directly impact behavioural intention and indirectly, through the mediation of performance expectancy and habit. This study fills the gap in the literature, where little attention has been devoted to examining the use of mobile instant messaging applications by organizations for online customer service. The findings will help practitioners make appropriate strategies for this new channel

UNDERSTANDING POST ADOPTION SWITCHING BEHAVIOR FOR MOBILE INSTANT MESSAGING APPLICATION IN CHINA: BASED ON MIGRATION THEORY

Post adoptive IT use is a hot research stream in information systems field, including continuance behaviours and switching behaviours. While there are a great number of studies on users’ intentions or behaviors for diversified information systems, previous post adoptive IT studies pay relatively less attention on users’ switching behaviors. Hence, we know little about this phenomenon and triggers on users’ switching behaviors. This research identifies the features of users IT switching behaviors and examines what trigger their switching intentions and actual behaviors in the context of mobile instant messaging (MIM) application in China. A model of MIM switching behaviors is developed based on Curran and Saguy’s (2001) research on how networks of obligation, trust and relative deprivation affect human’s migration decision and process. Besides these three triggers, we also introduce dissatisfaction and curiosity into our model according to prior IS studies on switching behaviors. A survey research method will be adopted to test this model. Overall, our study may theoretically contribute to further understand users’ IT switching behaviors and yield some practical implications for designers and managers in MIM providers and their products propaganda

Innovation and Diffusion

The contribution made by innovation and new technologies to economic growth and welfare is largely determined by the rate and manner by which innovations diffuse throughout the relevant population, but this topic has been a somewhat neglected one in the economics of innovation. This chapter, written for a handbook on innovation, provides a historical and comparative perspective on diffusion that looks at the broad determinants of diffusion, economic, social, and institutional, viewed from a microeconomic perspective. A framework for thinking about these determinants is presented along with a brief nontechnical review of modeling strategies used in different social scientific literatures. It concludes with a discussion of gaps in our understanding and potential future research questions.

Sustaining job performance through technology acceptance with usage of whatsapp mobile application / Nor Hayati Kassim... [et al.]

Companies are now recognizing that their employees require a spectrum of mobile applications in order to achieve maximum efficiency at the workplace. Mobile applications such as WeChat, Twitter and WhatsApp via smartphones have become influential tools and extensively used by employees at the workplace. This state-of-the-art technology in communication has penetrated various fields, including routine administrative jobs at the workplace. The objective of this research is to investigate the acceptance of the WhatsApp mobile application for formal use among support staff at The Commission of the City of Kuching North, Sarawak (DBKU). Perceived usefulness, perceived ease of use and behavioral intention of the users in using WhatsApp are the variables measured for job performance. The researchers utilized convenience sampling, whereby a total of 105 employees from two departments participated in the investigation. Data was collected using a set of selfadministered questionnaires which was adapted from Davis. The findings revealed that perceived usefulness and perceived ease of use of WhatsApp as a means of communication were significant for job performance at DBKU. The employees felt more competent during their formal interaction Sustaining Job Performance through Technology Acceptance with Usage of Whatsapp Mobile Application 123 Sustaining Job Performance through Technology Acceptance with Usage of Whatsapp Mobile Application 122 at the workplace as less effort was needed while using WhatsApp. The existence of features which were user-friendly and easy operational functions helped to create positive attitudes when utilizing the application. Faster feedback, ease of use, and convenience were some of the reasons for the employees’ willingness to use WhatsApp for communication at the workplace

Modelling the Impact of Perceived Connectivity on the Intention to Use Social Media: Discovering Mediating Effects and Unobserved Heterogeneity

Early research examined the direct effect of perceived connectivity (PC) on intention to adopt information systems. In this study, we extend that research stream by examining the mediating effects of perceived enjoyment (PE) and perceived playfulness (PP) on the relationship between PC and the intention to use social media within the workplace. To test our proposed model, we collected data from 2,556 social media users from Australia, Canada, India, the UK, and the US. We applied the REBUS-PLS algorithm, a response-based method for detecting unit segments in PLS path modelling and assessing the unobserved heterogeneity in the data sample. Based on the strength of effects, the algorithm automatically detected two groups of users sharing the same intentions to use social media. A post hoc analysis of each group was done using contextual and demographic variables including geographic location, country, age, education and gender. Implications for practice and research are discussed

Exploring the relationship between multiple team membership and team performance: the role of social networks and collaborative technology

Firms devoted to research and development and innovative activities intensively use teams to carry out knowledge intensive work and increasingly ask their employees to be engaged in multiple teams (e.g. R&D project teams) simultaneously. The literature has extensively investigated the antecedents of single teams performance, but has largely overlooked the effects of multiple team membership (MTM), i.e., the participation of a focal team\u2019s members in multiple teams simultaneously, on the focal team outcomes. In this paper we examine the relationships between team performance, MTM, the use of collaborative technologies (instant messaging), and work-place social networks (external advice receiving). The data collected in the R&D unit of an Italian company support the existence of an inverted U-shaped relationship between MTM and team performance such that teams whose members are engaged simultaneously in few or many teams experience lower performance. We found that receiving advice from external sources moderated this relationship. When MTM is low or high, external advice receiving has a positive effect, while at intermediate levels of MTM it has a negative effect. Finally, the average use of instant messaging in the team also moderated the relationship such that at low levels of MTM, R&D teams whose members use instant messaging intensively attain higher performance while at high levels of MTM an intense use of instant messaging is associated with lower team performance. We conclude with a discussion of theoretical and practical implications for innovative firms engaged in multitasking work scenarios